6 popular article templates on Xiaohongshu｜Just follow them [Industry templates V3.0]

Industry templates are the fastest way to create an account. How can you create an account quickly by following the template?

Industry templates are the fastest way to create an account. What are the specific industry templates on Xiaohongshu? How to quickly create an account by following industry templates?

According to the summary of the operation companion and Xiaohongshu information, there are 6 major explosive article templates on the site. You can just copy them according to the format of the industry template.

1. Practical Collection

The most common form of popular articles on Xiaohongshu is collections of useful information, including evaluation science, pitfall avoidance, strategy guides, information compilation, and other types.

Practical notes can directly reflect the professionalism of merchants and bloggers, and are the easiest form of notes to increase followers.

The essence is that the collection contains a large amount of information, which overwhelms users and forces them to collect it. The interaction score of the notes increases, and they enter the next traffic pool.

Figure: Notes on the collection of useful information

Every industry has a template for a collection of useful information, and you can just copy it.

Take the tourism industry as an example. Search for "Hangzhou tourism" and the red frames are all templates that can be used for reference. Guides, pitfall avoidance, route maps, and evaluation posts can all be directly referenced.

Picture: Travel related useful information collection

Take wedding photography as an example. Different styles of wedding photos also have universal templates in the industry. Just follow this one.

Photo: Wedding photography style collection

Practical notes can not only attract customers, but more importantly, increase the weight of the account.

Users are more willing to interact with useful content, and the account enters a larger traffic pool. For bloggers and merchants, when starting an account, they can first organize a collection of useful content and let more people see the notes through the collection content.

2. Case Study

Cases show customer reviews and service results, which are suitable for industries such as decoration, courses, legal disputes, and postpartum rehabilitation. Common examples include dialog boxes, before-and-after comparisons of decoration, and screenshots of WeChat dialog boxes.

Figure: Case presentation notes

The core of case presentation is to highlight the before-and-after comparison, such as before contacting you and after contacting you, highlighting the professionalism of the service, which is a sense of conflict; for example, the legal center in the picture below, the first picture is arrogant, and the following is the steps for why to pay back the money;

Figure: Case shows the specific process

For some beauty industries, such as SPA, eyebrow tattooing, postpartum rehabilitation and other industries, within the bottom line of the platform, you can directly make case display pictures to give users the most direct visual impact.

Figure: Case shows the specific process

3. Data Drainage

Information diversion is suitable for course customers, such as subject information, studying abroad, immigration, postgraduate entrance examinations, Xiaohongshu operations and other industries, by sharing PPT and information products to divert traffic to private domains.

The biggest risk of data diversion is platform traffic restriction and account blocking. It is recommended to use matrix accounts. For how to divert traffic, please check this private domain diversion method;

There are three common ways to divert data:

1. Note traffic generation: Add information in the notes to guide users to add WeChat or follow public accounts to achieve traffic generation.
2. Use a small account to attract users: Use a small account to interact with users in the comment section or private messages, and guide users to add WeChat or follow the official account.
3. Data diversion: Provide valuable data for download and require users to leave contact information to obtain it.

Figure: Data diversion method

Private domain customers can also use information to attract traffic. For example, beauty salons and coffee shops can compile knowledge about opening beauty shops into books and use the books to attract traffic to WeChat.

This method of attracting traffic has been proven to be effective. Users are more willing to leave information in private messages when they see physical books. The key is to use a multi-account matrix to do this.

Figure: Methods for attracting customers to beauty industry books

Various snack recipes are used to attract traffic, and the content is organized into a WORD version, grafted through group chat, and then directed to the private domain to acquire customers and realize monetization. This type of form has been proven to be effective.

Figure: Various food recipes to attract customers

4. Experience Sharing

The fourth type of explosive article template is experience sharing, which includes service delivery, product production, unboxing experience, etc.

• For example, beauty shops can directly shoot the customer experience process, immersive skin care, digital bloggers can experience shopping and unboxing, OOTD displays, and travel bloggers can share their check-ins in one shot.
• Service delivery process: filming the process of providing users with a user experience, such as immersive skin care in a beauty salon;
• Product production process: share the process of product production, such as pastry production process;
• Unboxing experience: take unboxing and testing notes after receiving the product;
• Category comparison: Comparative evaluation of multiple products, such as evaluation of flagship products of major mobile phone brands, all belong to the experience sharing series.

Figure: Experience sharing notes

5. Product Recommendation

Product promotion is suitable for e-commerce merchants on Xiaohongshu. There are single product promotion, collection promotion, and source promotion. The core is to stimulate users' desire to buy.

Figure: Product collection category

The official product recommendation notes can be created from the materials in five steps:

Demand mining, scenario building, structural optimization, following hot topics and renovating popular articles;

Figure: 5-step method for creating Xiaohongshu materials

Demand mining: Who are my customers? What are my customers’ needs? What are their pain points?

Note: Many products on Xiaohongshu do not have user pain points. You can directly think about what new differences users can experience with this product.

Scenario construction: Focus on the user's pain points and choose pictures, texts or videos to take notes on where the product appears;

Figure: Shooting techniques for pictures, texts and videos

For example, taking bags as an example, the user pain points are unclear, so we need to build different product consumption scenarios to shoot;

Figure: Bags photographed in different scenes

Structural optimization:

Bring out pain points + build scenarios + introduce products + discuss effects [reasons for purchase, purchase guide, purchase actions, introduce purchase actions, and when to buy.

Keep up with hot topics: When publishing notes, combine the latest traffic hot spots on the platform;

Renovation of hot articles: If you have a hot article before, you can do a second renovation. Hot articles are continuous and the topic remains the same, but with slight adjustments to the cover and copy, you can also create a new hot article.

Take this hot-selling Bluetooth headset as an example! Title: Report!! Found a super useful and affordable headset!!

"Good and affordable headphones" is the user's pain point. The main text of the note also explains the reasons for buying, saying that it costs less than 60r, is enough for two cups of milk tea, has a long battery life, and charges quickly. Finally, it says that sisters who are interested should take action, which is also a purchase instruction.

Figure: Headphones category recommendations

6. Story Type

There are two types of stories. The core of the story is to stimulate the user's emotions. Real emotions and words are more likely to impress users.

The first type is real-life story type; the second type is story-based interactive notes, which mainly include real-life photos, daily work photos, case collections, customer reviews, etc.

For example, the housekeeping industry and the legal profession belong to this type, and the core is to experience the sense of authority and professionalism through story cards;

Figure: Template for hot articles in the confinement nanny industry

Some travel, decoration, job hunting, shopping stories and other content have always been popular on the platform;

Figure: Various real stories on Xiaohongshu

Figure: Xiaodu Xiaohongshu story content

The above are the 6 most common templates for popular articles on Xiaohongshu. In actual operations, templates can be combined in multiple ways to find the most suitable template for your business.

Author: Jiang He; WeChat public account: Jiang He talks about marketing