5 tracks on Xiaohongshu where it is difficult to make money even if you have 10,000 followers

Does having many fans on Xiaohongshu, a platform with rich content, mean that you can easily make money? This may not be the case. This article, through an in-depth analysis of 1,800+ bloggers on Dandelion, reveals five areas where even with a large number of fans, it is still difficult to realize commercial realization on Xiaohongshu.

At the end of last month and the beginning of this month, I spent more than 20 hours researching 1,800+ bloggers and 27 tracks in the background of Dandelion. I found that there are 5 tracks that are difficult to make money on Xiaohongshu even if they have a lot of fans. If you want to do Xiaohongshu, you should try to avoid them.

Data description:

There are many bloggers on Xiaohongshu, and it is impossible to count every blogger, so the number of advertisements received and the quotation are counted for each track and different fan ranges (10,000-100,000 fans, 100,000-500,000 fans, 500,000-1000,000 fans, 100,000-500,000 fans). Among the bloggers with the highest reading volume in recent times, the 10 bloggers who received advertisements received the advertisements in October and November, and the quotation was given at the end of November.

1. Gaming Track

Not recommended index: ⭐⭐⭐⭐⭐

Generally speaking, the way game bloggers monetize is through advertising cooperation + live broadcast rewards.

But on Xiaohongshu, games are the most difficult track to get advertising.

Among bloggers with more than 10,000 followers, those with 10,000 to 100,000 followers are the most likely to receive advertisements. However, in the gaming sector, among the 20 bloggers with 10,000 to 100,000 followers and the highest recent readership, 10 bloggers have never received any advertisements on the Dandelion backend, while the other 10 bloggers who have received business orders have an average of less than one advertising cooperation per month.

At the same time, the average quotation of these bloggers is also the lowest. Generally, Xiaohongshu’s quotation is 10:1, which means that 10,000 fans get about 1,000 yuan, while the average quotation in the game track is only about 580 yuan.

At the same time, the main form of monetization for Xiaohongshu's live broadcast is buyers bringing goods, and the reward path has not been successful. These bloggers with high readership have not opened a live broadcast backend.

In addition, the people with high commercial value on Xiaohongshu are mainly women, while the games mainly attract men or students under the age of 18, who are people with lower commercial value and it will be difficult for them to transform and monetize in the future.

What to do if you have to make a game track:

It is recommended to use Tik Tok and Bilibili as the main platforms, and Xiaohongshu only as a distribution platform.

2. Music Track

Not recommended index: ⭐⭐⭐⭐⭐

Similar to the gaming track, monetization is mainly based on live broadcast rewards.

In the range of 10,000 to 100,000 followers, among the 34 bloggers with the highest recent readership, 24 have never received any business orders from the Dandelion backend, and it is even harder to get advertising than for games.

Similarly, the average price for 10,000 fans is also lower than the average level of Xiaohongshu, which is 990 yuan. It is also impossible to realize monetization through rewards on Xiaohongshu.

Although music bloggers have relatively more female fans, they are just there to listen to the songs, so the grass-planting attribute is very weak, and the ability to commercialize is also weak.

If you have to do a music track:

It is recommended to use Douyin as the main platform and Xiaohongshu only as a distribution platform.

3. Wedding track

Not recommended index: ⭐⭐⭐⭐⭐

The wedding track is a track that mainly focuses on sharing wedding styling, wedding records, wedding experiences, and wedding supplies.

There are not many bloggers in this field, only more than 4,000, but the product usage scenarios are relatively simple, the demand is relatively small, and there are few brands, so the number of advertisements received is only slightly higher than that of games and music.

Of course, if you have a wedding-related brand or related products and can directly sell them, then of course you should choose this track. Apart from this situation, it is not recommended.

4. Material Track

Not recommended index: ⭐⭐⭐⭐

The monetization of materials is mainly through selling materials, and occasionally taking advertisements.

Because they don’t have to show their faces and it’s easy to do, many people like to be material bloggers. From the perspective of selling materials, the monetization ability is okay, but if they want to monetize by taking advertisements, the ability to make money is much weaker. The quotation for bloggers in this track for 10,000 followers is about 740 yuan, and the number of advertisements they take is also very small.

If you have to make a material track:

1. Combined with beauty makeup or fashion wear, as shooting material, such as "Detective Milk Cat", will be welcomed by brands such as Huawei and vivo;

2. The main method of monetization is to sell materials. You can use AI to generate wallpapers, hand-painted avatars, etc., open a potato shop, or divert traffic to private domains to sell goods. This method of monetization is relatively difficult, but it is the most suitable method of monetization in this track.

5. Hobbies

Not recommended index: ⭐⭐⭐

The main ways to monetize are taking advertisements and selling products, including painting, handicrafts, reading, stationery notebooks, toy peripherals, dance, etc. The competition is very fierce. There are 90,000 bloggers with more than 1,000 fans who have opened Dandelion accounts, but the number of advertisements they take ranks 24th, and the average price for 10,000 fans is only about 870.

For example, in the field of reading, many newcomers don’t know what to do, so they choose to work in the field. However, there are too many people doing this, so it is difficult to stand out. Brands have limited resources and budgets, and with more bloggers, each person will receive less advertising fees.

Of course, if you have a strong interest or hobby, are passionate about it, have more time and energy, and can do better than 90% of people, you can still try this track.

A few suggestions:

1. The prerequisite for doing this track is that you have passion, time, energy, and the ability to work harder than most people;

2. Add more advertising space, such as reading, taking photos of desks and reading corners, so that your home items can be featured;

3. Combine it with life records, personal stories and fantastic ideas, such as Mire's hand-drawn stories, which are very popular.