Why is the “anti-human” niche track the secret to success for Vlog creators?

In the current fierce competition in the Vlog track, a group of creators who focus on "anti-humanity" and "supernormality" have emerged. They either show extraordinary energy and living conditions, or present mysterious and special professional content, and their works are unexpectedly favored by netizens. This article will analyze the style characteristics of these "anti-human" Vlog creators, explore the reasons for their success, and also explore the challenges they face, such as the repetitiveness of materials and the maintenance of freshness.

A female lawyer in Hong Kong works three jobs a day. Can she turn 24 hours into 48 hours?

Walking upside down, hanging on the rings with heels... After finishing the difficult acrobatic training, they can still appear in the gym the next second; on Douyin, you can even see the forensic doctor take you to the first-person perspective of the thrilling "autopsy" scene...

Recently, a group of Vlog creators focusing on "anti-humanity" and "supernormal" content have quietly emerged on the Internet, and their works have unexpectedly won the favor of the majority of netizens.

Why are these high-density, fast-paced life Vlogs so popular on the Internet, which advocates "lying flat"? What are the common characteristics of these contents?

This article will explore the reasons for the success of these Vlog creators by analyzing their style characteristics.

01 Working 3 jobs a day, and doing a side job after get off work...

Douyin Vlog "roll king" everywhere Vlog track has low threshold and fierce competition. If you want to stand out, you can only choose to "roll". Clour observed that the Vlog creators who have emerged on the Douyin platform recently mainly focus on breaking the routine in their video content and are creating "anti-human" and "abnormal" personalities.

For example, @张雅琪不社牛@the very famous Coconut, they showed everyone their extraordinary energy and lifestyle.

"Working in a Hong Kong law firm, living in a 10-square-meter apartment with a rent of HK$10,000, a very strong INFJ..." These are the life labels of @张雅琪不社牛, an intern in Season 5 of "The Heart-Stirring Offer".

Image source: TikTok

The most attractive part of her videos is not the elite life in Hong Kong's workplace, but her daily state full of passion and vitality.

I work three jobs in Hong Kong in one day: working as a legal officer in a listed company during the day, going to Shenzhen to learn tennis and live streaming after get off work, and returning home at 0:20 to shoot short video content for my account.

Ordinary people can lie in bed for a few hours after get off work, but she can read books, exercise, and edit videos during these hours...

Image source: TikTok

Her videos are full of incredible, “anti-human” energy.

In response to netizens' questions such as "Don't you play with your phone?", @张雅琪不社牛 even posted a video "challenging" herself to play with her phone for 4 hours. Anything that ordinary people like to play with their phones can become a "challenge" for her.

Similar to @张雅琪不社牛, @很名的椰呀 is another creator who is a stage play actress. Her Vlog focuses on high-intensity training every day.

She can perform difficult moves such as splits and splits with ease. In addition to training, each of her videos also includes content such as fitness and English learning.

Image source: TikTok

The rhythm is tight and the content is rich. Whether it is the first time or netizens who have seen her before, they all watched the whole video in shock:

"This track is very difficult to imitate and surpass. Most people don't have such strong willpower and physical strength."

"Any movement here would dislocate my bones."

"I have done all the exercise I have ever done in my life."

Image source: TikTok

Since releasing the first video on June 18 this year, as of today, @很名的椰呀 has released a total of 27 works and gained 53,000 followers, becoming a model of rapid success in a short period of time.

In addition, unlike @张雅琪不社牛@很名的椰呀 and others who are "anti-human" in spirit, some Vlog creators try to be "anti-human" from a professional perspective.

For example, @Forensic Boy (polite version) @Sister Xiaojia, relying on their professional identity as "forensic doctors", present the mysterious and serious working reality to the public, allowing netizens to discover a perspective they have never been exposed to before.

Image source: TikTok

02 Behind the “Anti-Humanity” Vlog

Satisfy audience curiosity and inspire a positive attitude towards life. Although Vlog has become the preferred track for self-media people, it is actually very difficult to shoot a Vlog that can attract and retain the audience. Some creators from other tracks even said frankly: They dare not easily break into the Vlog track.

Therefore, we would like to explore the common factors behind the success of these "anti-human" Vlogs that are loved by netizens.

1. From the perspective of content creation, contrast and conflict elements can be found everywhere

Teachers and anchors, careers and side jobs, special jobs and daily life, as well as the intensive schedules and high-intensity training that can be seen everywhere in Vlogs are all common creative techniques used by "anti-human" Vlogs. These conflicting elements make the Vlog content extremely tense and bring strong sensory stimulation to the audience.

For example, @小徐.’s Vlog well reflects the conflict between career and side job, and between teacher and anchor.

Image source: TikTok

In real life, she is a physics teacher in a rural middle school. She needs to manage classes, correct homework, and prepare lesson plans. Her work is complicated and trivial. On Douyin, she is a talented anchor with good looks. She needs to maintain a good figure, practice her talents, and manage her fans.

In @小徐.’s Vlog, you can often see her changing clothes immediately after class and driving an hour to the county town to prepare for the evening live broadcast.

She constantly switches between two completely different identities in her Vlog, bringing a different sense of freshness to the audience.

Image source: TikTok

2. From the perspective of user psychology, this type of Vlog can satisfy the audience’s curiosity

"Anti-human" Vlogs satisfy the audience's curiosity about special themes and things that are different from ordinary life. Creators such as @法医小子 (polite version) and @小佳姐姐 have relatively special professions and their work content is also somewhat "mysterious", which can bring different perspectives and experiences to the audience.

The qualities of self-discipline, courage, and persistence shown by creators such as @张雅琪不社牛@ and the very famous Coconut in their Vlogs have also aroused the audience's curiosity about quality life.

3. Behind the “lying flat” mentality, there is still a yearning for an active life

Behind the popularity of the "anti-human" Vlog, it reflects the common "lie down" mentality of contemporary people.

In the fast-paced life, many people feel exhausted and eager to escape from reality and find a more relaxed and comfortable lifestyle. However, the "anti-human" Vlog creators use their actual actions to show the audience another possibility - no matter how busy and hard life is, as long as you maintain self-discipline and persistence, you can live the life you want.

In the comment section of this type of Vlog, you can often see comments from netizens: "You are full of energy every day, I envy you." "Yaqi is my role model. She has the energy to continue working on the questions after finishing the work." "How can a person be so energetic? I feel like a corpse."

Behind these comments lies the users’ admiration and envy for the lifestyle presented by the influencers, and also reveals the ordinary people’s yearning for an active and fulfilling life.

03 Issues with material repetition and freshness

For "anti-human" Vlog creators, they also have more advantages in monetization due to their unique themes and character settings.

On the one hand, such creators often have strong personal charm and can attract a large number of fans. Their Vlog content is of high quality and updated regularly, making them more likely to be favored by advertisers.

On the other hand, the audience of this type of Vlog creators is relatively clear, mostly young people, professionals, etc. Advertisers can also more accurately target the target audience when placing advertisements, thereby improving the advertising effect. For example, @很名的Coconut耶 inserts product advertisements such as amaxy keratin cream, foundation liquid, and fiboo energy iron soft candy in every video, focusing on young female audiences.

In addition to advertising cooperation, such creators can also realize monetization through live broadcast rewards, course sales, offline activities, etc. For example, @小徐.'s sideline entertainment anchor will receive rewards through performing talents and doing live shows.

However, it is worth noting that it is not easy for "anti-human" Vlog creators to maintain long-term popularity.

The biggest feature of this type of Vlog is that it is "anti-human", that is, it shows a different lifestyle through self-discipline and energy that is higher than that of ordinary people. However, human energy is limited, and long-term high-intensity work can easily cause aesthetic fatigue in the audience and even cause doubts.

In addition, the problem of material repetitiveness is also a problem that "anti-human" Vlog creators need to face. This type of Vlog often needs to record the creator's daily work and life, and people's daily life is often repetitive and regular, which also makes it difficult for them to continuously produce high-quality works.

Therefore, how to maintain freshness and constantly bring new excitement and surprises to the audience will be the next issue that "anti-human" Vlog creators must think about.