A single live broadcast room invested 300,000 yuan? Group broadcast reached a new height...

With the continuous development of the entertainment live broadcast industry, group broadcast has become a popular track that is highly sought after. From simple hosts taking turns to the current high-tech, diversified scenes and rich interactive forms, group broadcast has reached a new height. This article will conduct an in-depth discussion on the characteristics, successful cases and challenges of current group broadcast.

Do you think group broadcasts are just a few hosts taking turns to dance or sing? Today’s group broadcasts have reached the next level.

Since group broadcasting became a popular track for entertainment live broadcasting, the content and scenes of live broadcasting have been constantly upgrading and changing.

Recently, Xinbochang has noticed that many high-quality live broadcast rooms with different styles and diverse scenes have emerged in the group broadcast track. Taking Douyin as an example, many group broadcast live broadcast rooms use real-scene construction, one-click dressing effects, etc., which are full of creativity.

What are the characteristics of these group live broadcast rooms? Why can they break through? We have sorted out and reviewed them.

1. Group broadcast has reached the next level

The current group broadcast style is like this——

NO.1 Rolling scene: real scene construction, rolling the scene to the extreme

In an ancient inn, melodious flute sounds echoed, and six characters, including the innkeeper, the princess in distress, the courtesan, and the female knight, appeared one after another. The talents and personalities displayed by different characters were slightly different. The female knight was a chic and unrestrained sword dance, and the princess in distress was a graceful and graceful water sleeve...

This is the group live broadcast room "Huabei Inn". Through the construction of the actual scene and the atmosphere created by the music, the users who enter the live broadcast room feel as if they are in the rivers and lakes of revenge. This unique scene live broadcast room successfully makes the average stay time of the audience exceed 1 minute.

NO.2 Rolling Technology: One-click dressing, the live broadcast room becomes magic

Special effects costume-changing live broadcast refers to the use of special effects to switch scenes and costumes. When the host is performing a talent show, the clothes on his body will constantly change with the music and dance. Sometimes, by the end of a song, the clothes on his body have changed dozens of times.

"Next, thank our president for sending us the carnival. The carnival's exclusive program is exclusively for our president."

As the music started, the screen changed from the group dance in the live broadcast room to the outdoor video content of the exclusive flight. After a series of experiences, it returned to the live broadcast room again. In just a few minutes, the clothes on the anchors underwent multiple seamless changes.

With extremely wonderful transition effects and silky costumes, the "Xiao Taki" live broadcast room allowed many users who watched the special effects costume live broadcast for the first time to feel the degree of involution of the live broadcast, saying that it was like watching magic.

After getting involved in the special effects transition live broadcast track, the average number of online viewers in "Xiao Taki"'s live broadcast room has stabilized at 14,000, and the average number of viewers in July has reached 827,000.

NO.3 Costumes and makeup: various styles, a visual feast

There are many types of costumes and props for group broadcasts, but the most popular ones recently are girl groups, two-dimensional cosplay, and Chinese style.

1) Girl group style

Girl group-style group broadcasts are more inclined towards idol groups, with higher requirements on talent. The costumes, makeup and stage designs often have distinct personalities and bright colors, and the coordination between group members forms a harmonious overall image.

The live broadcast room "SK Wangjiang Road 019" which has gained a lot of popularity recently is a girl group style. The anchors of this live broadcast room are all beautiful girls in their 20s. Their talents are mainly dancing, and the overall style presented by their costumes and makeup is youthful and energetic.

This style is also loved by many female users. According to FeiGua data, female users account for as high as 89.1% of the group's live broadcast audience, and young women account for as much as 45.9%.

2) Two-dimensional cosplay style

In addition to this girl group style with a similar star-making nature, the two-dimensional cosplay live broadcast room also has its own traffic.

The two-dimensional cosplay live broadcast room refers to a room where the anchor cosplays as a character from a well-known two-dimensional IP and broadcasts it live. It is an attempt to combine live broadcasting with two-dimensional culture.

The members of the "D.start Dimension Club" live broadcast room mainly cosplay characters from "Naruto", an anime with huge traffic and high popularity, including but not limited to Naruto, Gaara, Hinata, and Sasuke. They try their best to restore the costumes and makeup in person, and try not to be OOC (violate the character settings).

Compared to the previous competition for talent and appearance, in the two-dimensional cosplay live broadcast room whose IP itself comes with a huge traffic pool, they compete on the degree of restoration of the character settings.

3) Chinese style

The popularity of the new Chinese style and Hanfu culture has also had a certain impact on live broadcast rooms, and many live broadcast rooms with Chinese style have emerged.

The backgrounds of these live broadcast rooms and the costumes and makeup of the anchors are mainly based on traditional Chinese elements, and the overall look is to present a fairy-like and ethereal feeling. In addition to the ever-popular Hanfu, Dunhuang-style clothing is also deeply loved by the audience, but this style also has high requirements for the anchors.

"L-Wu Yue Tian" is the leader of the Dunhuang style live broadcast room. In the "fairy-like" live broadcast room, the anchors wear Dunhuang style clothes, hold instruments such as pipa and drums, and start dancing to the music with graceful postures. The elegance and agility of Dunhuang Fei Tian Dance are fully displayed in the live broadcast room, bringing a wonderful visual feast to the audience.

NO.4 Volume form: CP combination, full interactive effect

In the past, most of the interactions in group broadcast rooms were chatting with the audience, and later on, performances such as music and dance were added. The most recent group broadcast has gone one step further in terms of interaction, with the introduction of an interactive form of "CP cooperation."

CP cooperative live broadcast usually focuses on one of the anchors, while the other anchors are her partners. They take turns to cooperate and interact, allowing the audience in the live broadcast room to choose the pair with the best CP feeling.

Generally, the live broadcast content is that there are 4-5 male anchors with completely different character settings standing on a rotating stage. The lively and cute female anchors will walk to the side of these male anchors in turn, and interact with each other according to their personalities, creating a sweet love atmosphere.

The audience in the live broadcast room can support their favorite couple by giving gifts and cheer for them.

2. Group broadcast reaches new heights?

Last year, group broadcasting became one of the most popular entertainment live broadcast tracks, thus attracting many guilds to join.

Initially, the group live broadcast room was built on the basis of the individual live broadcast room. The live broadcast scene was simply constructed and a rest area was added. When it was not their turn to show their talents, the anchors usually sat on the sofa and played with their mobile phones, and did not maintain the performance state all the time.

Nowadays, there have been "seventy-two changes" in group broadcast rooms, and the number of live broadcast rooms that have become popular has increased significantly, with various styles that are dazzling, and group broadcasts have reached new heights.

The group broadcast types and representative live broadcast rooms we listed above have also been proven by data to be popular among users.

For example, Kaka, the C-position member of the "SK Wangjiang Road 019" team, became popular with his simple and pure dress, dancing and expression management skills during the live broadcast, and was loved by fans. He received high support as soon as he appeared. Because he was able to contribute millions of turnover in a single game, he was called "Million Kaka" by fans.

Many guilds have also achieved breakthroughs through group broadcasting and have become leading guilds. For example, group broadcasting guilds such as Xingdan Media and Shuaiku Network have made it to the top 10 of Douyin Live’s July live broadcasting agency growth trend rankings.

Indeed, group broadcasting is evolving towards high-standard configuration, high-quality content, and diversified forms.

For example, in terms of equipment, the head of a guild, Z, said: "Nowadays, a good live broadcast studio set costs about 200,000 to 300,000 yuan, which is an indispensable expense. If you want to pursue better results, the price of a high-definition camera is about 80,000 yuan, and the initial investment is very large."

High investment does not necessarily lead to success. One guild joked: "In the past, if you did group broadcasting, you invested 10,000 yuan in a room (guaranteed to make money); now, if you do group broadcasting, you invest 100,000 yuan in a room (not necessarily to make money)."

In addition, the requirements for anchors are getting higher and higher.

For example, in traditional Chinese style group live broadcasts, dance types like Dunhuang dance are relatively difficult to learn and have high requirements for the dancer's body shape. Most of the hosts of this type of live broadcast room are transformed from dancers.

Today, the group broadcast track is filled with smoke and fierce competition.