5 magical operations to break the difficulty of attracting traffic to "open courses"

What is the group consciousness of users for "open classes"? Friends who are also confused about this question are recommended to read this article, hoping it will be helpful to everyone.

This research is so amazing that we originally planned to charge for it, but today not only are all five strategies revealed, but it’s also completely free.

because……

Is it difficult to attract traffic to open courses a problem that has troubled you for a long time?

Obviously the title is attractive, the content is in high demand, and the price is free? 9.9 yuan? 39 yuan? It’s almost like giving away money, but users don’t buy it…

Why?

The reason is simple.

"Economy" is one of the reasons, but the real problem is that...

Old maps can't lead you to a new world.

The previous marketing strategies (conventional methods) are no longer effective, and the group has become immune to them... and...

There are always opportunities in crisis. If you are the first to find a breakthrough, it will be your best chance to turn the tide, seize the opportunity and become the leader of the industry.

I have found this breakthrough for you. The answer lies in today’s 5 strategies, especially the power of the 5th strategy.

To break the difficulty of attracting traffic for "open courses", first of all, you need to understand a concept, that is, "group consciousness".

I believe you must have heard of "user thinking". "Group consciousness" is to think from the user's perspective about the user's awareness of open courses.

So……

What is the group consciousness of users towards “open classes”?

Have your open classes broken through these four obstacles? You and I should keep in mind that customers are always afraid of closing deals and sales.

No customer likes to be advertised to, sold to, tricked, or ripped off; that's human nature.

I believe you have already understood why the open course you prepared with great effort cannot sell well, the traffic group you built with great difficulty has no response, your circle of friends bombards you with messages, and no one replies to your private messages to 2,000+ people.

The key to breaking the deadlock...

You no longer sell your "open courses".

If you don’t sell “open courses”, what else can you sell? If you sell high-priced courses directly, no one will buy them. Maybe you have such doubts in your mind, but don’t worry. Think about it according to the following 5 strategies, and you will definitely get it.

So what are the 5 strategies that can instantly solve these problems and make your courses sell well easily?

There are 5 types in total, the 5th one is the most awesome, let me share the 1st one first: thinking in a different dimension.

1. Think in a different dimension

It is difficult to attract traffic to the open class. If you have been thinking about the problem in the original dimension, that is, how to modify the title, how to modify the content, how to reach customers? Then the user's "anti-sales wall" has already been erected high, and no matter how many actions you take, it will be in vain.

Making a feint to the east and attacking in the west, besieging Wei to save Zhao, jumping out of the current dimension and leading users to another level to solve the problem, perhaps you can open up another world, but how to do it?

Think about under what circumstances would you listen to something seriously without any psychological defense?

A manual for a machine, instructions for using a system, a shared reading of a book, an interpretation of a method to prevent danger, an explanation of a PPT, an interpretation of a mind map.

If your open class is no longer XXX class or XXXX training camp, but the above projects, can it easily solve the open class problem?

You may be a little confused after hearing this, but I believe you will suddenly understand when I tell you the second strategy.

2. Brain Programming

A believer felt the urge to smoke during prayer, so he asked the priest present: "Can I smoke during prayer?" The priest replied, "It is disrespectful to God, so I cannot smoke."

Another believer also wanted to smoke, so he asked the priest present: "Can I pray while smoking?"

The priest replied: "It's okay as long as you remember to pray all the time."

This strategy tells us that the brain produces different effects depending on the order in which it receives information, breaking the difficulty of "open classes" and changing the brain's path for open classes.

What you can sell can be a PPT, a physical book, a process map, a virtual system, a physical machine, and these contents need to be equipped with a set of "instructions", "system interpretation", "on-site accompaniment", "reading together", etc.

Where is your original open class? It is hidden in your supporting content... Of course, we can flexibly combine the above concepts. Let's take an example:

For example, what various IP marketing giants have been doing recently is: selling physical books.

First, they will take out the advertising space in the book and recruit and sell it to "co-producers" in the name of co-publishing the book.

This group of "co-producers" is equivalent to the distributors of the book. They own 10 copies of the book and have a professional operation team that will lead the "co-producers" to sell the books together.

Isn't this strategy too amazing? Would it be so effective if the books were sold directly to agents? The cleverness doesn't end there.

After the book is sold, the user who bought the book will not only get the book, but also have 7 days of shared reading (too awesome, right?)

The 7-day shared reading is a variation of the “open class”.

How about it, dear friend, do you feel a little enlightened? I guess this is the first time in your life that you have heard someone sell courses in this way. I believe you have opened up some new ideas. Next, let's continue to learn about the other three strategies.

3. COT Connection

This strategy comes from community architect Coach Pena, “Seeing the Responses Planting Seeds.”

C stands for connection, which is based on user needs;

O is seeing opportunities, based on what value I can bring to users as a seed;

T provides solutions to users' pain points/needs.

The era based on social interaction and connection has arrived. How can we raise the fish in our own pond and continue to plant seeds in the process?

Kevin Kelly, known as the "Internet prophet", proposed a famous theory: the theory of 1,000 hardcore fans.

In other words, any artist, writer, teacher, creator, craftsman or other professional worker can basically have no worries about food and clothing as long as he has 1,000 loyal fans.

So in essence, we are not just trying to get more fans or pursue the number of fans, but to attract accurate users, manage user relationships well, and upgrade ordinary users to hardcore fans.

What inspiration do we get from the open class strategy? Without early connections and early value investment, customers expect a deal as soon as they come. It’s like running into a beautiful woman on the street and talking about marriage without even knowing each other.

Start with "managing users", managing user attention, stimulating user interest, managing user trust, stimulating desire and dreams, and finally closing deals.

Although this strategy cannot be realized quickly, it is the most long-lasting and effective strategy.

4. Opportunity Marketing

This is not an open class, but a once-in-a-lifetime opportunity, an opportunity that I originally did not intend to share but had to share with you due to other reasons.

Example 1: As everyone knows, I have been operating a cross-border e-commerce system this year and now earn 500,000 yuan a month. The girls who help me operate the system now also earn 200,000 yuan a month.

I had no intention of sharing this unique skill, as I wanted to make money quietly by myself. However, after my relatives and friends found out about this, they wanted me to share it with them. I sorted out the content required for training on this unique skill, a total of 200 PPTs, with detailed operating procedures. Just follow the instructions and you will get the results.

I think sharing with one person is also sharing, sharing with 100 people is also sharing, so now I am recruiting 90 people to come and sit in.

Okay, I want to ask you, after reading the above text, will you join?

And what do you think? Do you feel that this is an open class? Do you feel that you can't learn anything? Do you feel that I am trying to sell you the backend course?

5. Story Strategy

Everyone likes to listen to stories, and no one likes to be persuaded. Let users persuade themselves through stories. If you meet a stranger outside, you say: "Hey, let me teach you a truth."

What will the other party say: "Who are you and what are you trying to teach me?" He will feel resistance in his heart.

But if you say, "Hey, let me tell you a story," he will be more receptive. Everyone likes to listen to stories and convey your ideas through the story.

Share your life story in public, intersperse marketing logic in the story, and use it in combination with 1 to 4 strategies. Your public class is no longer a public class, which greatly improves the efficiency of course traffic. For examples, please refer to strategy 4.

How about it? After listening to the 5 strategies, did you instantly have an idea? Have you mastered the 5 strategies today? Isn't it worth the time and not in vain?

I will summarize new strategies and share them with you later. That’s all for today. See you next time!

Author: Xuemei

Source: WeChat public account "IP Alchemist Learning Beauty"