Advertisers, please check: 6 love letters from brands

What new styles will brand copywriting have this Valentine's Day? This article lists the Valentine's Day marketing copywriting, methods and processes from many well-known brands such as Tmall, Honor, Huawei, and PROYA this year. It is recommended for those who are interested in IP marketing and brand copywriting.

Did you receive a love letter this Valentine's Day?

It doesn’t matter if you didn’t receive it, because on this day when lovers get together, the brand will also write holiday greetings into love letters and give them to everyone who has love as a companion.

TOP also summarized 6 love letters from brands to tell you about their love.

01 Tmall

Tmall’s Valentine’s Day love letters are written for lovers at different stages of their lives.

The 1st Valentine's Day, the 15th Valentine's Day, the 45th Valentine's Day... How did they spend it?

"There is another world that makes you curious

You can't help but imagine what the starry sky looks like in his eyes

Human beings yearn for the unknown and infinite great adventures but just walk out of a door

You are attracted by the stars and the stars will fall to you

May the long night always be accompanied by stars

Ordinary things are often illuminated by surprises

Time will always be gentle to you

Live in the hope of tomorrow

How lucky!

You are a surprise from the universe to each other."

——Tmall

On Valentine's Day, choosing a gift for your significant other is an essential holiday procedure. Tmall has played up its usual e-commerce style, linking "surprise" with gifts, and calling on consumers to buy gifts on Valentine's Day . A gift is a surprise you give to him/her; and he/she is a surprise given to you by the universe.

02 Honor Mobile Phone

Rongyao records the stories in a small space from the perspective of a wedding dress tailor.

"The space can be as small as a stitch.

A square inch can also be very big, covering every detail in life

And these are the most loving love letters written to each other

Some people's favor is all on their faces

Some people's timidity is only visible to her

Some people use body temperature as their warm baby

Someone gently reaches out to keep the night for her

There are also people who can't express their love but let love be in the daily necessities of life."

——Honor mobile phone

Rong Yao uses a story about a couple's wedding preparations to tell the ordinary yet warm daily life.

The 160-million-pixel ultra-clear images of Honor phones can capture love in every inch of space. “Every inch of space” is every moment of love’s birth, and it is also a small screen that records love .

03 Huawei Terminal

The video love letter of Huawei terminal hides what you want to say in every minute and every second.

"Time will not fade the beauty of first sight

The most beautiful thing in life is to be with you forever as if we were first meeting

Like is a person's heartbeat

Love is to make a person's heart slowly moved

When you and I become us, time becomes time"

——Huawei Terminal

The protagonist of this love letter is the Huawei WATCH GT 3Pro series.

The combination of product and love words highlights the function of the watch in the expression of love. Do you feel the love from Huawei?

04 PROYA

PROYA invited three couples, Hu Xinshu & Palo Lv'er, Thirteen Needs & Fist, and Spring Outing Brother & Xiao Li, to talk about the warmth of their love for each other.

"What is the right degree of love?

Being a crybaby with someone you love is a romantic thing.

37℃ is the temperature of tears, which also happens to be the temperature of companionship.

Take risks for the scenery you care about and for the people you care about.

80℃ is the temperature at which an engine starts, and it is also the temperature at which one is fearless in love.

Love is not a temporary fairy tale but always thinking about speaking for each other

Maybe the temperature is still fluctuating, but there is always a perfect time

The temperature is just right for us”

——PROYA

PROYA focuses on temperature, which originates from the Jingdezhen Imperial Kiln Museum co-branded gift box launched on Valentine's Day.

The Proya x Jingdezhen Imperial Kiln Museum joint gift box is just as we saw in the film. The short film begins with the "right" temperature required for the formation of porcelain. And the right temperature can also help people find the balance of love.

05 NEIWAI Inside and Outside

As Valentine's Day is approaching, NEIWAI launches a new series of "LOVE" couple underwear, and tells the meaning of love with "feeling" as the core.

"I remember it was 4:09 in the morning when I woke up from my dream.

The sudden awakening made me realize that dawn has a sound

I began to wonder what is there that will stay with us 24 hours a day?

I don't know when it started

We rely on traces to find the past

Everything is scrambling to leave a trace

Even during nap time

The sofa will leave rows of marks on the legs.

What is there that leaves no trace?

I thought of her

She never deliberately leaves traces

She stood quietly at my boundary and in my heart

I always feel

Love is woven from many feelings

Light, close, soft

It turns out that what we long for is long

It's just that I have him/her with me every 24 hours."

——NEIWAI inside and outside

The thinking about [feeling] originates from a question:

What is something that will stay with us 24 hours a day?

The answer from inside and outside is: companionship. Love is not only a trace, but also a feeling in the heart.

Light, close, soft... These are not only the feelings that love gives people, but also the description of the product characteristics inside and outside. Such love letters make people feel the softness of love and also clearly convey the product selling points to consumers.

06 RT-MART

A love letter from RT-Mart, written on the shopping receipt.

Pickled pepper chicken feet

Coca-Cola Fan "You" Can

Ferrero Rocher Hazelnut Chocolate

Shanghaojia Fresh Shrimp Crackers

Four items, just like "It's great to have you"

——RT-Mart

RT-Mart's Love Message Receipts RT-Mart hides love messages in the names of different products and prints them on the receipts after shopping. Hiding unspoken love messages in the subtle details of life is our implicit expression.

Darun not only teaches consumers how to express their love with receipts, but also attracts more people to the supermarket through offline marketing. After reading these 6 love letters from brands, which one will move you? Love is hidden in every moment of life, and we don't have to bother looking for it. Just like the warmth that brands bring to people, you can also feel it in the service. TOP Jun also says to you in front of the screen on this warm festival: Happy Valentine's Day.

Author: TOP Jun

Source: TopMarketing (ID: TMarketing), when it comes to Marketing, Top is a belief - TopMarketing.