After 5 years as a sweet potato blogger, I have summarized 83 valuable experiences

As a sweet potato blogger with 5 years of experience, the author of this article has summarized 83 valuable operational experiences, covering practical suggestions on platform rules, content and operation, monetization and traffic generation, providing comprehensive and in-depth guidance for new bloggers or merchants who have just started to deploy Xiaohongshu.

By sponsoring the Spring Festival Gala, Xiaohongshu is no longer focusing on the small group of people in first-tier cities. By leveraging its unique community atmosphere and long-tail labels, it has begun to accelerate the commercialization of small brands in the sinking market.

In 2024, Xiaohongshu is gradually transforming from a content sharing platform to a social e-commerce platform; and it is also gradually expanding into local city life.

Today I will share some of the experiences I have summarized from the five years of working on Xiaohongshu: This article includes: platform rules, content and operations, monetization and traffic. If you are a new blogger or a merchant who has just started working on Xiaohongshu, you can read the entire content; I believe it will improve and help you.

1. Can one mobile phone be used to log in to multiple accounts at the same time?

I think it's no problem. I created 6 accounts, all of which have 10,000 followers, and I operated them all on the same Xiaomi phone. Xiaomi phones support dual SIM cards and dual apps, and I log in to two Xiaohongshu accounts at the same time for a long time.

Many tutorials say that one phone needs one account, and you can’t connect to WiFi, otherwise there will be risks. But as a product designer, I think this rule is unreasonable because it cannot accurately identify marketing accounts. Nowadays, most mobile phones support dual SIM cards and dual standby, and there are many self-media practitioners. It is normal to open two accounts, one for personal image creation and self-media, and the other for personal entertainment, information search, shopping, etc.

The truly effective rules for identifying marketing accounts should be judged based on the marketing content and traffic-generating operations.

2. Can two mobile phones log in to the same Xiaohongshu account at the same time?

No, after mobile phone A logs into Xiaohongshu, the account on mobile phone B will be forced offline.

3. Do I need to maintain a newly registered account?

The so-called account maintenance means pretending to browse content and participate in interactions like normal users for several consecutive days. After my actual operation, I think it is unnecessary unless you are operating a large number of marketing accounts.

If you only have one or two accounts for your own use, you can publish content normally.

Xiaohongshu knows that many people want to increase their followers and realize their income through self-media, and it does not object. The user retention and product transactions you bring are beneficial to the platform. However, if the traffic is diverted to outside the platform or the products are sold outside the platform, the platform cannot extract commissions and will crack down on it.

Again, the real rules for identifying marketing accounts should be based on the marketing content and traffic-generating operations, rather than whether the account is maintained.

4. Can I modify my profile frequently?

If you don't change the track and just optimize the wording, it's not a big problem. Official regulations allow you to modify your profile three times a week.

But if the positioning changes, for example, the original personal profile shows that you are a photographer, but then it is changed to a psychological counselor, the positioning changes and the account weight will change.

5. Can I change my profile picture or nickname frequently?

Yes, you can change it at any time if needed. But please note that if the change is too big, it may affect your fans' memory of you.

6. Can I include contact information such as WeChat/email/mobile phone number in my personal profile?

No. If you don’t have more than 200,000 followers, you can’t even put your email address, because diverting traffic outside the platform means going against the platform, and the platform will definitely deal with you. If you have more than 200,000 followers, your influence can be used as a bargaining chip in negotiations with the platform, and the platform may turn a blind eye to it if you put your email address. But if you put your mobile phone and WeChat, they will definitely be cleared.

Advertisers contact bloggers, usually through email.

7. Can I delete notes in batches?

It is okay to delete two or three articles, but if you delete dozens of articles in a row, it will have a huge negative impact.

Let's judge from the perspective of whether it is beneficial to the platform. On the one hand, deleting notes is equivalent to erasing the platform's memory of you. The platform knows that you registered early but have no contribution record, which will reduce your weight. On the other hand, what you actually deleted is the platform's content assets, which damaged the platform's interests.

So don't delete a large number of notes at once, you can hide them first.

8. How many accounts can one person authenticate?

One ID number can only be used to authenticate one account, and the real-name authentication cannot be canceled.

9. When performing real-name authentication, does the ID card and the mobile phone number used to register the account need to be the same person?

No. I use my mobile phone number for one of my secondary accounts, and my family members’ ID numbers for real-name authentication.

10. What are the benefits of a certified professional number?

If you want to monetize your account through Xiaohongshu, you need to certify a professional account. Only professional accounts can enable commercial functions such as selling goods through notes, selling goods through live broadcasts, opening stores, and receiving advertisements on the platform.

If you don’t have a clear idea of ​​how to monetize your account for the time being, you can choose not to authenticate yourself because it will occupy one of your ID numbers.

11. What are the conditions for obtaining a professional number?

There is no threshold, and a newly registered account with 0 followers can also be opened as long as it is not an abnormal account.

12. Under what circumstances will Xiaohongshu be demoted by the platform?

1) Batch delete notes

2) Sensitive word violations

3) Change the field

13. How many traffic pool levels does Xiaohongshu have?

There are 7 traffic pool levels:

1) Notes are restricted

2) Initial traffic pool

3) Thousands of people traffic pool

4) 10,000-person traffic pool

5) Small popular traffic pool

6) Medium and popular traffic pool

7) Popular traffic pool

14. Why do some bloggers explicitly state that they will not reply to private messages?

Because private messages are strictly regulated, it is easy to make mistakes if you say too much, and you may accidentally violate the rules with a certain word. Therefore, many bloggers do not reply if they can, and try to avoid violations.

15. After my account violated some rules, the note traffic suddenly dropped drastically. Do I need to change my account?

If it is just a common violation, such as a warning for a note or a personal introduction violation, as long as you post notes and interact normally, it can usually be restored in about a month.

16. Should the offending notes be hidden or deleted?

It is recommended to delete it directly. Hiding will cause the system records to exist forever.

17. There are only about 100 to 200 people who have posted notes recently. Are they being restricted?

It is not necessarily limited, but most likely the content quality is poor and cannot attract user clicks, or the account weight is too low. You can try to find your notes in the search bar after 1-2 days. If you can find them, they have been included.

18. How does the platform determine whether data is fake?

The average number of views can be used to determine the authenticity of a blogger’s data. For example, if the number of likes, favorites, and comments exceeds 1,000, the average number of views is around 10,000, which is relatively normal.

19. How many private message opportunities are there on Xiaohongshu every day?

There are only 3 private message opportunities per day.

20. How can I determine whether my Xiaohongshu notes are judged as marketing advertisements by the system?

If a note is just published and the initial data is good, but the data stops after a few hours, it is likely that the platform will judge it as a marketing advertisement.

Confirmation method: Open the note, click the three dots in the upper right corner, find the French fries promotion, if it is a marketing advertisement, there will be a marketing reminder.

21. Will I be restricted if I modify a note right after it is published?

No, many people will observe for 1-3 hours after posting their notes. If the natural traffic and interaction are low, they will modify the cover image and title. However, frequent modifications are not recommended, but 2-3 modifications are fine.

22. Why can other people’s notes that are obviously against the rules be published, but my own notes of the same type are shown as against the rules?

Those are the fish that slip through the net, because the platform algorithm is not omnipotent, and some notes’ violations are not detected in time, but there are usually people who specifically report them.

23. Is it a violation of regulations to guide users to leave messages, like, or collect notes?

Generally, it is not considered a violation, but sometimes it is considered as misleading by the algorithm, and there is a small probability that it will be judged as a violation. It is related to expression, and you can directly plagiarize the guiding copy of the popular notes.

24. Can one person appear in person on multiple accounts at the same time?

Yes, as long as the content is compliant, non-repetitive, and does not involve obvious traffic diversion and marketing activities, there is usually no problem.

25. Why can I see the comments I sent out, but others cannot?

This means that your comment contains sensitive words, such as traffic diversion, marketing advertising, Taobao store, etc.

26. Can I mention the store name in the body of a note or in a reply?

You can mention it, but do not include words from other e-commerce platforms (Taobao, JD.com, Pinduoduo, etc.). You can just say the store name. Please note that there must be no tendency to divert traffic, such as "I recommend you to buy from xxx" or "You can go to xxx to have a look". Although the platform may not be able to detect it, your peers will report it and you will be banned.

27. After posting a note, one day has passed and there is not a single like. Is this a violation?

It's not necessarily a violation, it's very common. It's normal for a note to lack appeal and value, and no one to click on it or interact with it.

But if your account is mature, has a certain fan base, and your previous note data is good, it is very likely that it involves illegal content, resulting in the note being restricted.

28. How long does it take for a note to become a hit?

Generally, it will become popular in 1-2 days. Suddenly, you open Xiaohongshu and find that the message shows 99+. If there are many user comments within 1-3 hours after posting the note, you must reply. The recommendation weight brought by the comments is very high, and your note has the tendency to become a hot item.

29. Can I send a link in a private message?

No, it will definitely violate the rules, and the other party will not be able to see the message you sent.

30. What should I do if private message traffic diversion violates the rules?

Keep silent for a week to avoid any further violations, and then post notes normally after the violations are lifted.

31. What is the recommendation mechanism of Xiaohongshu?

Xiaohongshu’s recommendation model is “centralized distribution”.

1) The platform will extract high-frequency words in the notes based on the tags you set, and make the first wave of traffic recommendations to users who may be interested.

2) The platform algorithm will determine whether your notes are liked by recommended users.

3) If the data meets the first wave of recommendation thresholds, the notes will enter a larger traffic pool and expand recommendations, gaining more exposure opportunities...

4) Continue this process until the user behavior data on your notes becomes stable.

The strong will always be strong, and the hot products will always be popular.

32. Which contents on Xiaohongshu are illegal?

1) For product and brand recommendations, non-certified accounts are easily restricted.

2) Do not write about pitfalls or black shop topics, as many banned words will appear.

3) Words related to the efficacy of the drug are not allowed to appear.

4) Words related to amulets, religion, and temples are not allowed to appear.

5) The QR code for diversion must not be placed.

6) If there are too many identical pictures and videos on Xiaohongshu, try not to use them, otherwise you will be judged as plagiarism and your traffic will be restricted.

7) The like-to-collection ratio is too high, that is, there are many likes but few collections, which will most likely be judged as fake traffic.

33. How to find all the rules of Xiaohongshu?

Search for "Community Standards" on the homepage of Xiaohongshu to view all the standards of Xiaohongshu.

34. What is the life cycle of a note?

The performance of Nature Notes without enhanced traffic:

1) Traffic changes significantly after 7 days of launch

2) The recommendation column will no longer appear after 30 days

3) Passively trigger display only on the search side

35. How many followers are needed to be considered a big blogger?

The current division rules of Huitun data are:

– Top influencers: Number of fans > 500,000

– Waist experts: 50,000 – 500,000

– Beginner: 5,000 – 50,000

– Amateur: 5000 or less

36. Is it better to send picture and text notes or video notes?

In fact, both pictures, texts and videos are acceptable. The quality of traffic depends on the quality of the content. For operating accounts, their advantages are:

It is easier to create graphic notes, and the update frequency can be faster, which is suitable for novices and can create accounts faster;

Video notes are more intuitive and real, making it easy to establish a personal image. If the personal image is good, you can gain followers quickly.

37. After a note goes viral, will subsequent notes continue to have high traffic?

Not necessarily. The traffic of each note is independent. If the quality of subsequent notes is poor, or if too much similar content appears on the homepage, causing user fatigue, the reading volume will not be high.

38. Can I use WeChat ID to post on Xiaohongshu?

If the WeChat ID is a mobile phone number, it must not be sent. If it is a combination of English letters, it can be sent occasionally, but if it is sent too often, it will be recognized by the system. You can change the method, such as occasionally using text, occasionally using pictures, occasionally using secret codes, etc., and you must not use the same sentence structure.

39. What does the phrase “small eyes” mean? Does it refer to the exposure?

The small eye refers to the small eye icon in the lower right corner of the note cover on your personal homepage after you publish a note. It does not represent exposure, which refers to the number of times the note cover is viewed by others; the small eye refers to clicks, that is, the number of times users click on your note cover.

40. The update frequency has not changed much, but the recent note data is not as good as before. Is it restricted?

Not necessarily. For example, during the Double 11 period, Xiaohongshu will tilt the traffic towards the notes promoting Double 11, and the recommended traffic of other notes will decrease. In other words, the platform's traffic recommendation will be dynamically adjusted according to the specific situation, and it may get better after this hot spot.

41. Should I add as many tags as possible at the end of each note?

First of all, the purpose of adding tags is to increase the chances of being included and searched. Generally, you can add keywords related to the topic, 3 to 15 is fine. Adding too many tags has disadvantages. First, it will confuse your account positioning, and the system will find it difficult to determine your account type, so your push will not be accurate; second, others will be attracted by your tags, but find that the content is irrelevant to them, which will result in a lot of clicks but few likes and collections. This is not a high-quality note and will also affect the account push.

42. Is the update frequency daily?

Under the premise of ensuring the quality of content, daily updates are the best; but not everyone has the energy and conditions to do so. It is enough to maintain a stable update frequency, such as 3-5 notes a week.

43. What is a good click-through rate for a single note?

Generally speaking, a note with a click-through rate of 5% – 10% is considered good quality; if the click-through rate is above 10%, it is considered a note with a high click-through rate.

44. The content of my previous account was rather messy. Now I want to make it more vertical. Do I need to open a new account?

If the previous account did not have serious violations, there is no need to open a new account. You can hide the previous notes first instead of deleting them in large quantities. You can delete a small amount, such as 1-2 pieces a day, gradually over a few weeks. But to be honest, there is no need to delete.

45. What size should the cover image be?

Display rules for cover images: The maximum display ratio is 3:4 vertical images. Even long vertical images such as 9:16 and 1:2 will be displayed as a 3:4 grid, and blank space will be left on both sides of the long vertical images.

It is recommended to use a 3:4 vertical image, which has the largest display area on the list page and has the best eye-catching effect.

46. ​​Should more search terms be included in the main text?

Hot search words can bring good recommendation traffic or search traffic, but they cannot be piled up blindly. They must be closely related to the content themselves.

47. Why do I hardly gain any followers?

The reasons for the slow increase in followers may be:

1) Too little content, and users cannot feel your value;

2) The content quality is poor and not what users need;

3) The content quality is acceptable, but the characters are not attractive;

4) Your field is too niche, and the audience on Xiaohongshu is small.

48. At the end of the note, @官方薯, will there be traffic support?

It is basically useless. With so many notes every day, it is difficult for the official account to notice you. If the official account pays attention to you, it is usually because your data performance has entered the official system's screening, not because you @ it.

49. How long is the best time for a video to be released?

If there is oral content, it is generally appropriate to be 1-3 minutes long. Pay attention to the rhythm. If it is too long, people may not be able to watch it patiently. Content design is a professional and difficult task.

50. What is the best day of the week to post notes?

According to my experience, the data on Wednesday and Thursday is better, but not so good on Friday night. Generally, you can roughly judge which day of the week people have more time to browse Xiaohongshu. For example, on Friday night, many girls have activities, so there are relatively few people browsing Xiaohongshu. You can also try and feel it by publishing every day according to your own field.

51. Why can’t I search my notes?

Maybe your notes are ranked low and difficult to find; maybe the content of your notes is of poor quality or violates the rules and is not included, so it cannot be found.

52. How to determine whether my notes have been included?

You can use the notes collection query of Huitun data.

53. What kind of notes will be included?

Notes from high-quality accounts will be given priority.

Notes that violate platform rules, contain sensitive words, have a history of violations that have not been corrected in a timely manner, have poor content quality, are deemed unsuitable for display by the platform (such as large-scale promotion, showing off wealth, etc.), are still under review, are from accounts that have been restricted or banned, or are plagiarized will not be included.

54. If the notes are not included, will it have a big impact on traffic?

The impact is relatively large. Not being included means that the platform does not recognize it, the recommended traffic will be restricted, and the search traffic will be 0.

55. Should I mark the location of my notes?

If you are looking for stores, travel, education and training, etc., it is best to mark the location, so that there will be a lot of local traffic recommendations. If it is beauty and other content that is not closely related to the city, it is okay not to mark it.

56. Can I buy likes with money?

In fact, the idea of ​​"human intervention" makes sense. Most popular products are not formed naturally. After the notes are released, certain manpower will be used to promote them in order to obtain traffic recommendations from the platform.

However, the channels that ordinary people can find and the likes that we buy with money are usually "likes in seconds", with short user stay time and low interaction rate. It is easy to be judged as "cheating" by the platform, which is not only ineffective, but also causes the work to be "restricted".

A more desirable approach is to find at least 10 people to like, comment, and collect a note after it is published, so as to increase the basic data of the note and obtain more traffic.

57. How is the interaction rate calculated?

Interaction rate = (Likes + Favorites + Comments) / Number of views

When the interaction rate is less than 3%, it indicates that the possibility of the note becoming a hit is very low, and it is necessary to re-examine the fit between the title and content, and check whether the content is substantial and valuable to users.

58. What kind of notes are good quality notes?

Click-through rate ≥ 11%: Increase reading/playing volume by optimizing title + cover

Interaction rate ≥ 3%: Improve note likes, collections and comments by optimizing the text + existing interactions

Conversion rate: Improve the conversion rate of adding fans by optimizing the main content + account homepage

59. How to improve the interaction of note comments?

1) Ask questions at the end of the note. The secret is to let users answer multiple-choice questions, such as: Which of these three clothes do you think is the best looking?

2) Treat "argumentative people" kindly and resolve controversial comments with humor;

3) Intentionally leave suspense, such as not mentioning the brand name, purchase method, price, etc., so that users want to know and increase comment interaction.

60. How to check sensitive words on Xiaohongshu?

Use Zero Gram Query.

61. Why do many people like to add emoticons in the text of Xiaohongshu?

Because of Xiaohongshu's user portrait: female users account for more than 87%, users under the age of 35 account for more than 80%, and users mainly come from first- and second-tier cities.

Women are more sensitive to emoticons, and adding emoticons can enhance the reading experience of female users, so emoticons can be used appropriately in the text.

62. How to make users want to share?

Based on your notes, ask yourself the following questions:

1) Does my content provide readers with something to talk about?

2) Can my content help readers express their thoughts and say what they want to say in their hearts? After sharing, can it express the thoughts that have been weighing on their minds?

3) Can my content help readers shape and strengthen the social image they want after sharing it?

4) Can my content be shared by readers to help their friends, family, and colleagues, thus completing altruistic actions?

5) After sharing my content, can it make the reader look more prestigious, more stylish, and richer... and allow him to participate in the social competition?

63. How to choose a track?

Nowadays, any single track is in a highly saturated state, and a combination of tracks is needed, such as: pets + comedy + food. This can reduce competition and give people a bright feeling.

64. When should notes be sent?

I have tried posting at 1am, 3am, 4am, 7am, 1pm, 3pm, 5pm, 9pm, 11pm, and almost every other time. I think the flow of notes has nothing to do with the time of posting. Good content should have flow no matter when it is posted, otherwise the algorithm of the platform is too backward.

65. Can I have 2 accounts at the same time?

Yes, in fact, many bloggers run 3-5 accounts at the same time. When you only run one account, it is easy to have data anxiety. You will be complacent when there are many likes, and sigh when there are few likes.

66. What should I do if I can’t update daily?

Daily updates can help your account get started, but they are not necessary. There are many ways to make up for it.

We all know that the platform is pursuing growth, such as the increase in user stay time, the increase in the number of users, the increase in daily and monthly active users, the increase in revenue, etc. If you can provide these growth values ​​for the platform, the platform will give you preferential incentives.

Then think about how to increase the length of time users stay. For example, guiding users to leave comments and reply to comments will increase their length of stay; increasing the density of useful content in notes to increase the length of time users spend reading; changing to posting videos, etc.

67. Does posting frequency have an impact on traffic?

It has an impact. For example, in a company, if you say you love to eat lettuce 10 times a day and say it once every 10 days, your colleagues will have a different impression of you. The more you post, the easier it is for the system to label you. The key is to position yourself accurately and to have valuable content.

68. How to verify whether the content direction is correct? For example, after publishing more than 10 data, there is still no improvement.

Examine the value of the content: what can it help others gain or avoid losing, whether it has emotional value or practical value, whether the information density of the content of the note is sufficient, etc.

Then don't be too anxious about the data. What is more important than fans is to find patterns. Accounts and notes are consumables. If the data is not good, just replace them. What is valuable is the common elements in 100 successful notes and the experience gained from them.

69. The current account data is not good. Do I need to register a new account and start over?

In fact, there is not much difference between the new account and the old account. The advantages of the old account are certain, such as likes data, historical behavior data, etc. The disadvantage may be that it has not been labeled with a vertical category by the system.

As long as you are not warned of violations by the platform, you generally do not need to open a new account. The next operation direction can be repeated from the historical notes, and you can operate patiently.

It is important to examine whether the positioning is valuable to users and whether it can help users gain something or avoid losing something.

If you open a new account, there is a small reminder: do not modify the Xiaohongshu ID number first. It can only be changed once in a lifetime. It will be very troublesome if the positioning changes in the future and it does not match the Xiaohongshu account. Also, if you want to sell the account, you must not certify a personal professional account. Once certified, it cannot be cancelled and cannot be sold.

70. If you find that you are unable to produce content continuously, is it because you are heading in the wrong direction?

It’s not necessarily that the direction is wrong, it may be that the direction is too big.

For example, teaching people photography is a general direction, and it seems that it can produce a lot of content, but it is not easy to think of the specific content of the next article.

But if it is broken down into teaching people how to photograph food, the subject matter will become very focused and endless.

The content can be how to shoot breakfast/lunch/afternoon tea/dinner/midnight snack (time dimension), how to shoot a visit to a snack bar/restaurant/hotel (venue dimension), as well as food type dimension, lighting dimension, shooting equipment dimension, etc.

The point of focus must be small enough to pay attention to more.

71. What does non-filing notes mean?

Sometimes merchants will send us private messages to cooperate with us, asking us to publish advertising notes for their products, and then pay us through WeChat. This kind of advertising that does not go through the Xiaohongshu Dandelion platform is a non-registered note. Without going through the Xiaohongshu platform, the platform cannot extract commissions, merchants can reduce expenses, and we can get more rewards. However, it damages the interests of the platform, so the platform will definitely crack down on it through methods such as limiting traffic and banning.

72. Is it true that non-reporting notes cannot be sent?

Not necessarily. As long as the advertising content is implanted softly enough so that people can’t see it, there won’t be a problem.

73. What is KOC?

Amateurs (non-big V, KOL) are divided into high-quality KOC and ordinary KOC according to the number of fans and the quality of pictures and texts.

High-quality KOC: The number of fans is generally between 1,000 and 20,000, with an average of 100+ interactions and certain content creation capabilities, which is equivalent to a KOL with a low number of fans;

Ordinary KOC: The number of fans is generally between 300 and 10,000. There are no special requirements for data. They mainly send pictures and texts directly or write texts based on pictures, and their content creation ability is poor.

Generally, those who distribute orders in WeChat Moments or in groups are recruiting KOCs.

74. Is it easy for Xiaohongshu to do business now that it is a new entrant?

I think it depends on the purpose, whether it is to increase followers or to monetize.

Increasing followers can bring you a certain influence and shape your image among colleagues and friends. It is not particularly difficult and there are great opportunities.

In the past, people pursued high fan base in order to get advertising. Now businesses have discovered that the return on advertising fees is not as good as hiring anchors to sell goods, so now it is not easy to get advertising even if there are a lot of fans.

Monetization does not require a large number of fans. Now, the pursuit of "low fans, high monetization" has a certain threshold. You must dare to live broadcast, or have your own offline products. If so, Xiaohongshu has a lower threshold and higher returns than Video Account and Douyin.

75. Xiaohongshu has approached me and wanted to advertise for free (for a product owned by a large company). Should I accept this offer?

Because cooperation is mutually beneficial, what the partner wants is publicity and exposure, so what do you want?

Another point to note: If Xiaohongshu ads are not on the Dandelion platform, you must try to avoid advertising suspicion. Because if you don’t use the official platform, the official cannot collect commissions, and if you infringe on their interests, you will be hit, and you may be warned and restricted, and it will be difficult to recover for several months.

You need to think clearly about what you want and whether you can hedge the risks. If you don’t know, it’s best not to accept it.

76. What are the monetization methods of Xiaohongshu?

The ways I can think of:

1) Selling accounts (I have written an article before, 100-150 yuan/1,000 fans, and it is easier to sell accounts with more than 8,000 fans)

2) Accept advertising to realize cash (advertising is hard to come by now, and brands have found that live streaming has a higher return on investment, so they have reduced their advertising budgets)

3) I have also come across a form of advertising where the brand bids me to replace some of the content in the hot-selling notes with product advertising copy/pictures

4) Live streaming

5) Notes to promote products (notes with product links)

6) You can open a store if you have a source of goods

7) Direct traffic to private domain products (such as consulting services, paid knowledge courses)

Generally, small accounts are used to attract traffic, such as first guiding people into the group, and then using small accounts to show their WeChat accounts in various ways, hahaha

Or you can put up a 1 yuan product to attract traffic, and when the other party places an order, you can get the other party's mobile phone number and try to add him~~

77. Does Xiaohongshu really need a large number of fans to monetize?

Xiaohongshu's traditional monetization model is to increase followers through popular notes, and then monetize by accepting advertisements by increasing the price. But now the market environment has changed. Xiaohongshu strongly supports live broadcasting. Brands have found that their business conversion rate is better than advertising through corporate accounts, so they have reduced their advertising budgets. As a result, many big bloggers, even if they have tens of thousands or hundreds of thousands of followers, are not as likely to receive advertisements as before.

The current monetization model should be to attract accurate fans through notes, and then achieve product transactions through live broadcasts. Even if there are only 50 fans, if 5 transactions can be made, the income is good.

78. Which business advertising categories on Xiaohongshu are easier to accept?

1) Parenting (suitable for new mothers who love sharing and have plenty of time)

2) Home (suitable for those who are renovating new houses, renovating old houses, or have large houses)

3) Digital (suitable for players who like to study digital devices such as mobile phones and computers)

4) Beauty makeup (suitable for those who don’t mind exposing their lives, love shopping, are good-looking and have unique characteristics)

79. What kind of track will not make money in 2024?

1) Any track that only wants to monetize through advertising

Because brands' advertising budget expenditures have been reduced, the cost for brands to sell goods through live streaming is much higher and more clear than the benefits of advertising, so brands will be more inclined to sell goods through live streaming.

2) Film and TV number, editing number, material number, resource number

3) Directly promote the product without providing practical or emotional value

4) Use Xiaohongshu as a Moments post

80. What is Xiaohongshu’s official and compliant way of attracting traffic?

Use potato shops to attract customers.

How to do it:

1) List [low-priced products], which can be 1 yuan or 0.1 yuan

2) Guide the user to place an order. After placing the order, you can see his phone number in the backend of the potato shop.

3) Copy the mobile phone number and add his WeChat directly

4) What if the phone number is not WeChat: send him a text message with your WeChat ID and ask him to add you

Note: Try to get users to add you.

Because WeChat can only actively add 20 people per day, and the passive addition capacity is 200. If you add people frequently, WeChat will easily be marked as risky.

81. If you want to divert traffic to private domains for monetization, what preparations should you make?

When Xiaohongshu publishes a popular note, if traffic is set up, a lot of people will suddenly add it on WeChat, which may trigger WeChat's risk control and result in no one being able to be added on the same day. This is a pity and users are lost in vain.

The public account does not limit the number of followers, and can be followed by thousands or even tens of thousands of people a day, so there will be no risk. Therefore, you can use the public account to undertake it first.

The official account must set up contact information so that users can find you, such as:

1) Set up an automatic reply after following to guide users to add WeChat

2) Set up a "Contact" entry in the official account menu bar

82. How to leave a hook for drainage?

The first step in attracting traffic is to identify the needs of target users, what they want, and then give it to them for free. There are four main forms:

1) Free electronic materials

2) Free problem diagnosis (the benefit is that after pointing out the user's problem, you can provide your own paid solution)

3) Join xxx communication group/check-in group

4) Arouse users’ desire to contact you, such as revealing that you have a lot of resources and letting users actively connect with you

83. How to divert traffic from Xiaohongshu to WeChat?

Method 1: Write your secondary account directly in your profile. The pinned note of your secondary account will show you how to add WeChat.

Method 2: Drain traffic through Xiaohongshu fan group chat (currently the most recommended and relatively safe)

Use a big account to start a group chat, because it will be displayed on the big Xiaohongshu homepage introduction, guiding users to join the group chat and giving them a reason to join the group chat, such as: the information is in the group chat below. In the group, you can let the small account directly send the WeChat account to divert traffic to the private domain.

Method 3: Guide people to check the favorites (such as writing guiding words like "check the favorites for information") and collect the drainage notes of the small account.

Method 4: Guide users to view the Xiaohongshu account (e.g. write: View the Xiaohongshu account for information)

Method 5: Use enterprise accounts to attract traffic

The enterprise account is to pay a certification fee of 600 yuan to the platform. Relatively speaking, it is safer to send a WeChat account in private chat. One business license can be used to certify 3 enterprise accounts. An individual can apply for many business licenses, and can use the matrix to create accounts later.

Method 6: Open a shop on Xiaohongshu to attract traffic

You can get the customer's mobile phone number based on the customer's order, and then add the customer to the private domain directly~ Finally, I have summarized 10 suggestions for you to do Xiaohongshu:

1. Accurate positioning and in-depth content development

– Clearly define your account positioning and focus on specific areas, such as fashion, beauty, travel, food, fitness, etc., to create a professional image.

– Continuously produce high-quality, in-depth and unique content, avoid generalities, and attract targeted audiences.

2. Focus on visual presentation

– Take clear, beautiful, and attractive pictures or create exciting videos, paying attention to composition, color matching, and use of light.

– Use photo editing and editing tools to enhance the visual quality of your content.

3. Keep track of hot topics and trends

– Pay attention to hot topics and trends on the platform, and promptly incorporate relevant elements into your own content creation.

– Participate in discussions and creations on hot topics to increase exposure.

4. Optimize copywriting

– The copy is concise and clear, the language is vivid and interesting, and it is full of emotion and personality.

– Use appropriate titles and keywords to improve search rankings.

5. Build interaction and community relationships

– Actively respond to fans’ comments and private messages to enhance interaction and stickiness with fans.

– Participate in Xiaohongshu’s groups and community activities to collaborate and communicate with other creators.

6. Use tags and topics appropriately

– Choose popular and relevant hashtags to increase the visibility of your content.

– Be good at using the topic function to guide more users to participate in the discussion.

7. Understand the platform rules and algorithms

– Follow Xiaohongshu’s community guidelines and avoid any violations.

– Research the platform’s recommendation algorithm and optimize content publishing time and frequency.

8. Innovation and differentiation

– Try new content formats and creative techniques to differentiate yourself from other creators.

– Demonstrate unique personal style and perspective to establish brand image.

9. Data analysis and optimization

– Pay attention to account data, such as follower growth, reading volume, number of likes, etc., and analyze user behavior and preferences.

– Adjust content strategy and operational direction based on data feedback.

10. Long-term persistence and patience

– Xiaohongshu’s success requires time accumulation, maintaining a passion for continuous updating and creation, and constantly improving one’s own abilities.