How to create a link on Pinduoduo

Revealing the link-building skills of Pinduoduo's e-commerce operations, solving the problems of product listing and sales increase, suitable for e-commerce operators and online sellers to read.

In the past two days, I have received questions from some e-commerce partners, including questions about driving, price adjustment, product selection, etc., but the most asked question is: how to build links. Building links is indeed the innate job responsibility of e-commerce operations. What is the daily work of e-commerce operations? The first one must be building links. Building links is not the purpose, the purpose is to get orders .

Posting links is a prerequisite for placing orders. As far as I know, everyone’s pace of posting links is completely different. Some people post dozens of links a day and search all over the world for distribution software.

Some companies only push one link a month, and every day they upload and remove links. Why do they remove links? Because links with bad data should be removed in time, and leaving links that can be sold dynamically is also an idea.

The process of increasing the number of orders from a few links is called link building. The thing that we e-commerce operators can wake up with laughter in our dreams is that every link on the website can take off and succeed .

The reality is that even the top e-commerce operators in the industry cannot guarantee that every link on the website will be established. The only difference is that their success rate in establishing links is higher than that of ordinary e-commerce operators. So, how do you establish the legendary links?

1. Violent pull-up method

Let's talk about the first method of linking: the violent pull-up method. This method of linking can be said to be like a storm. As you know, Pinduoduo's through train has a rapid promotion function. My advice to everyone is not to turn on this function. But if you use the violent pull-up method to link, this function is quite useful . When I promote new products, there are not many competing products on the market. I know whoever starts the volume first will win the traffic. Then I will never leave the opportunity to competing products. For such products, I use the violent pull-up method.

For example, a product with a cost of 60 yuan is sold for 99 yuan, with a profit of 39 yuan. I first bid 25 yuan for standard promotion on the through train, and turned on the ultra-fast promotion, and tried to complete the first stage in two days. After the run, I did not increase the bid, and directly ran the whole site promotion at 25 yuan, and also turned on the ultra-fast promotion, and continued to run the first stage in two days. So in four days, 40 orders were made, and the GMV was 4,000 yuan. At this time, my pit property weight should be relatively high, and the whole site entered the second stage and adjusted the bid to 39 yuan. I ran it at a slight loss to see if I could get an order.

If my weight is high enough at this time and the competitor is not my opponent at all, then I can still take off with a bid of 39 yuan . When the link is stable with more than 20 orders per day, the link is considered successful. There are only two ways to go, either continue to increase the order volume or drag the price to make a profit. As for which way to choose, it depends on your needs.

2. Obscene test method

Let's take a look at the second way to build links. This method is a safe way to build links. It doesn't cost much and you won't lose money. I usually use this method to build links violently. After the store's revenue is stable, I start using this method. It's a slow way to build links. Don't rush. If you get a link with awesome data, you can also adjust the strategy to focus on this link.

The dirty test method is to build links without losing money on the through train, and the requirement is to constantly update and test links. It is ideal to update 5 links a day. If there are more, everyone will be too busy. If there are fewer, the number of test links will not be enough.

Let me tell you how I do it. I post 5 links every day, and then I do the basic work (comments and sales) and publish reviews in 4 days. After publishing the reviews, I don’t even look at the input-output ratio table, and I directly promote the entire site according to the unified bid. For example, a product that costs 60 yuan is sold for 99 yuan.

The bid for the whole site promotion is 15 yuan, and the rapid promotion is not enabled. This is different from the violent pull-up method. You know, my profit is 39 yuan, and the bid is 15 yuan. I have reserved so much profit and can make orders. What else can it be but a god-like good link?

What I want is to find out the links that can be created with a low bid. Believe me, I can find out such links. Once I find such links, I will gradually increase the bid for the through train, usually to around 20 yuan. For such links, as long as there are orders, it is a net profit . I don’t care about the number of orders, I only care whether there are orders and how many such links there are. For those who bid 15 yuan and have no exposure plan, I will instantly increase the price to 20 yuan and give it a chance to run for a day. If the exposure does not change after running for a day at 20 yuan, you can draw a conclusion: this link is terrible.

For very bad links, we will either stop or remove them . For good links, we will treat them like treasures. Such links will definitely make money. As for how much money you make, it depends on your operation and needs. Once such a link is detected, it also means that we have successfully established the link.

3. Activity Support Method

Let's talk about the third way to build links. We need to know that 30% of the traffic on the platform is activity traffic, and part of the activity traffic is free. Activities are amplifiers. If you want to build links quickly, you can use activities to help.

How to help through activities? The basics of posting links are the same, so I won’t go into details. After the review is released, in addition to driving, there is another point to apply for the million-dollar hot sale event. This activity has no threshold, and links with zero day sales can sign up. The effect of driving and flash sales (million-dollar hot sales) to test the link will be faster, and you can know whether this link can be hit in as little as 1 day. For links that cannot be sold even after driving in the flash sale event, just remove them directly.

A good link is one that can reach more than 20 orders on the same day without losing money. For such a link, continue to sign up for the second step of the million-dollar hot-selling product, wait for a wave of sales, and wait for 5 reviews. Once 5 reviews are out, go to the brand flash sale. The original link cycle of two months can be compressed to 2 weeks through the event. If your product is a hot-selling product with great cost advantages, it is not a dream to link to 1,000 orders per day in 7 days.

There are two thresholds for reporting activities: whether you are a manufacturer and whether you can prevent price comparison . For million-dollar hot items and brand flash sales, no matter which flash sales activity, if you discount the normal selling price, you will definitely lose money. Therefore, you must prevent price comparison, sell at a high price on a daily basis, and report a low price during the event, so that you can still make a profit.

When using the activity-assisted method, you need to plan ahead before posting the link, so that you know which tools to use when planning your price.

4. Final

Pinduoduo is much simpler to link than other platforms. It is said that as long as the price is low, it is 100% possible to link. This is true. If the price of your product is not competitive, you can choose the first two methods, both fast and slow .

As for which method to choose in the end, it depends on your knowledge and product attributes. Different products require different methods. The same is true for linking. Each link has its most suitable linking method. If you choose the right linking method, everything will go smoothly. If you choose the wrong one, you will find that this link will not produce any orders.

Author: Tiger Talks about Operations; Source Public Account: Tiger Talks about Operations (ID: 227260)