Is it easy to do business on eBay in Australia? What are the advantages?

Now the cross-border e-commerce platform is developing very well. Since everyone chooses to do cross-border e-commerce platform, in addition to choosing the platform, they also need to choose related sites. The eBay platform is also developing very well. Is it easy to do business on eBay in Australia?

1. Is it easy to do business on eBay in Australia?

Is it easy to do business in eBay Australia? We can analyze it from the following two points:

1. Mainstream groups

The consumption habits of the mainstream Anglo-Saxons and the Spanish, Italians and other white Europeans in southern Europe are very different.

Because they are the elites of mainstream European and American society, they have received good education since childhood and belong to a high social class, so they are engaged in the best jobs in Europe and the United States such as finance, law, medicine, education, and large energy and technology companies.

The Anglo-Saxons in Australia are no exception. They lead a relaxed and comfortable life, have devout religious beliefs, and have a sense of responsibility towards their families.

2. eBay’s Market Position

Of the five most visited e-commerce platforms in Australia, eBay Australia and Amazon dominate international and domestic offers on four of them.

eBay Australia is the most used retail site in Australia, with 194.9 million customers, while the global site attracts 36.6 million customers.

From this perspective, there are consumer groups and market positions. As long as eBay merchants know how to operate, it is still easy to do business!

2. How does eBay operate?

1. Auction listing skills

A quick way for a new eBay account to place orders is through auctions. You can consider listing several auctions every day, and choose low-priced or unsold products for the purpose of attracting traffic. So the starting price should be as low as possible, and the time should be 5 or 7 days to get longer exposure. In addition, you can do related sales in the auction listing to attract more traffic.

2. eBay promotional activities set up to attract traffic

There are five main types of product promotion settings on the eBay platform, namely, order expansion, preferential channels, freight discounts, price reduction activities and bundled sales. Platform sellers can set product activities according to different levels of promotion methods.

3. Set reasonable prices

Pricing is tough, if the price is too high, no one will want to buy the product. Price it too low and sell it at a loss and you may be out of business. The trick to pricing is to know your competition, search for similar products on eBay and see where their prices are going. Which items get the most offers? Which items get the highest offers? Use the "Completed Listings" on eBay to determine your product's selling price range. Once you have a general sense of how your product sells on eBay, you can execute. Now, while there is no "best" starting price, there are many good options. Based on your research and the product and depending on it, sometimes set the average selling price as the starting price, and then list a "buy it now price" that will make you more profitable.

eBay Australia has a good consumer market. Merchants can open stores based on market demand. During the operation process, they should locate the store well, actively optimize products and drive traffic to the products. Only in this way can the stores opened on eBay be successful.

Recommended reading:

How to pay with Apple Pay on eBay? What products are applicable to Apple Pay?

Where can I see eBay data? How can I see traffic?

How to operate eBay in one month? What should a novice operator do?