When will Xiaohongshu release the best traffic and become popular easily?

A complete analysis of Xiaohongshu note publishing strategies, revealing the truth about the relationship between publishing time and traffic, helping content creators optimize operations. Recommended for Xiaohongshu operators and content marketers.

Many people who run Xiaohongshu will ask a question, that is, when is the best time to post Xiaohongshu notes to get the most traffic, and when is it easy to post to become popular? Today, we will give you a systematic analysis and answer to help you better operate Xiaohongshu.

1. Is there a big relationship between note traffic and publishing time?

Every time a friend asks me when to publish a note, I will ask him in return whether the note traffic is closely related to the publishing time. Some people think that it is good to publish Xiaohongshu notes at a certain time, but not at other times. Some friends said they don’t know. Let’s analyze it below.

First, from the perspective of the platform, if creators publish notes at a certain time to obtain explosive traffic, then at a certain time, the platform's submissions will surge, but there will be a problem. What if there are not so many online users at this time? This will result in a situation where there are too many wolves and too little meat, breaking the imbalance between supply and demand, so the platform does not like this situation.

Secondly, all UGC platforms are now pursuing strong personalization, and Xiaohongshu is no exception. For example, if a user follows two bloggers, A and B, even if the two bloggers post notes at the same time, the order in which the two notes are displayed is different. For example, the two notes in the figure below, on the Xiaohongshu follow page, the note posted yesterday is ranked first, and the note posted 1 hour ago is still ranked at the back.

If we talk about the sorted traffic, the traffic of notes is not closely related to the time of posting. Finally, the platform's system push (message pop-up) mechanism has also changed. In the past, it may have been pushed once every day in the morning, noon and evening according to the user's preferences, but now it has been upgraded.

On the one hand, the time and frequency of push notifications have changed. Now the platform will analyze the user's interactive behavior and then push personalized notifications. On the other hand, push notifications are more personalized. In addition to favorite content, there is also behavioral content. For example, if you often read a blogger, even if you don't follow him, the system may pop up a window for you.

To sum up, we can know that the factors that determine whether a note is pushed on the platform are still the note content and user behavior, and have little to do with the time the note is published.

2. Xiaohongshu note traffic is also related to the release time

Above we analyzed that the traffic of Xiaohongshu notes has little to do with its publishing time, but it is not completely unrelated. Let’s talk about several related aspects.

1. Hot Content

Hot content is favored by all UGC platforms because it can bring a lot of daily activity. Once a hot topic appears, the platform with related content will have a great chance to obtain the first wave of recommended traffic, and search traffic will also surge. Therefore, the release time of hot content is very important. Those who release it first may have the opportunity to get the first taste of it, while those who release it too late may not even get to enjoy the benefits.

2. Fans active time

If you have done refined operation of the Xiaohongshu account, the fans have high stickiness and you know the fans' active time, then you can post notes before the fans' active time, so that fans can see your notes on the homepage recommendation page as soon as they open Xiaohongshu. With the interaction of fans, you can promote the recommendation of notes, thereby achieving the effect of quickly acquiring traffic.

3. Release notes at fixed time

If you post notes at a fixed time for a long time and the traffic is relatively stable, it is recommended to continue to do so, which will help your fans develop habits.

The above is an analysis of when to publish notes on Xiaohongshu to increase traffic. However, to obtain more Xiaohongshu recommended traffic, you still have to rely on content quality and refined operational methods. For skills and experience in this regard, you can refer to the content shared by Watangren before.

Author: Tangge; Source public account: Digging Tangren (ID: 1090512)