Learn to be a "stall owner" on Xiaohongshu, and your ideas for monetization will open up immediately

Xiaohongshu has multiple monetization methods, advertising is not the only one, and there are many monetization methods. How to build a business universe? Let's take a look at how this article does it.

Today, when you browse Xiaohongshu and open individual Xiaohongshu accounts, do you feel like you are "shopping around"? You will spend more time on a note or homepage of a stall whose owner is the most interesting and can shout out, or whose products are the most novel and to your liking.

Why "setting up a stall"? Because "setting up a stall" is the closest to money, and it is not shameful to cash in. Xiaohongshu bloggers with the "setting up a stall" mentality dare to show off, dare to sell, and dare to publicly show their best things... These are the basic qualities of bloggers who can cash in on Xiaohongshu.

Here you can see some mind-blowing monetization methods. The key is that it is like a key that can inspire your monetization ideas as a Xiaohongshu. Learn how to generate traffic on Xiaohongshu, and know how to generate income on Xiaohongshu, and build your own business universe. Any platform, including Xiaohongshu, is just your marketing department, and ultimately serves your GMV. Remember this.

1. Several ways to monetize Xiaohongshu

In 2024, you would not still think that Xiaohongshu only has one way to monetize, right? Today, I will share with you several ways to monetize Xiaohongshu, opening the door to your path to making money on the Internet.

1. Advertise and monetize

(1) General

First of all, we can monetize through product reviews and experience sharing.

For example, my account, I will apply for Xinya on Xiaohongshu. I am diligent and apply for five each time, almost no waste. Some of Xinya directly give you money, and some exchange products. I will receive such advertisements on my account.

This monetization method is relatively conventional, but also very effective. In this way, you can not only earn income, but also get free product experience, which is very beneficial for personal bloggers.

(2) Xiaohongshu merchant project

In addition to regular product reviews and experience sharing, there is also the Xiaohongshu business order project. You may not have heard of this project, but you must have seen such an account.

2. E-commerce monetization

Next, I would like to explore in depth the strategy of Xiaohongshu’s e-commerce monetization. Opening a store is one of the important ways for Xiaohongshu to monetize, which allows you to sell products or services directly to users on the platform. And Xiaohongshu’s current major buyer business focuses on product selection.

(1) Store monetization

First, it is important to determine your store's positioning and the types of products you sell. You can get inspiration by studying other successful stores.

(2) Renting out items or yourself

For example, you can observe which products are popular on Pinduoduo or Taobao, and then combine your own resources and advantages to decide what to sell in your store.

If you have specific skills or resources, such as photography, you can provide camera rental or professional photography services through your store. Especially during the peak tourist season, such services may be very popular. (As shown below)

Companion service or guide

In addition, you can also make and sell travel guides. Take myself as an example. I am from Lanzhou, Gansu. Our peak tourist season is usually from June to September every year. I can make a Northwest travel guide, such as in the form of PPT or PDF, and sell it at a price of 9.9 yuan. Such a guide can not only provide practical information for travelers, but also bring you extra income.

Selling travel guides: routes suitable for self-driving tours, Northwest travel, Sichuan-Tibet line, etc.

Sell ​​skills or tutorials

If you have handicraft skills, you can make handicrafts and sell them. I myself have sold handmade clay parking signs on Xiaohongshu. In addition, if you are good at painting, you can provide customized avatar drawing services, or use AI technology to convert baby photos into cartoon images. These are services with great market demand. Tutorials like Sam's packaging can help many people get started.

Another interesting way to monetize is through the MBTI personality test. You can create a personal growth guide for a specific personality type, such as the ISTG type, and then sell it for 19.9 yuan. Such a guide can not only help users better understand themselves, but also provide corresponding consulting services, thereby achieving deeper monetization.

In terms of pricing, I recommend avoiding too low prices, such as 9.9 yuan or 19.9 yuan, to ensure that your efforts are reasonably rewarded. At the same time, be careful not to use too low prices to attract traffic, as this may lead to low conversion rates and subsequent monetization work will become very difficult.

(3) Selling other people’s knowledge

There is a lot of information in today's society. The information gap appears because there is too much information and it is impossible to filter out high-quality information for absorption. So you can sell other people's knowledge. Your role is to organize high-quality articles: solve user difficulties: filter information. Products: reference answers, reading recipes. Help everyone filter out high-quality information for reading and solve user difficulties.

(4) Sell your knowledge

Your own experience summary can also be sold as knowledge, such as: self-media experience, decoration experience, car buying experience, and other industry experience can be used for sale.

The biggest role of the Internet is to make you shine. For example, this blogger sells his decoration experience to help others avoid pitfalls.

A decoration blogger organizes and sells information on how to decorate. Sold: 8865, equivalent to profit: 150,000

(5) Selling emotional companionship

You may have seen many such mindfulness check-in accounts, and wonder how to monetize them. In fact, there are many ways to monetize such accounts, and the accounts are made with AI. The method is also very simple. CHATGPT generates text, and CANVA generates pictures, which can be generated in batches. I will send you the tutorial later if you are interested.

Mindfulness Check-in Account: 17,000 followers, 97 works

Monetization: sharing of check-ins in companion groups, sharing of wallpapers, mouse pads, stickers and other peripheral products, as well as direct advertising.

Finally, everyone should understand that monetization cannot be achieved overnight, but as long as you persist and continuously optimize your products and services, you will eventually find a monetization path that suits you.

2. Next, I want to share another way to make money: selling products!

1. Video promotion

(1) About video promotion

Now, let’s dive into how to monetize through video sales on Xiaohongshu. Video sales is an instant interactive e-commerce model that allows creators to showcase and sell products directly to their audience through short videos, and this model is particularly effective on Xiaohongshu.

(2) Product selection strategy

First of all, product selection is the key to the success of video marketing. You need to choose products based on seasonality and market trends. For example, in the summer, you can promote sunscreen products, mosquito repellent, ice sleeves or yoga equipment. This information can be obtained through Xiaohongshu's product square, Douyin's selected alliance or other e-commerce platforms. You need to pay close attention to market trends to understand which products are becoming hot products and which ones can resonate with target users.

Account: Huanxifangm, posted 37 notes, 153 followers.

The sales of mosquito repellent cream exceeded 10,000. This shows that even if you don’t have many fans, you can still sell products if you choose the right products. So everyone who promotes products must pay attention to product selection.

(3) Content production

• When creating video content, there are a few key points to keep in mind:
• Highlight selling points: The content must directly highlight the selling points of the product and explain how it meets the needs of users.
• Video quality: Ensure that the video has high image quality and clear presentation. Even for simple shots, the picture should be clean and tidy.
• Copywriting: The copy needs to be persuasive and able to directly hit the user's pain points, while incorporating emotional elements to enhance the user's desire to buy.

(4) Learning objects

I suggest that novices can learn from some successful accounts that sell goods.

Take "McDull's Life Treasures" as an example. The images and copywriting of this account are very worth learning. I will also analyze it for you later. This account publishes a large number of product introduction videos. Although the number of likes for each video may not be large, the overall sales effect is very significant. Their content focuses on product introduction, is concise and clear, and directly solves the user's pain points.

2. Livestreaming

Single product live broadcast and multi-product live broadcast, when your video starts to gain attention, such as a small hit, you should immediately use this popularity to live broadcast and sell goods. Live broadcast and selling goods can interact with the audience more directly, answer their questions, show the use effect of the product, and promote sales.

Continuous Optimization:
Carrying goods is a process that requires constant experimentation, learning, and optimization. You need to adjust your content strategy based on the results of data analysis, such as changing the shooting angle, adjusting the display method, or optimizing your copy.

I want to emphasize that although selling products may seem simple, it actually requires creators to have market insight, content creation ability, and marketing strategy. As long as you are willing to invest time and energy, continue to learn and adapt to market changes, you will be able to open up a successful path to monetization through selling products through videos on Xiaohongshu. Remember, every successful selling video is a solid cornerstone on your road to e-commerce success.

3. Xiaohongshu’s rapid increase in followers

Next, I want to explore in depth how to quickly increase followers on Xiaohongshu. The key to quickly increasing followers lies in two core elements: discovering and utilizing the strategy of popular accounts, and creating and sharing popular content.

1. Rapid increase in followers

Strategies for hot-selling accounts:

Hot accounts are those accounts whose number of followers increases dramatically in a short period of time. The reason why these accounts can quickly increase their followers is usually because they have found a content style or presentation method that matches the current popular trends. What you need to do is to continue to pay attention to these accounts and analyze why their content can attract followers. At the same time, you should also pay attention to hot topics and trends on the platform, which may be the key factors to help you quickly increase your followers.

Creation of hot content:

Once you find the popular accounts and content, you can try to emulate their success, but at the same time add your own unique elements to differentiate yourself. This way, you can not only learn from the success of others, but also establish your own characteristics and style on the platform.

The importance of differentiation strategy

On a platform like Xiaohongshu where there are so many content creators, differentiation is your key strategy to gain attention and quickly increase your followers. When your content can stand out from many similar works, you are more likely to attract the attention of fans and brands.

How to achieve content differentiation:

• Innovate your presentation: If you see a certain content format becoming popular, such as a video of people writing on a whiteboard, you can add your own twist to it, such as using animation, different font styles, or adding a personalized touch.
• Cross-domain reference: Find inspiration from other industries or content areas. For example, if you are selling cars, you can refer to the matching skills of fashion bloggers, combine cars with fashion elements, and create unique content.
• Emotional connection: Use emotional factors to connect with the audience. For example, attract the audience through storytelling, humor or emotional resonance, so that your content is not only the transmission of information, but also the communication of emotions.
• Expertise: If you have specific expertise or skills, you can create content around that expertise. Such content tends to be more in-depth and appeals to a specific audience.
• Interactivity: Increase the interactivity of your content, such as asking questions, voting, or challenging, to encourage fans to participate and interact, which can increase fan engagement and loyalty.

The creation process of differentiated content:

Dismantle the account

Number of notes: 78 Current number of likes: 29,000 Current collections: 6778 Number of followers: 1520

• Content differentiation: Little wine frog + funny quotes
• Analyze the hot products: First, you need to analyze the current hot content and understand why they are successful. Pay attention to their titles, content structure, visual presentation, and interactive methods.
• Extract key elements: Extract key elements from popular content, which may be the core reasons why the audience likes it.
• Add your own personal touch: Based on these key elements, add your own personal touch. This can be your unique perspective, sense of humor, professional interpretation or creative expression.
• Test and optimize: After publishing content, observe the feedback from fans and the performance of the content. Make adjustments based on the data and feedback, and continuously optimize your differentiation strategy.
• Build a material library: In order to continuously create attractive content, it is essential to build your own material library. Whether it is a golden sentence, interesting data, or a unique point of view, you must record it in time. I recommend using tools such as Feishu and Fumo Notes, which can help you quickly record and retrieve your materials.

Dismantle the hot item, dismantling steps:

• Collect footage: Save videos you think are popular, whether through screenshots, screen recordings or notes, to ensure you can review and analyze them again and again.
• Frame-by-frame analysis: Analyze the video frame by frame, paying attention to how the image and copy work together in each second, and how they work together to attract the audience.
• Text extraction: Extract the text in the video, paying attention to its wording, tone and narrative structure.
• Imitation and innovation: Based on imitation, try to add your own innovative elements.

When you get a hit, you should develop a habit of adding it to your collection. After adding it to your collection, put it in the material library. I use Fumo Notes as a material library to record at any time, and use Qingdou to extract the text. If the hit is a video, and you want to copy it, import it into Jianying for disassembly 1:1.

This is my production method. How to break it down? I will import it into the editing software, and then cut it out every second. What is the picture in each second, what is the picture in this second, what is the picture in that second, and what are the matching texts and pictures. Only in this way can I break it down.

Another type is the popular topic that has always been popular, such as how terrible it is to have no concept of money. This topic has been popular since October last year. Look at his article "Boxue Ziyan", which is a picture-text presentation method. It has more than 5,000 likes.

Let’s look at the next one, this is the original video.

This topic comes from the account of Nan Tianmen. It has 1.08 million likes and was posted on October 23, 2023. He himself reposted the content. He posted it two or three times on his small account, and it was still the same content.

Then generally speaking, you can see that we can look at the topics across platforms.

For example, if you see a video on Douyin with over 500,000 or 1 million views, you can write down the copy, especially the one in the oral broadcast. In addition to his emotions, his personal expression must be expressed in the copy. Write down his copy.

Then you see this person is just a voiceover, the one just now is in the form of pictures and texts, someone copied it from Xiaohongshu. When this person was filmed, it was a voiceover account, you can film it from the side. He should be looking at the teleprompter, you can film it from the side, it won't be so obvious if you film it from the side.

So how do you start a number?

If you look for this kind of hot-selling products, they must be of the same category. For example, if you want to talk about psychology in oral broadcast, you should find ten articles related to psychology, right? You should present them with your differentiated presentation. You must select these articles in advance, write them well, and publish them every day. If there is positive feedback, publish them. If there is no positive feedback, revise them and publish them.

In terms of your differentiated presentation, or if your video’s expressiveness is not very good, you can slowly make changes, but you must do this first.

The third imitator made no changes at all and just spoke the content himself.

This person posted this on March 4th. If you are looking at this article today, you can also post it. Many people are posting it. Because for things like this, I think some of this knowledge may come from books. If you say it comes from books, there are also many things that come from our ancestors. If we trace the origin, who said this first? Another way is to use the words of celebrities.

The account that has been very popular recently is called Attack of Allen.

Allen in Attack of the Titans. He is just a quilt, with his head on top of it. Then he opens the book and says, "Today I read a very good book. This passage either enlightened me or made me feel deeply moved." They all start like this.

Afterwards, I read the words in the book directly, and it was super simple. When you create some accounts, especially if you have never done it before, you should not start with the idea of ​​making a perfect vlog. I don’t even know how to edit, but I just want to make that kind of vlog.

Don't do this. Before you even do anything, you've slapped yourself onto the beach and you won't be able to get up.

Because if you have never done it and you don't have the feedback on traffic, you simply can't stick to it. You can start with something simple, then slowly change your account, and then slowly. As long as you keep working hard on your account, one day your account will become what you want it to be.

Let's do it like this at the beginning, right? He doesn't have a personal IP, so you slowly build it up, and he will have a personal IP, right? You slowly appear on camera, although you didn't say it, can you say it like this, right? You can say that Musk said this and that, right?

Differentiation + hot-selling products mean that the number of followers of the account will increase very quickly.

Here, you should pay attention to one thing, that is, the topic selection. In addition to the topics that have been very popular, the ones that are popular recently, such as the recent May Day holiday, right? The May Day holiday topics for those who work, and you can take a look at this hot topic are all OK.

If you usually do this kind of Xiaohongshu to increase your followers, you need to have the ability to accumulate materials. I would like to share with you the importance of building a material library. On Xiaohongshu or other self-media platforms, if you want to continuously produce high-quality content, the establishment of a material library is indispensable.

First of all, you need to develop the habit of recording your inspirations at any time.

Whether you encounter interesting content while browsing Xiaohongshu, reading articles, watching videos, or sudden ideas in daily life, you should record them in time. These materials may become valuable resources for your content creation in the future.

How to create a material library:

Use note-taking software: I recommend using tools like Feishu and Fumo Notes, which can help you quickly record and retrieve your materials.

• Classification and organization: Organize your materials into different categories, such as famous quotes, story cases, data analysis, industry trends, etc.
• Tag system: Use the tag system to refine categories, such as "differentiated presentation", "emotional resonance", "trend analysis", etc., so that you can quickly find relevant content when needed.
• Review regularly: Review and update your library regularly, remove outdated content, and add new content.
• Specific operations:
  Record inspiration: When you see an interesting title or an inspiring text, copy and paste it into your note-taking software.
• Add tags: Add relevant tags to the recorded content, such as "Innovative Title", "Emotional Marketing", etc., to facilitate search and classification.
• Analyze the hot content: When you find a hot content, analyze its success factors, such as "resonant story", "unique visual presentation", etc., and record them in the material library.
• Arrangement and application: When creating content, use the resources in the library and combine your own creativity to produce new content.

Remember, building a material library is a long and continuous process, which requires you to accumulate and organize continuously. Once you build your own material library, you will find that content creation becomes more handy. So, from now on, develop a good habit of recording and let your material library become a strong backing for your creation.

Conventional fan increase:
Positioning – content output – title and cover optimization – fan operation – cooperative promotion – continuous creation

My path is to increase followers first. I don’t care about the positioning. I increase followers first. I am optimistic about the recent hot products. What is the direction of the recent hot products? I am optimistic. Then what is the topic of the recent hot products? I am optimistic. I increase followers first. After the increase, I will slowly move towards my positioning. That is, my account is now slowly moving towards positioning, and then you can determine the direction of your content.

So, first make a good account, and then slowly do the details step by step. Just like the popular saying before: make a lot of shit first, and then slowly modify it.

Many people are confused about positioning when they are creating accounts. Why are you confused about positioning because you are confused about monetization. Why are you confused about monetization? Because you don’t know what you are going to do to make money on the Internet. Why don’t you know? Because you have seen too little, you have seen too little, how do people make money on the Internet? How do people make money on Xiaohongshu? After you have seen more, you can just pick one and make money, right? If you can’t make big money, is it okay to make a little money by doing some side business?

Therefore, to run your own media, you must develop the habit and ability to collect materials.

Author: Ma Xiaopang, Public Account: Wild Operation Community (id: dugu9bubai)