After Taobao free orders, netizens catch up on cultural studies

This article uses the interesting case of Taobao's free-order event to show how netizens use various creativity and strategies to participate in this cyber carnival, not only to save money, but also to enjoy the fun of answering questions and cultural exchange. Read this article to understand the social phenomenon and cultural significance behind this event, I hope it will be helpful to you.

How can you save money when shopping online? Some say compare prices more often, others say use more coupons; others pat their chests and say that learning cultural knowledge is enough.

Recently, in order to guess the amount of money by looking at the picture and get the qualification of free Taobao orders, netizens have divided into three major factions. Among them, the "hard-working" faction believes in themselves, the "off-site help-seeking" faction uses their connections, and the "nonsense" faction is responsible for making jokes and interfering with correct thinking.

In addition to the intelligence test, netizens who want to win the qualification of free orders must also analyze the ideas of the questions; the timing of payment and the speed of delivery by the merchant have also become factors for the success of free orders.

After many netizens participated, Taobao's free benefits gradually became a cyber carnival: some people made up for their knowledge and culture, some used it to attract fans and traffic, and some started battles across the air.

However, netizens who answered the questions with different purposes also gained the most important thing in the process: happiness.

Recently, Taobao's "Guess the Amount from the Picture" activity has inspired many consumers who are keen on saving money to answer questions. In order to qualify for the free order, netizens are roughly divided into three groups according to the way they answer the questions:

The first group is the "hard-working group"

This group of netizens has the highest enthusiasm for knowledge and the most confident answering skills. In the battlefield of guessing the amount from pictures, they are the kings who dominate everything.

For example, in the special show of "The Legend of Zhen Huan", the prompt was "Your Majesty, you are pregnant", and the three pictures given were of Yongzheng with Shen Meizhuang, An Lingrong, and Zhen Huan respectively.

Therefore, the Jimei who have studied Zhenxue deeply, how many children did they give birth to? How many were Yongzheng's? How many survived? They started a wave of plot memories, completely ignoring whether there was a little green on Yongzheng's head?

On the other hand, in the Japanese anime special, involving the three works "EVA", "Dragon Ball" and "Detective Conan", friends who are eager to get the answers turned into security guards in the monitoring room, opened three screens at the same time, and watched the dramas frantically at three times the speed.

Not only that, when the famous postgraduate entrance examination teacher Tang Jiafeng appeared and gave out three math problems, many people instantly dreamed of returning to campus and felt the fear of being dominated by advanced mathematics.

However, some people got their adrenaline pumping. For example, a high school math teacher answered the question on the spot and said, "The first question is a freshman math question, and the second question is a question about the basic concepts of advanced math."

The second group is the "off-site help group"

This group of netizens realize the insufficiency of their own knowledge, and their first reaction when faced with a question is not to answer it themselves, but to seek help from others.

For example, in the special session for viewing pictures with the prompt "eagerly looking forward to it", many netizens "stared with their eyes wide open", but still could not figure out the secret. So they registered for an ophthalmology appointment on Meituan and asked for help from an ophthalmologist, but the doctor was unable to help.

At the same time, in the TVB version of "The Legend of the Condor Heroes" special, "Jin Yong fan" Liu Shenleilei became the first person netizens turned to for help and became a small celebrity on Weibo.

In this regard, Liu Shenleilei, based on the clue "Every profession has its own specialties", concluded that the key to answering this question was the order in which Guo Jing "heard the truth", and gave the numerical answer "156", successfully predicting Taobao's prediction.

In addition, some netizens use artificial intelligence to solve the problem of free orders on Taobao.

For example, a netizen asked chatGPT how many times Shen Meizhuang in "The Legend of Zhen Huan" had her pulse of ecstasy;

Some netizens also sent the "long-awaited" pictures to AI for identification;

Some netizens even directly asked Wen Xinyiyan what the answer to Taobao’s free order was, but the AI ​​guessed one digit wrong.

The third group is the "nonsense group"

Different from the first two groups of netizens, members of this group often fall into the embarrassing situation of "reading and replying randomly" when participating in activities because their logic is too strange.

For example, the prompt for the Japanese anime special is "The moon on the sea is the moon in the sky." Some netizens asked a soul-searching question about the characters in the picture: "Are you guessing how many corners of the characters' hair are pointing upwards?"

In the comment section, one netizen confidently gave the answer: "My guess is 100, and the next sentence is 'The person in front of you is the one in your heart', and the hundredth place showed an eye."

1. Free shipping requires skills

Although Taobao's free-of-charge event created a frenzy among netizens, its initial warm-up was almost regarded as a bug.

After the May Day holiday, many users received free-of-charge text messages from Taobao and found that a 51-yuan free-of-charge red envelope appeared in their Taobao accounts.

After seeing the content of the text message, some netizens thought they were a victim of telecommunications fraud; more netizens saw the red envelope and thought there was a bug in Taobao.

In response to this, Taobao officially responded: This is Taobao’s 510th anniversary celebration event. As long as you answer the questions correctly during the event time and successfully purchase goods of the corresponding amount, you will have the opportunity to get a free meal from Taobao.

Afterwards, netizens who insisted that "freeing the bill is a small matter, answering questions is a big matter" joined in one after another; some netizens who were not very smart asked Taobao a sincere question: "Are you really 510 years old?"

With huge rewards, there will definitely be lucky people. One netizen performed a "hat trick" in the free question-answering session and won three red envelopes of more than 100 yuan in a row, which not only showed his great luck, but also demonstrated his ability in answering questions.

However, there are also netizens who participate in every event and sell out every time. Not only do they focus on participation, but after becoming famous, they also receive private messages from Taobao officials, saying that they are "the chosen one who gets a free meal."

In addition to the brainpower competition, some netizens also tried to guess the amount based on the logic of the free meal by looking at the picture, but they accidentally fell into a ditch.

For example, in the special episode of "The Legend of Zhen Huan", although Shen Meizhuang had a child, the biological father was Doctor Wen, so the hundreds digit should be 0; but many netizens believed that the hundreds digit of the amount of a Taobao free order should not be so small, thus they deviated from the solution and ultimately missed the correct answer of "013".

On the other hand, in order to pay immediately after answering the questions and thus qualify for a free meal, netizens started a hand speed contest.

In this regard, one netizen said: "Submit the order from Taobao's free order page, and when you pay for the order, enter the last digit of your password at the checkpoint."

Another netizen said: "Set up password-free payment and facial recognition functions in advance, download a floating alarm clock on your phone, and remember not to make mistakes in the amount when placing an order."

Some netizens are not confident in their hand speed and choose to collude with merchants secretly. After payment, they contact the merchant's customer service and ask them not to ship the goods immediately. Merchants who are aware of this may inadvertently hurt consumers' feelings.

2. Happiness is the most important thing

In order to get free orders on Taobao, many consumers use all their life's knowledge and make the best connections just to win the honor of free orders.

After answering round after round of questions, some netizens were horrified to find that they knew nothing; therefore, under the blow of continuous wrong guesses, some people began to change their original intentions: saving money no longer seemed to be important, and answering the questions correctly was the most important thing.

At the same time, some netizens took advantage of Taobao's free orders and started the business of selling shovels to gold diggers, using the question-and-answer session to attract traffic for themselves.

For example, on Weibo, a user named "Taobao Free Order Answer" guessed the answer to Taobao Free Order in advance based on information discussed online, and he already has 84,000 followers.

On Douyin, some anchors answered questions about Taobao free orders online. The combination of blackboard, teaching stick and podium made Brother Pan think he had come to the postgraduate entrance examination live broadcast room.

On the other hand, for Taobao merchants, the money-spending model of free activities makes business better.

A Guangdong cultural and art dealer said: starting from May 6, many consumers who had added items to their shopping carts but did not buy anything suddenly placed orders and paid collectively as if they had discussed it. He asked around and found out that Taobao was promoting a free-order activity; and according to his rough statistics, the number of orders in the past few days has almost doubled compared to the same period last year.

At the same time, according to the "2024 China Mobile Internet Spring Report" released by QuestMobile, Taobao's monthly active users reached 928 million in March, ranking first among comprehensive e-commerce platforms, leading the second place by more than 250 million.

In addition to the consumption carnival, Taobao's free quiz event also seems to have promoted the exchange of knowledge and culture to some extent.

For example, Tang Jiafeng, a famous postgraduate entrance examination teacher, said to netizens regarding Taobao's free math session: "How can you laugh when you can't even answer the free math questions?"

In response, Weibo celebrity Dianyan said, "Your honey is my poison." He challenged Mr. Tang to learn history knowledge. However, history celebrity Shi Xiaozhu said, "This question is really a junior high school question. How can you sleep if you don't know how to do it?"

After the mahjong session ended, some netizens also got into a discussion about mahjong rules from different places. Since the questions involved Sichuan, Shanghai and Guangzhou, netizens with IP addresses from these three places once became the authority on solving the questions and gained the admiration of other netizens.

In this way, Taobao's free quiz activity, in addition to exempting netizens from payment, also promotes the exchange and dissemination of knowledge and culture; and in the process of answering questions, netizens not only gain knowledge and discounts, but also gain the joy of fighting for their goals.

Author: Brother Pang; Producer: Daman; Layout: Yangyang; Source: WeChat ID: IQ Tax Research Center (ID: 1089356)