"Dopamine Outfit" is popular all over the Internet, and another "dark horse" with increasing fans has emerged

Do you know about "dopamine dressing"? What do you think about it? Starting from the popularity of "dopamine dressing", this article introduces the phenomenon, causes and knowledge that can be learned from it in detail. It is recommended for students who want to learn about marketing.

The popularity of “Dig, Dig” has just passed, and “Dopamine Wear” is here.

What is "dopamine dressing"? It refers to a dressing style with bright colors. This exaggerated matching that seems to overturn the color scheme is so called because the colors are bright and colorful, thus creating a sense of pleasure and causing the human body to secrete dopamine that produces happiness. And you may find it hard to imagine that just by changing clothes and changing a few sets of brightly colored clothes, there are experts who can attract nearly 3 million fans in a month and produce more than a dozen popular videos. The one who made this style popular is a dressing expert named "Daytime Bear". According to statistics from the new broadcast field, Daytime Bear attracted nearly 3 million fans in 1 month, and now has nearly 9 million fans on the entire network. So, why Daytime Bear? What traffic code did she step on?

1. “Dopamine Outfit” Sweeps the Internet

The first heat wave of this summer has arrived, and what is rising faster than the temperature is the "dopamine outfit" that has become popular.

Bright colors, exaggerated accessories, and various contrasting colors make it seem like a colorful wind is blowing towards you. Walking on the street, you will definitely get a lot of attention...

The one who made this dressing style popular was the fashion guru @白日小熊.

She started releasing "Little Rainbow Outfit" in early May this year, which is the first video in the "Dopamine Outfit" series, and the first video had a "good start". On Douyin alone, the video received 3.35 million likes. So far, a total of 8 videos have been released in the series, with a cumulative playback volume of 470 million.

After Bai Day Bear made "dopamine dressing" popular, related videos and topics on major platforms remained high.

On TikTok, the two topics #DopamineGirlsOutfit and #DopamineOutfit have been read 6.62 billion times and 1.41 billion times respectively.

On Kuaishou, the #Dopaminewear topic has been read nearly 200 million times, and a "Dopamine Wear Challenge" has been derived. On June 1, it ranked 16th on Kuaishou's hot list, attracting more than 11.38 million views and a real-time popularity of over 7.74 million.

On Xiaohongshu, searching for the keyword "dopamine wear" shows that there are more than 540,000 related notes and more than 50,000 products.

Judging from the content, in addition to the dressing notes released by major fashion bloggers, there are also celebrity "dopamine dressing" recommendations posted by netizens, as well as related discussions on this dressing style. Some notes have received more than 30,000 likes.

Not only that, Dopamine Outfit has triggered countless netizens, internet celebrities, stars and even official media accounts to remake it on the site.

In addition to netizens who imitated the outfit, internet celebrities Yi Mengling, Flat Tire Strawberry Porridge, Princess Anjing, Cai Loli; stars Yu Shuxin, Hani Kezi and others have all participated in the "Dopamine Topic" challenge, and the related videos have received more than 500,000 likes.

The major official accounts could no longer sit still and rushed to show off their "learning results".

For example, on May 21, Jiangxi Fire Department released the "Blue Friend" version of dopamine outfit. The cute male firefighter and the lively and lovely female firefighter in the video formed a sharp contrast. The video received 2.26 million likes.

Changsha Fire Department followed closely and on May 24th posted a dopamine outfit that included five color combinations: emergency rescue suit (orange), electrical insulation suit (yellow), special chemical protection suit (green), fire fighting combat suit (black), and bee-proof suit (white).

In addition, some netizens who are dentists posted pictures of the doctor's version of "dopamine outfit", including white coats, scrub clothes, surgical gowns... Netizens said that it turns out that the uniforms of firefighters and doctors can be so cute, and everything can be "dopamine".

There is no doubt that dopamine dressing has not only become a current fashion trend, but also a new "traffic code".

2. Hot products frequently appeared, attracting nearly 3 million fans

The Daytime Bear, who popularized the “dopamine outfit” trend, has also entered the fast lane of increasing followers.

On May 3, Bai Xiaoxiong released the first work in the "Dopamine Girl Outfit" series. In the video, which lasted only a dozen seconds, the sweet-looking girl and her friends walked happily on the street, changing into 6 sets of clothes, from hot girl clothes to princess dresses to suspender tops, all in bright colors. Each set of clothes was also matched with small accessories of the same color, and even the color of lipstick changed accordingly.

The screen is full of colorful colors, as if the color palette of the world has been overturned. Coupled with the relaxed and lively music rhythm, the video seems extremely healing. This video has received 3.36 million likes on Douyin and 1.35 million likes on Kuaishou, and is one of the representative works of Bai Day Bear.

Later, Bai Xiaoxiong released other videos in the series, wearing rose red, fluorescent green, Klein blue and other colors that are difficult for ordinary people to "hold". Moreover, whether she is picking seafood or buying durian, even holding a bunch of celery, she can walk out with the confidence of holding flowers.

Netizens commented that it was "like a walking QQ show" and "it's like wearing a rainbow on the body."

According to statistics from Xinbochang, she has created 13 videos with over a million likes on Douyin alone, and 12 of them were posted in May. Among them, the best video has 5.26 million likes and 770,000 reposts and comments.

The popularity of her works also made Bai Day Bear gain countless fans, making her jump from an unknown little internet celebrity to a new phenomenal talent.

According to the data from Guoji Feigua, Bai Day Bear has gained 2.749 million followers on Douyin in the past 30 days alone. The total number of followers currently stands at 3.548 million, with an increase rate of 77.5%.

In addition, her number of fans on Kuaishou, Xiaohongshu, Weibo, and Bilibili are 1.44 million, 1.17 million, 2.23 million, and 310,000 respectively. Her current total number of fans on the entire network exceeds 8.75 million.

3. Why were we able to break through?

In fact, Bai Xiaoxiong is not an amateur. Before she became popular with her "dopamine outfit", she had been rooted in the short video track for a year and a half.

Bai Day Bear was originally just an ordinary fashion expert. Her first Douyin video, released in October 2021, was a video recording her life, with only more than 3,000 likes. From the second month, Bai Day Bear began to post fashion videos. Although the number of likes has increased since then, the overall data is not impressive.

Before she became famous, the most liked video on her homepage was a dance video called "et Alien Street Dance", which was released on April 7 this year and received 618,000 likes. Most of her other videos received between a few thousand and tens of thousands of likes, which is a huge difference from the current hits.

Moreover, we can see that in addition to dressing, she has also tried many other creative directions such as cross-dressing, sharing love records, beauty, and sharing good things.

So, how did it become popular through "dopamine dressing"? Is this a coincidence? Not really.

First of all, in terms of dressing, color matching and content creation, Daytime Bear is professional.

"The biggest highlight of dopamine dressing is the color. It focuses on the matching of high-saturation colors, which tests the matchmaker's sensitivity to color." This is how some netizens commented on dopamine dressing.

In fact, the reason why Bai Day Bear can apply the color principles of this dressing style to the extreme is because she has professional ability.

It is understood that Bai Xiaoxiong is an art student who has been taking painting classes since kindergarten. Her major in college is also related to fine arts and visual communication.

Therefore, as an art student, she has a higher color perception than the average person and a better aesthetic sense, which has become her natural advantage in content creation.

Bai Zhou Xiao Xiong is currently studying at Shenzhen University, the same school as @垫底辣孩 who became famous last year for his "supermodel transformation". The two also filmed "recruitment videos" for Shenzhen University.

Secondly, the popularity of Daytime Bear is also inseparable from the distinctive label of “dopamine girl”, also known as “super symbol”.

You should know that the MCN organization behind Baixiaoxiong is the bee colony culture that has created special IPs such as Tao Baibai, Wang Qiye, Dandan Commentary, Zicai Egg Flower Rabbit, and Caro Lailai. Its specialty is tagging and making things happen. Each of its accounts has its own super symbol.

If we take a closer look at several popular short video influencers this year, we can see that whether it is Wang Qiye, who belongs to the same bee colony culture as Bai Day Bear, or Mr. Huang from Wuhan who became famous for "Dig, Dig", they seem to have something in common: distinctive labels and personalities.

But the problem is still the creativity. After the "Dodge Shake" became popular for a while, Wang Qiye also calmed down for a while, and then he created a climax again through the "Can't Afford Series"; in contrast, the popularity of Wuhan Huang Lao Shi has gradually faded. This may also be the difference between having a professional organization as a promoter or not.

But in the final analysis, the heat brought by hot topics is only temporary. After the audience labels you, your continued popularity will only be possible if you continue to deepen the label and enrich your personality.

More importantly, if influencers want to have a longer life, they must eventually return to recognizable and valuable content. How can "Digging and Digging" always be popular? The same is true for "Dopamine Outfits".

Author: Xiaolongguo

Source: New Broadcasting Station (ID: New_bc)