I have been writing this public account for 8 years. My biggest feeling is that continuous creation is the core competitiveness.

In the workplace, we often need to keep learning and improving, and find our core competitiveness in a long career. In this article, the author summarizes his 8 years of experience and feelings in creating public accounts. Let's take a look together, I hope it will be helpful to you.

I have been writing for this public account for 8 years, with 240 original articles and a total of 182,000 subscriptions.

I sent these numbers to Moments and asked what happened.

Some people say that these are the core high-quality creators who have persisted for eight years.

Some people say that he is a low-activity creator of the public account. Others say that with long-term, stable and high-quality updates, this account is worth at least a million.

1. I think the most eye-catching data is "8 years", which means "long-lasting"

Let’s not talk about quality first. It’s very difficult to produce articles for a long time. I remember when the Internet was the hottest, many friends came out to write articles. It was very lively for a while. But after a few months, most people stopped writing.

After a few years, I still see the same people writing. Output is not difficult, but the difficult part is to keep it up for a long time.

Second, output is to take things out, so only by continuous input can we achieve continuous output.

There are many benefits to continuous output, and you will often encounter small things that make you happy. Recently, there are two things that are very interesting.

1. The first incident happened when I went to a client company for a meeting.

When I was about to leave, a girl stopped me. I asked her and found out that she was my friend in the Knowledge Planet. She thought I looked familiar, so she tried to stop me, but it turned out to be me.

After chatting, I found out that she had been watching my public account and live broadcasts for a long time, which was very helpful to her. Because the valuable input I gave her at work was very limited, I became her important information channel.

Although I have been working in a big company for many years, I feel quite comfortable there.

But she still wants to break through herself and try to do something, so I am still her source of motivation.

She told me to keep updating.

2. The second thing happened in my group.

A friend told me that it took him 6 months to get 100,000 followers on his Xiaohongshu account.

Come and thank me specially for listening to my live broadcast for a year.

This is very interesting.

Because I didn't know how to create an account, and I didn't talk about this kind of content during the live broadcast. But he created the account and came to thank me.

I just ask my friends to share, or talk about my own experiences and feelings. If these more abstract things can be of some use to others, then that's fine and worth continuing to do.

3. What I want to express is that continuous output itself is the threshold.

If you want to have some influence in the industry, or want to build up your personal IP to sell something, or if you want to improve yourself, then continuous output is the only way.

The reason we hang out in this circle is to make friends with everyone.

I believe that making friends is a lifelong thing, so you certainly can’t just reap the rewards, but rather you need to continuously interact, communicate, and cooperate, pursuing long-termism.

The above is my eight years of creative experience.

Author: Han Xu

Source: WeChat official account: "Operation Dog Work Diary (ID: yunyingriji)"