Is it difficult to receive orders from Alibaba International Station? Should we still open an international station?

Everyone should know Alibaba. When you are doing cross-border e-commerce platforms, you will actually come into contact with the Alibaba platform. Alibaba International Station actually does the same thing. So is it difficult to receive orders from Alibaba International Station?

1. Is it difficult to receive orders from Alibaba International Station?

It is not easy to run an Alibaba International Station. First of all, you need to be good at English and accurately position your products to suit the needs of foreign customers. If you want to run an international station well, you need to prepare materials in advance and conduct paid promotion. Compared with the domestic environment, the competition pressure on the international station is not that great, but the threshold will be slightly higher. Foreign customers have stricter requirements on product quality, and products must meet their quality requirements. In addition, matters such as customs declaration and tax refund require preparation and consultation from multiple parties.

But it is also easy to do. In the current epidemic situation, foreign trade exports have been greatly affected, and orders in most industries have dropped sharply. However, the online traffic in some industries has not only not decreased, but has increased exponentially.

Second, should we still do Alibaba International Station?

This is a question that everyone has their own opinions on, but I still want to give a unified answer today for your reference. My background is that I have been in the industry for nearly 10 years, and I try to be objective and continue to learn. I have my own team and I lead the team, but I have also actually operated Alibaba, mainly to explore the nature of traffic behind the operation.

In 2020, Alibaba's basic fee is 29,800 yuan. Now you generally have to prepay 10,000 yuan for the through train, so it is 39,800 yuan. The rest are value-added products. If you don't have a budget of more than 100,000 in 2020, you basically don't have to consider Alibaba International Station.

1. If you are a small or medium-sized enterprise and are just starting to engage in foreign trade, I suggest you do it.

But you have to be prepared to lose at least 39,800 yuan, plus employee expenses + other things. If you think 39,800 yuan is a large amount of money, it is best to give up. We must be responsible for our choices (afford to lose).

Because it is like a window that allows you to understand the external market. Many small and medium-sized enterprises have low business skills and few external market channels. Through Alibaba, they can at least get some basic information.

2. If you are a small or medium-sized enterprise and have been running Alibaba International Station for at least 3 years, but the results are minimal or even losing money (many of those losing money are still persisting), and it is about to expire, I suggest you shut it down.

Don't insist on doing it for the sake of sunk costs. Closing it down doesn't mean you should just sit back and do nothing. Instead, you should work hard to find other channels and improve them. This will have the biggest impact on the morale of the entire team. But if you think you can find some high-quality ones and develop them slowly in the future, then continue to work on it, but don't complain when there is no effect. As the saying goes, we have to bear the consequences of our own choices.

3. I have been using it for several years and it has some effect. It is useless. It is a pity to close it. It has no effect if I keep it. Other channels will not work. I suggest you do it first.

In fact, everyone wants to make money through e-commerce platforms. To be honest, although the competition is a bit fierce, capable friends know how to run stores, and they can still receive orders every day, so it has a lot to do with themselves.

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