How to attract customers when opening a new store? Here are five tips for opening a new store

If you want to attract customers when opening a new store, you should pay attention to these five things. If you do these things well, you will not have to worry about the lack of customers when opening. This article summarizes the five-piece set for opening a new store. Let's take a look at how to do it specifically.

When opening a new physical store, if you want to attract customers, you must pay attention to these 5 points, which can be called the 5-piece opening set.

① Large-scale preheating

②Tik Tok in the same city

③ Cross-industry cooperation

④Benefits of giving

⑤Private domain operation

1. Large-scale preheating

Large-scale preheating means publicity and dissemination ten days before the opening, storing water for the opening day, and then releasing water on a large scale on the opening day to produce an explosive effect.

The better the preheating before opening, the more people will come and the better the atmosphere will be. You must know how to create queues and create a lively atmosphere.

The more people buy and the more people line up, the better.

① Hype the popularity of your store. When passers-by see a lot of people queuing up, it will arouse their curiosity. Many people will also take photos and videos and post them on WeChat Moments, spreading the word about your store so that more people will know about it.

② The more lively your store is, the more people will want to come to your store to shop. If one store is deserted with few people and another store is very lively, most people will choose to shop in the lively store. The liveliness will also attract some people to watch, further increasing the lively atmosphere.

③ It triggers the herd mentality, the mentality of trying new things, and the psychology of curiosity. Because many people buy it, others will want to buy it when they see it.

2. Douyin in the same city

Register a TikTok account, then keep posting videos before opening your business, and then invest appropriately in Doujia so that people in the same city or within a few kilometers can see your videos.

There are two effective ways for physical stores to become Douyin:

1. First, we can continuously shoot short videos that bring in customers.
2. Second, we can continue to produce live broadcasts that bring in customers.

When physical stores do Douyin, they are not actually pursuing traffic or playback volume, but hoping that users will see your videos and content, which will bring you conversions and transactions.

Therefore, the content of the video should be mainly to attract customers to send private messages for consultation, visit the store, place group orders, order takeout, and consume.

You must make sure that from the moment customers see your video, they want to send you private messages for consultation, visit your store, place group orders, order takeout, and make a purchase.

For physical merchants, Douyin fans and traffic are actually not that important. What we want more is customers to inquire, visit our stores and make purchases.

There are two steps to making Douyin: setting up an account and setting up a template.

①Account establishment

It is the Tik Tok nickname, avatar, background picture, introduction, pinned video, and personality.

Your nickname should let customers know at a glance where you are, what your name is, and what you do.

Therefore, the nickname can be in the form of [region + industry + nickname], such as Lao Chen, the barbecue master in Xiamen.

Because what we build is our own personality, such as sincerity, ten years of experience and so on.

So you have to create a local IP, and never use your store name as a nickname, such as a certain barbecue restaurant.

Why?

Because this looks like an advertising account, which can easily distance it from customers.

Personal IP brings with it a sense of intimacy, warmth and trust. When we buy something, sometimes we buy it because we think the person is reliable and can provide good service.

You can use your own avatar.

The background image can be used to display the store’s entrance image, etc.

The introduction should showcase your professionalism, ideas and other points that can enhance customer trust and goodwill.

The pinned video can tell your own story, strengthen your personality, or it can be a visual element of the store, etc.

②Build a template

The template is your content template. How should you shoot your content to attract customers to inquire, visit your store, and make purchases, etc.

We create TikTok for:

1. Find target customers in the same city
2. Convert local customers

So all the content revolves around these two points.

You need to learn to shoot a short video that can bring in and convert customers.

So we need to find your target customers in the same city through content.

In order to allow the system to push your content to target customers, the content must emphasize regional + industry keywords. For example, I have been working in housekeeping in Xiamen for more than ten years. This way the system can recognize your content and recommend your video to people who may be interested. This method is called tagging. The better the tag at the beginning, the greater the traffic and the more accurate the customers.

Therefore, we only need to use the keywords of region + industry at the beginning of the short video, keep making sentences, and then add pictures to make the first few seconds of the short video. These few seconds are also crucial. Whether customers can continue to watch depends on these few seconds.

When your video can be recommended to target users, then we need to make conversions.

Conversion is about telling why customers buy?

Why buy it at your house?

Why do you want to consult, place an order or visit the store?

You have to give your customers a reason.

What needs attention here is that you don’t insert awkward advertisements, but rather express them cleverly through a reason or an event, so that customers don’t find it awkward and they will still want to consume.

3. Cross-industry cooperation

Find merchants with the same target customers to cooperate with and design a win-win plan. It can not only attract traffic for yourself, but also bring corresponding benefits to him.

When it comes to cross-industry collaboration, we must first understand our partners’ needs, pain points or problems, what problems we can help them solve through collaboration, or what problems can we help them solve to facilitate collaboration.

4. Benefits of Gifting

There are three specific benefits:

1. ①Send gifts
2. ②Send discount
3. ③Send opportunity

1. Send gifts

The core principle of choosing gifts is that the gifts you choose must be related to the needs of target customers and back-end products.

And the gifts must be low-cost and high-value to attract target customers.

Low cost does not mean that the cost is absolutely low, but the lower the better. It also means that the higher the input-output ratio, the lower the cost.

Low cost: Low cost refers to the cost calculated using the "input-output ratio" in the "buying customer thinking" approach. This cost is used to attract target customers into the store, achieve a certain transaction ratio, and make money. This is low cost.

Therefore, as long as you calculate the input-output ratio well and purchase gifts at low cost, you can attract customers to the event.

High value means selecting and packaging products from the perspective of target customers, products that can help customers solve problems, help them achieve their dreams/goals, and address their pain points, rather than giving away products that are meaningless to target customers.

2. Send discount coupons

In order to attract consumers to the event, in addition to giving gifts, discounts are also offered.

Some people may say that it is not profitable to attract customers by discounts! This is because they think from the perspective of the main products, so the profit point is too single, and of course it is difficult to make money.

From another perspective, if you think from a side perspective, when designing products, you can add a drainage product to attract more customers to the store, thereby driving the sales of the main products. You can also graft back-end products, give concessions to the main products, and make profits from back-end products.

3. Give opportunities

Giving away opportunities means giving customers a special chance, making them feel that they will lose out if they don't participate in the event. There are two ways to give away opportunities: lottery tickets and gift certificates for consumption.

Method 1: Raffle Ticket

It means that you can go to the scene to draw the lottery after getting the lottery ticket.

Method 2: Get discount coupons for consumption

Moreover, this discount coupon can also encourage customers to continue shopping next time and cultivate their consumption habits.

5. Private Domain Operation

All WeChat accounts that attract traffic must leave their WeChat IDs, and then ask customers to add them.

It is best for us to add target customers within 5 kilometers, know who your customer base is, and then join the relevant WeChat group to add people.

By adding WeChat, you can send gift certificates to customers and guide them to collect them in the store.

Users can also be reminded to go to the store to collect gifts the day before and on the opening day.

Customers who come into the store later should also be guided to add WeChat.

In the future, we must continue to do a good job in WeChat operations, community operations and customer maintenance.

Author: Lao Chen

WeChat public account: Lao Chen's deep thinking