It took me 14 years to figure out the core method of attracting customers! Share it for free and easily attract 100+ accurate customers a day

How can we achieve efficient traffic diversion? In this article, the author disassembles the core gameplay of current traffic diversion. He points out that the traffic diversion gameplay of most platforms is to place bait on the user behavior path. How to understand it specifically? Let's take a look at the author's sharing and interpretation.

Whether it is an online project or an offline business, traffic is always the first core element!

Friends who are familiar with me know that I have been working in the Internet industry for 14 years and have been operating some Internet projects since 2016. Since August this year, when we started working on this private domain IP project, we have never worried about traffic issues.

In early August, we only spent one week to master the method of attracting entrepreneurial fans. We can easily get 100+ accurate entrepreneurial fans in one day, and there is even room for expansion and optimization. Of course, the core of private domain projects is not only the front end, but also the back end. It is expected that the back end will be completely completed in mid-September! Then we can start the front end traffic work!

Without further ado, let's get back to the point . Today, I will explain to you the core path of all the traffic-generating methods on the market! Understanding this can basically solve more than 70% of the platform traffic-generating methods! At least it is not a problem to attract 100+ accurate fans a day. The key is that you will never be afraid of being cut off again!

1. Remember this sentence

In 2020, an Internet tycoon said to me: " Any platform's traffic diversion method is constantly touching the platform's bottom line! "

Why? First of all, we need to understand that for any Internet platform, all methods of diverting traffic are equivalent to directing the platform's traffic to WeChat, and then establishing relationships through WeChat for conversion. However, for the platform, this is equivalent to diverting traffic off-site! The punishment for diverting traffic off-site is either blocking the account or being locked up in a small black room!

Therefore, if you want to master the traffic diversion method of a certain platform, you need to continuously test and touch the bottom line of the platform. Your account is blocked? Great! Then review the operation method, pull the operation method back one step, and test again! Is the account blocked again? Then pull it back one step again! Until your operation method can not only attract accurate traffic, but also avoid being blocked (or the cost of obtaining an account is very low, so you don’t need to worry about whether the account is blocked). This is the so-called wandering between the bottom line and the edge of the platform!

2. The core path of traffic diversion

The traffic-generating strategy of any platform is to place bait on the user’s behavior path!

How to solve this problem? Take the traffic diversion of the Douyin platform as an example, and analyze the funnel diagram from traffic acquisition to conversion based on the user's behavior path, as shown below:

Drainage is like raising fish. You have to give what you want first! It's like, if you go fishing for carp and put in crucian carp bait, or if you don't put in any bait and just do it like "Jiang Taigong fishing", the result is "no use"!

How to interpret this funnel chart?

The first level: First confirm whether the users you need to direct traffic to are using TikTok. If so, then the platform can direct traffic to them!

The second level: How can we trigger the needs of users when they are browsing Douyin? In fact, it is the process of placing bait. For Douyin, you can post content to attract users, or you can go to the comment area of ​​some peers to intercept traffic! These methods are equivalent to bait, and they are all placed on the user's behavior path!

The third level: When a user has an inquiry, you need to consider two issues: how to chat so as to obtain the user’s WeChat, or how to allow the user to find our WeChat easily and quickly and actively add us!

Fourth level: On WeChat, you need to consider how to convert sales. Talking skills? Moments? Official accounts? All of these can help us increase the success rate of conversion.

The fifth level: It’s a deal! How to serve the customers after the deal? How to provide after-sales service? How to increase secondary sales? How to achieve fission and drainage?

3. Practical analysis: Douyin traffic interception gameplay

Do you remember the 9.9 traffic-generating method for the entire network? It doesn’t matter if you don’t know. Let’s first talk about the general idea of ​​the project’s traffic generation: that is, to make comments in the comment area below the knowledge payment blogger to intercept traffic!

Of course, the method of commenting to intercept traffic must be familiar to everyone, but there is a core problem with this method, that is, it cannot withstand reports from others? Why would they report? You go to comment under the videos of other knowledge bloggers, aren't you stealing their jobs? The ancients said: "To seize someone's wealth is like killing his father"! I can only say that the ancients were not deceiving me!

So, is it impossible to intercept traffic in the Douyin comment area? Of course it is possible. Taking the example of attracting entrepreneurial fans, combined with the "traffic-conversion" funnel chart, the optimization method is as follows:

First level: Have you ever thought about what kind of people are the so-called entrepreneurial fans (the entrepreneurial fans here refer to people who want to make money online)? Are they mothers? Are they college students? Are they office workers? Take those mothers who want to make money online as an example. They will not only read some knowledge bloggers' accounts? What else will they read? Of course, the bloggers' accounts about educating children! Which mother doesn't have children? Even mothers who want to make money have the need to educate their children!

Therefore, we can intercept traffic in the comment section of some parenting bloggers' accounts! Since you and parenting bloggers have different monetization goals, you are not in the same industry, which reduces the risk of being reported and the possibility of being blocked!

The second level: How to arouse the interest or demand of users? That is to think about what content should be posted to intercept comments? The rule of the Douyin comment area is that you can post a sentence + a picture! However , due to risk control issues, if you make 100 comments a day, and all 100 words and pictures are the same, then your account will definitely be controlled by risk control. Therefore , we need to build a word material library and a picture material library. The construction idea of ​​words and pictures is two words "pretend to be cool", as shown in the figure below:

The third and fourth layers: Optimize your account packaging and prepare your private message words. As shown below:

Of course, in order to increase the conversion rate, you can also use your rhetoric to package the account in a personal way and win sympathy! For example:

Account name: Struggling Mom Li Jie

Account avatar: Use a "real person" avatar

Account Introduction:

• A full-time stay-at-home mom of a three-year-old
• The 37th day of staying at home and working hard, currently taking two or three photos a day!
• I want to realize my dream of making money with just a mobile phone and an internet cable!
• Without relying on men, just relying on yourself, you can also have your own sky!

Background image: You can refer to the above packaging and make a picture with "Share your own way to make money + Wei: XXX" written on it.

The advantage of doing this is that the account you intercept will basically not be subject to risk control! At the same time, if you want better results, you can download some of these videos from the Internet, remix them, and post them to your account from time to time. This is not to get a lot of views, but to increase the conversion rate of intercepted traffic!

4. How to amplify the traffic flow

First of all, the above method is not only suitable for Douyin, but also for Xiaohongshu, Kuaishou, etc. As for a platform, how many comments can be made in a day and how often can the comments be made? You still need to do a test. To put it simply, you can first comment according to the purpose of the account being blocked, and then create a new account to reduce the number of comments until the account is not blocked!

In addition, if you want to reduce risk control, you must not search for bloggers and comment in the comment area! This will easily lead to risk control! Instead, you should cultivate your account first, that is, keep brushing videos until you open your account and see videos of parenting bloggers.

To put it bluntly, it relies on the recommendation mechanism of short videos. While watching videos, you can comment. If you encounter a video that is not from a parenting blogger, don't swipe away in a hurry. Stay for a while, click "like" or something. All of these simulate the behavior of normal users to intercept traffic!

Regarding amplification, it is actually very simple! As the saying goes: "As long as your mind does not slip, there are always more solutions than problems." The paths for drainage are closed, and the risk control problem is solved. Even if one account can only attract 5 accurate customers a day. Then use 10 mobile phones and 10 accounts. Not enough manpower? Too busy? It's simple! Make a script, you know!

Author: Xie Yuxuan; Official Account: Lao Xie Operation Notes