Video account launches hot-selling product list

The video account selection center has launched the "Hot-selling Products List", which can be said to be a direct reference answer for influencers, so that they can know what products are worth promoting and better face the market. Let's take a look at what's on it!

Recently, the Video Account Product Selection Center launched the "Hot-Selling Products List". According to the official introduction, this is a list of the hot-selling products of the Video Account Preferred Alliance in recent times. It aims to provide more efficient product selection references for Video Account influencers and help them quickly discover high-selling products.

This list can be said to be a reference answer for influencers. On the entire video account platform, which products in different categories are hot-selling and which ones have high commissions can be seen at a glance on this hot-selling product list. It can be said that this nanny-level list will help influencers to participate in the video account live broadcast of goods without any worries during this year's Double 11.

1. What is included in the product list?

This product list can be viewed in the product selection center of Daren Test.

The list has a total of seven product category rankings, including food and fresh produce, clothing and home furnishings, daily necessities, personal care and beauty, books and audio-visuals, mother and baby toys, and pets and plants. There are 80 to 100 products on the list in each category.

In addition, the list also thoughtfully set up a "short video hot-selling" list to show influencers more intuitively which products are more popular in the video account.

The product’s selling price, commission rate, earning amount, monthly sales, etc. are all displayed in detail on the page.

The rules for entering and sorting these lists are also clear, that is, the positive and negative indicators of the products and their recent business conditions are comprehensively considered, and the system automatically selects suitable products to enter the list. After the products enter the list, they are sorted according to the settlement sales data in the video account station in the past 7 days.

It is worth mentioning that the video account has placed special emphasis on the list. The products on the list are automatically refreshed and sorted by the system and are for reference only. They do not represent the platform’s recommendation or endorsement of the products.

In addition, the settlement sales volume used for ranking the list is the settlement sales volume after excluding suspected abnormal data.

2. Another powerful tool for expert distribution

Just two months ago, Video Account officially launched the Talent Plaza, which provides a platform for talents and group leaders to connect with each other. The launch of the Talent Plaza means that the talent ecosystem of Video Account is gradually improving.

As early as July, Video Account also issued a notice stating that in order to introduce more new anchors, help anchors grow, and provide users with more rich and high-quality live broadcast content, it specially formulated the "Video Account E-commerce Live Broadcast Expert Cold Start Incentive Plan" to provide cold start incentives for expert live broadcasts.

From recruiting more influencers to join Video Account in July, to launching the influencer plaza in August to help influencers and group leaders to make transactions, to the current hot-selling product list, it is not difficult to see that Video Account is gradually improving the path from influencer exposure to transaction conversion in the influencer ecosystem.

In addition, the most closely related to this list is the Double 11 event. With Double 11 approaching, Video Account has released a number of incentive policies for live streaming, such as reducing the technical service fee to 1%; issuing traffic voucher incentive policies; short video traffic boosting policies; and extremely fast refund services.

Obviously, in this Double Eleven, it is not just the first-tier platforms such as Taobao, Douyin and Kuaishou that are caught up, but the major platforms in the second tier are also catching up.

In a market where coupons are generally low in price, Video Accounts has broadened its horizons and added influencers’ live streaming to the “coupon” camp. Through various incentive mechanisms for influencers, on the one hand, it helps more influencers to have a more worry-free and convenient live streaming experience during this Double 11 video account live streaming event. On the other hand, it is also helping Video Accounts to achieve commercialization.

Author: Xie Meng

Source: WeChat public account "Jianshi (ID:jianshishijie)"