Get ready for Double Eleven! 7 live streaming sales tactics to use right now!

Double Eleven is around the corner, and it’s time to prepare a set of live broadcast scripts to attract users, retain users, and increase the order rate.

The development speed of live streaming e-commerce in recent years has been obvious to all. It has become one of the main ways for people to shop, and more and more brand merchants have joined in.

Especially during the recent Double 11, the key node of the year's big promotion. All merchants have also put all their efforts into this "live broadcast war", and have even spent a lot of money to "build live broadcast rooms" and "recruit live broadcasters"...

It is definitely not easy to get a share of the pie in such an involuted live broadcast environment. In particular, many merchants have tried their best to live broadcast, but they just can’t get orders and the conversion rate is low. In fact, they can’t even do the most basic live broadcasting skills well , let alone how to generate traffic and select products.

There are logic and methods in the successful live streaming sales. Below I have sorted out some skills in the sales talk, I hope it will be helpful to you.

1. Opening Talk

Usually before the live broadcast begins, the host needs to warm up for 5-10 minutes. They can introduce themselves, say hello, and briefly introduce today's live broadcast activities and welfare previews .

The key is to tell the audience what benefits it can bring to them, so as to retain the audience.

Example:

1) "Welcome XX to the live broadcast room! Click to follow and don’t get lost~ There will be live broadcast benefits every night"

2) "Thank you for coming to the live broadcast room. My live broadcast time is usually from X o'clock to X o'clock. There will be a big bonus today! Don't leave~"

3) "Hello everyone, I am still a new anchor, and there are many things I don't understand. If there is anything I haven't done well, I hope you can forgive me. If you have any suggestions, you can leave a message in the comment area~"

You can make the words into a "super symbol" to deepen the user's impression. For example, every live broadcast of Wei Ya starts with the sentence: "Without further ado, let's draw some prizes first."

2. Retaining people

If you want to continuously increase the number of people in the live broadcast room, the key is how to retain users. This requires the anchor to have a high ability to control the rhythm , mainly in two aspects:

1. Welfare guidance

The anchor needs to remind the audience every once in a while what benefits will be available in a few minutes and clearly give the user's stay time .

Even in the live broadcast room of a big anchor, the average user stay time is difficult to exceed 5 minutes. Therefore, it is necessary to retain the audience through benefits and suspense.

Example:

1) "Dear fans in the live broadcast room, we will start drawing for free meals at 12 o'clock. If you haven't followed us yet, please click on the follow button above and join our fan group. You can also go to our customer service lady to get a 10 yuan coupon..."

2) "New members, we are now offering a flash sale for you. Click 10 likes and follow the host to receive a coupon."

2. Real-time interaction

If your live broadcast room is not crowded yet, or is just starting, you can interact with the comment section in real time to increase the audience's willingness to participate, answer questions in a timely manner, and facilitate orders.

Example:

1) "Ms. xx, you can follow the host first, and I will try it on for you right away!"

2) "Ask the lady with the coupon, XX has a coupon worth X yuan, and you can get a flash sale at X o'clock."

3. Product Introduction Talk

The quality of product introduction directly affects the conversion rate, so the anchor must first have a good understanding of the product, understand the product's advantages and applicable groups, and then start with some techniques, such as the following:

1. Enhance user trust

You can list some screenshots of the product during the live broadcast, such as sales screenshots, positive reviews from netizens, official recommendations, etc., to enhance the product endorsement. The anchor can also emphasize that "I am also using it" to make the audience feel that the product is real and easy to use.

Example:

1) “I bought it for my parents too, and they also found it very useful.”

2) "You can check this brand online. Its annual sales volume exceeds 100 million, which is real sales volume."

2. Professional explanation

By explaining some professional terms, on the one hand, the host’s professionalism can be highlighted and user trust can be enhanced, and on the other hand, the reliability of the product can be highlighted.

Example:

1) "This cotton sweatshirt is suitable for autumn. It has a contrasting pattern on the front and geometric quilting lines on the neckline. The mid-length version is fashionable and versatile. It can be paired with tight black pants to look young and energetic."

2) "Do you often go out to travel but don't want to carry too many things? But when it rains, you can only buy an umbrella at the scenic spot. Our folding umbrella is lighter than ordinary capsule umbrellas, and it is easy to fold, and the ribs are reinforced..."

3. Product Trial

If you want to sell products better, it may not be enough to just talk, you also need to do it. We often see anchors trying on clothes and products themselves. For example, Li Jiaqi became famous by wearing lipstick.

Rely on on-site trials to share experiences and make product quality more convincing.

Example:

1) "Everyone, I look perfect in this size L, it's very stretchy and breathable. The host's height and weight are on the public screen..."

2) "Wow, look how moist my lips are. Girls with very dry mouths must buy this. Your mouth will feel like jelly, and if you pinch your mouth, water will burst out."

4. Interactive Talk

According to the recommendation algorithm of Tik Tok, the more people there are in the live broadcast room, the higher the interaction rate will be, and the system will recommend your live broadcast to more interested people in real time.

Therefore, excellent live broadcast rooms cannot do without interaction. Celebrities and big anchors naturally have advantages in interaction. But for ordinary small and medium anchors, they need to start with skills. Here are some common interaction skills:

1. Question-based interaction

Asking and answering some product-related questions can help viewers solve their confusion about the product and promote conversions.

Example:

1) “Have you ever used this lipstick?”

2) “Have you learned the little tricks I just shared with you?”

2. Multiple choice question interaction

Give the audience some choices. The audience speaking at this time has a high willingness to buy, and proper guidance will help conversion.

Example:

1) "Anyone who wants to see a sweatshirt again? Please comment on the number of the sweatshirt and the host will explain it to you after trying it on~"

3. Screen-swiping interaction

This type of interactive speech has a very low cost, the audience's participation will be very high, and it can also allow the audience who have just entered the live broadcast room to feel the active atmosphere.

Example:

1) “Are there any kids who like to eat snacks while watching TV? If so, you can deduct 1 and the host will immediately give you some snacks to satisfy your cravings~!”

2) "I feel like the kids aren't having enough fun. Is it because the activities aren't strong enough? Well, the host will give you another wave of benefits today. If you want them, give them a 666~!!! Let's give you another wave of benefits!"

5. Pay attention to the words

It is also very important to guide attention. Live streaming is a long-term thing, so we must constantly attract new users' attention, so that the traffic of the live streaming will get better and better.

You can also guide them into the private domain and make transactions in the private domain. It should be noted that it is best to guide attention in conjunction with welfare . If you guide directly, the frequency should not be too high, otherwise it will easily cause disgust.

Example:

1) "The lucky draw will begin soon. If you haven't followed us yet, please click on the "follow" button. Otherwise, you won't be able to participate in the lucky draw."

2) "Our links are all sold out today! Those who want preferential delivery can join the anchor's fan group. Assistant brother, please remember that those who join the fan group will be given priority for delivery~!"

3) "We are about to end the live broadcast. There are still many babies watching, but there are also many fans who don't follow the anchor. The anchor has prepared 100 pieces of bottoms and will give them to fans for free! Babies who want them can follow me~!"

6. Sales promotion techniques

By the time of the promotion stage, the audience has already had a strong desire to buy, and all that is left is the final push. We need to constantly stimulate the audience and grasp the consumer psychology of users. We can start from two aspects:

First, repeatedly emphasize the product’s effects and price advantages. This is a tactic often used by big anchors, because the prices they get are really cheap, making users feel that they are getting great value for money.

Second, constantly remind users that products are limited in time and quantity. This creates a sense of tension for users, and they will suffer if they miss out.

Example:

1) "First come, first served. Last 2 minutes! Last 2 minutes! Be quick!"

2) "Okay, okay, we're about to end the live broadcast. We'll add XXX sets at the end. This discount will no longer be available after today's broadcast because we're really selling it at a loss, so you guys should seize the opportunity. Don't wait until you need it to buy it at the original price!"

3) "Everyone is so quick, the stock is out in a short while. Let me see if I can request more. Those who haven't placed an order, please pay attention, we will send you XXX pieces later."

7. Offline Talk

Before the anchor goes off the air, he or she can end the broadcast with a thank-you speech, and can also preview the next live broadcast time and important products to attract everyone to lock in the live broadcast room.

Example:

1) "Today's live broadcast is coming to an end. It will start at the same time tomorrow night from XX to XX. It will start a little earlier tomorrow, at XX. You can click it and spread the word!"

2) "The host will end the broadcast in 20 minutes. Thank you very much for your company. I had a very pleasant time with you all today. Can the host draw a prize for everyone at the end?..."

Author: Yan Tao WeChat public account: Yan Tao Sanshou