Private domain content creation: 10 "tricks and techniques" to teach you how to increase your influence!

This article starts with creating good private domain content, and teaches you how to create private domain content with 10 methods, and uses creation formulas and case studies for specific analysis. It is suitable for readers who want to improve their private domain content and expand their private domain influence.

In the private domain, in addition to service, price, etc., "content" is also an extremely important part.

Good content can attract users to stay active and even increase conversions, expanding your private domain influence. If your content is completely treated as "sales advertising", it is only a matter of time before you are blocked by users.

So how do you create good private domain content? The key lies in what purpose you want to achieve with this content and what effect it will produce. Only content that is lethal is meaningful to create.

The following are 10 content creation techniques and strategies, including comparison, knowledge decryption, hot spots, numbers, empathy, questioning, instruction, jokes, exhortation and benefit . I hope they will be inspiring and helpful to you.

01 Contrast

The contrast method is to compare the results, processes, shapes, functions, etc. which are very different, to create contrast and contradiction and stimulate the user's curiosity.

• Creation formula : Comparative features of Product A and Product B + contrasting advantages + summary.
• For example : "Oh... several screw caps were lost again. My family likes to consume milk bottles in the traditional way... The sterilizer consumes, dries and purifies the air 3 in 1... It takes care of the different stages of the baby's life." Use a daily way to directly and clearly write the comparison between traditional sterilization and sterilizer, and bring out the advantages of the sterilizer product.

02 Knowledge Decryption

They usually capture common things in users' lives, but usually lack in-depth professional understanding and require certain professional knowledge to explain clearly.

Every industry/product has its unknown details and secrets. Dig them out to attract users' attention. Avoid using too many professional terms to ensure that users can understand them easily.

• Creation formula : knowledge topic or problem + basic concepts of knowledge + providing cases and applications.
• For example : Diamond brand: Do you know what the Eight Arrows and Eight Hearts are? Health food brand: Why does eating too much whole grains cause bloating?

03 Hotspot

If the content theme is related to a hot topic, you should quickly embed the hot keywords into the content to arouse users’ interest and attention through the hot topics and create exposure.

Make sure the ideas you provide are unique and interesting, avoid being too superficial, and develop your discussion based on the user's interests.

• Creative formula : hot topics + opinions or future trends.
• For example : "The news of Qiao Mei's divorce has been flooding my screen. Marriage is not easy, cherish the present. It's a bit regrettable that Qiao Mei can't use xx's milk bottle anymore."

04 Digital

Digital creation is characterized by numbers. It attracts users' eyes and attention by listing the key points, advantages, steps or suggestions of related topics, thereby achieving exposure and conversion effects. It is usually used more in product copywriting.

• Creative formula : key points of relevant products (specific numbers) + detailed explanations or examples.
• For example : "Martian integrated stove, no worries about frying 100 peppers! Yuzu C American coffee is 100% delicious" "The refill of this pen is the pen itself, it can write 50,000 words continuously, which is equivalent to 1.6 kilometers, 6 times that of ordinary refills, 9.9 yuan for 10 pens, and free shipping."

05 Empathy

It is to express the state and emotion of a certain moment through common scenes, things, stories, and festivals in daily life, so as to resonate with users, generate interaction and trust.

• Creative formula : actual story or scene + building resonance + providing solutions.
• For example : "Dad is this kind of magical existence: I hope he takes care of the baby more, but I am also afraid of him taking care of the baby."

06 Questioning

It is to raise questions about pain points and set solutions, that is, to ask and answer questions by yourself. In addition to being used in product copywriting, this method can also be used in user interaction.

It is best if the questions are inspiring, guiding users to think deeply and encouraging them to actively participate.

• Creative formula : ask questions + provide answers.
• For example : "Guess what this is?" "What should I do if I get a tan in the summer?"

07 Imperative

The instructional style is to stimulate users to pay attention to the content and generate interactive participation by embedding clear guiding instructions in the content. It is necessary to ensure that clear guidance steps are provided to avoid confusing users.

• Creation formula : Provide guidance or steps + solve user problems/gain benefits.
• For example: " How to build a successful fitness plan": Provide clear steps, including setting goals, choosing appropriate exercises and diet plans, to help users achieve their health goals. "Jewelry needs to be cleaned regularly, click 1 if you want cleaning methods": Provide the correct jewelry cleaning method, guide users to comment, and then send private messages to activate users.

08 Jokes

The joke style is to express boring and monotonous content in a light-hearted way using humorous jokes, making people laugh and flowers bloom.

Be careful to ensure that the humor is appropriate, relevant to the topic, and not offensive to the user. Of course, this requires a high level of copywriting ability, and joke-style copywriting is always welcome.

• Creative formula : humorous elements/story + point of view.
• For example : "The owner of the late-night snack shop makes you spend money and get fat, but I am different... the event has entered the countdown stage" "When the cell phone rings, others hope it is love, but I just hope it is a customer. Don't ask if I am there. I have no mine at home and I am always there all year round."

09 Admonition

The persuasive approach usually involves citing real cases or scenarios, pointing out potential risks or mistakes, and taking advantage of people's fear, desire to avoid losses, and curiosity to provide advice on how to avoid these mistakes.

• Creation formula : real cases + risks + suggestions (can be embedded in advertisements).
• For example : "Avoid entrepreneurial traps: Five mistakes you should avoid": Share common mistakes entrepreneurs make and how to avoid them. "Don't be lazy in the dry season of autumn and winter, remember to apply a facial mask no matter how busy you are": The skin tends to be dry in autumn and winter, reminding users to start applying a facial mask.

10 Benefit Type

The benefit type is relatively simple and direct. It needs to focus on introducing a certain product, service or method, explain its advantages and features, and emphasize how it can bring practical benefits and value to users.

• Creation formula : product/service + advantages/pain points + user benefits.
• For example : "5 time-saving and labor-saving cooking tools that will make you a kitchen chef": introduces the advantages of various cooking tools and how to use them to save time and energy. "What the people need, Wuling makes, Lingxuan platform carefully selects for the people... Please give your parents some love and tenderness": introduces the pain points of users in caring for their parents and launches good products for respecting the elderly.

Final Thoughts

The above are 10 important tips and formulas for private domain content creation. The simplest way is to think of yourself as a user every time you finish writing content. Will you be interested in your content?

Of course, these are just references to techniques. There is no best content, only more suitable content. Everything you do should keep pace with the times. You need to summarize and review the situation of each release.

Practice makes perfect. Learn to practice deliberately, and the private content that best suits you will not be far away from you.