One video tops the charts on four major platforms, and the all-round blogger "takes over" from Li Ziqi

In June, the Xiaohongshu fan growth list was dominated by celebrities and comedy, while other categories were more evenly distributed. This article analyzes the fan growth list and some of the top bloggers, and shows the development trend of Xiaohongshu categories through cases. It can expand readers' perspectives and is worth reading.

2023 is halfway through, and in the last month of the first half of the year, what does Xiaohongshu look like? Let’s take a look at the fan growth list:

The male star @白敬亭 ranked first this month. Thanks to the hit drama "长风渡", the male lead Bai Jingting's popularity on Xiaohongshu has been rising. Kass observed that the content he shared recently is also very different from before. In addition to daily outfit photos, there are many sports and fitness vlogs in his notes in the past month, which enriched the account content and feasted the eyes of fans, allowing the account to increase by 316,000 fans in a single month.

@Bai Jingting Xiaohongshu screenshot

Ranked second is the food blogger @江寻千. Although she is a food blogger, the themes of her works are very rich. In particular, she has recently added a lot of content related to traditional culture to her videos, which not only increases the difficulty of creation, but also gives the works a different meaning, making it easier to evoke the feelings in everyone's hearts. A work of iron flower making released in June increased the account's followers by 305,700.

@江寻千Little Red Book screenshot

In third place is the girl group member @宋雨琪_GI-DLE. As a member of a well-known Korean girl group, she has accumulated a lot of popularity among young people. In addition, her recent outstanding performance in domestic variety shows has added a lot of points to her. In addition, in terms of personal style, her unique "funny" dressing style looks bold and lively, which is very eye-catching. Therefore, after entering Xiaohongshu, @宋雨琪_GI-DLE has been gaining fans, with 241,700 new fans this month.

@宋雨琪_GI-DLE Little Red Book screenshot

Among the remaining accounts, 4 bloggers gained more than 200,000 followers, and 13 accounts gained between 100,000 and 200,000 followers, which is a slight decline compared with last month. However, if the comparison period is extended, this performance is still relatively stable in the fan growth list in the past year.

In terms of distribution, the June fan growth list covers eight categories, including celebrities, fashion, comedy/drama, news, sports, food, games, and home furnishings. Among them, there are six bloggers in the celebrity and comedy/drama tracks, which is a clear advantage, while the distribution of the other tracks is relatively even.

In general, there are fewer and fewer "new faces" and "small faces" in the fan-growing list. Almost all those on the list are "old bloggers" who have worked for many years and have a certain fan base . This may comfort some creators who have newly joined Xiaohongshu. If they fail to achieve particularly good results in the short term, they must not be discouraged. Persistence in creation is the only way to gain a foothold in Xiaohongshu.

Next, Kas will conduct a more detailed analysis of some of the accounts on the June follower growth list.

1. Cultivate a blogger to become beautiful and check in, attracting more than 200,000 fans

"I've been on Xiaohongshu for half a year and I've concluded how much effort ordinary girls have to put in to become beautiful."

This is @张毛妮儿变美记's most popular video recently. With images showing real changes, the blogger describes in detail her efforts and mental journey in the past six months to become more beautiful and thinner. It looks very inspiring.

On January 4, 2023, @张毛妮儿变美计 posted the first note on her account, recording her first day of practicing chopstick exercises to correct her uneven face.

"Uneven face, crooked mouth, uneven eyebrows" In the first note, the blogger was quite "harsh" about herself and attached a photo of her without beauty or filter taken with the Apple front camera, hoping that friends on Xiaohongshu can witness her growth.

@张毛妮儿变美记 Little Red Book screenshot

The true and candid text and pictures attracted a lot of attention from netizens. Some people admired Zhang Maonier's courage to face herself, and many people asked for tutorials and wanted to check in with the blogger.

Although the blogger's face shape has changed significantly from the comparison pictures, she is still updating her notes on practicing chopstick exercises to this day and continues to "check in".

In addition to improving her face shape, in order to become more beautiful, Zhang Maonier also developed a skin care and plastic surgery plan that suits her.

If your skin is not white enough, do more research online, choose the appropriate products, and use your own massage techniques to make your skin transparent step by step. If your skin is not thin enough, follow Pamela's slimming legs and beautiful back exercises every day, combined with a daily fat-reducing diet, and you will see significant results in half a month.

In half a year, relying on the learning spirit that combines the strengths of many schools, super self-discipline and perseverance, Zhang Maonier has completed a complete transformation. From her hairstyle, figure, and outfit to her overall state and temperament, she has presented a brand new look.

@张毛妮儿变美记 Little Red Book screenshot

It is worth noting that in the above experience, the blogger has fulfilled her promise when she first joined Xiaohongshu and recorded and checked in every day. In addition, she also actively interacted with fans and compiled her practice tutorials and experiences into a collection for more people to refer to.

It can be said that every pitfall she encountered and every achievement she made has the attention and companionship of her fans, so she is called the strongest "development blogger" by her fans .

Up to now, @张毛妮儿变美计 has attracted 281,000 followers, and each of her notes has good interactive data. She was able to grow from a nobody to a highly-watched blogger, not only because she accurately chose the track of "beauty", which is always popular, but also because she took a different approach and adopted the "tutorial + check-in" creative form, which satisfied the Xiaohongshu community's pursuit of practical notes.

In addition to traffic, Zhang Maonier also gained opportunities to realize her business because of her hard work. According to Kass's observation, in addition to the brand cooperation notes in her works, the blogger also broadcasts live on Xiaohongshu to share her beautiful things with the audience. Fans did not express disgust at this natural "recommendation and promotion" behavior, but were happy that they could buy the same products as the blogger more conveniently.

2. When a beautiful girl meets a "iron flower", feelings are the secret to increasing fans forever

The protagonist of the @江寻千 account is called Jiuyue, and her daily style is that of a "refined" food blogger.

Jiu Yue was originally a game concept artist. He unexpectedly became famous after posting videos of himself making delicious food at home on the Internet, which started his career as a self-media blogger.

Her videos are mainly healing in style, and her works always reveal an atmosphere of peace and tranquility . Moreover, as an original artist, Jiu Yue has a good aesthetic sense, so the pictures of her videos are beautifully designed, which matches her beautiful face and gentle temperament, making it even more pleasing to the eye.

@江寻千Little Red Book screenshot

If the above advantages are the reasons why fans love her, then her inheritance of traditional culture makes her a role model admired by more people.

The recent peak of her account popularity comes from her becoming the world's first girl to make iron flowers. Moreover, the video she shot not only made her the most popular amateur on Xiaohongshu this month, but also dominated the screens of multiple platforms such as Douyin, Kuaishou, and Bilibili, achieving impressive results.

"Iron Flower" is one of my country's intangible cultural heritages. Performers need to hit 1600-degree molten iron into the sky. After the molten iron comes into contact with the air, it cools down rapidly and turns into colorful flowers all over the sky and gold all over the ground. The scene is very spectacular and is also the ultimate romance in the mouths of many people.

Unfortunately, this thousand-year-old skill is too dangerous and there are not many people who can master it now. In addition, due to the difference in physical strength between men and women, men have been learning to perform it since ancient times.

But Jiuyue refused to give up. She carried her luggage and went to find Yang Jianjun, the representative inheritor of "Queshan Iron Flower", to become his apprentice. Under the teacher's guidance, she started from hitting stones, sand and water, and studied hard for more than a month. Finally, she became the first girl to perform iron flower making in more than a thousand years.

At the end of the video, Jiu Yue and her master hit molten iron into the night sky under the willow shed that had only been recreated after 13 years. In an instant, iron flowers flew everywhere, meteors fell like waterfalls, and the gorgeous "fireworks" were dazzling, coupled with the progressive soundtrack, it was shocking. Many fans said that they were in tears when they saw this moment.

@江寻千Little Red Book screenshot

A highly praised message in the comment section may better explain why everyone is so moved: What you are fighting against is not iron flowers, but China's 5,000-year-old intangible cultural heritage. What you are fighting against is not iron flowers, but China's 5,000-year-old prejudice against girls. The moment you started fighting, the prejudice disappeared.

In fact, before this, many of September's works could give people similar touching feelings: for example, he apprenticed to a master and studied hard for several months, and used sugar painting to draw the appearance of Grandpa Yuan Longping from scratch; he spent a year picking lychees to recreate the lychee wine in Yang Guifei's mouth; he read ancient books and used the ancient "water flying method" to make real pearl powder; he persisted in trying for several days and nights to reproduce the "flower candle" in the Chinese wedding that was about to be lost... He expressed his determination to inherit the traditional Chinese culture with actions again and again.

In addition to the above two bloggers, there is another blogger @展羽 in this fan increase list who is also worth your attention. Unlike individual creators, @展宇 is a business account, and he mainly shoots his own Chinese incense and related products on a daily basis.

But such a seemingly ordinary account created a huge hit with 790,000 likes in June.

Analyzing this video specifically, the work sets the shooting scene in the office, and introduces the story with a worker "slacking off". After arousing everyone's interest, it goes on to reveal that the blogger is using "garbage" such as lychee peels and pine nut shells to make traditional Chinese incense - four-leaf incense.

@展羽Little Red Book screenshot

The entire video not only has a complete storyline, but also the entire incense-making process, making the seemingly mysterious Chinese incense simple and replicable. It also has the characteristic of "turning waste into treasure", which has attracted many people to try it themselves. There are countless @friends asking for gifts in the comment area.

It is the high interactivity and operability of the video that makes it stand out from many videos and win the love of the little red potatoes.

The above is all the content of this fan-increasing list. Let’s wait and see what kind of dark horse Xiaohongshu will produce next month.

Author: Kas Data

Source: WeChat public account "CaasData (ID: caasdata6)"