Build a personal brand IP profit model

Previously, we shared how to build a personal brand IP. After building an IP, the most important thing is how to make a profit. In this article, we will discuss this topic.

Personal brand IP is centered around positioning, and revolves around long-term altruism, providing value, and enhancing trust.

And it is built around the outermost channel to divert traffic, output content, user operations, and monetize.

This is a relatively complete closed loop for building a personal brand IP, and it is also the money-making logic of a personal brand IP.

To build a personal brand IP is to accumulate content, users, trust and time.

Strengthen user connections, user relationships, and user trust.

Moreover, a personal brand needs to be managed with care, and you must never let your users down.

Content accumulation means that you have content that users can read, so that users can get to know you, understand you, and solve their problems through the content.

User sedimentation means screening out high-quality users and expanding the user base.

Trust accumulation is for better monetization and enhancing user trust.

The purpose of time accumulation is to make yourself consistent. Only by persisting in the long term can you gain higher and better evaluation in the hearts of users.

How to build your own personal brand IP and how to make money through side jobs have become things that many people are eager to know.

When you build a personal brand IP, you have the foundation to obtain a steady stream of traffic.

The best way to increase user conversion rate is to build a personal brand IP, because conversion is based on trust and value.

When you create a brand IP, in addition to solving traffic problems, you can also solve cognitive problems and trust problems, thereby increasing conversion rates.

Personal brand IP is currently the most effective connector and traffic entrance.

Personal brand IP is actually how others perceive you, what impression others have of you, how others see you, what kind of person others think you are, what abilities and qualities you have, and what you do.

Personal brand IP is your perception in the minds of your audience. It is used to gain competitiveness and influence your audience’s purchasing decisions.

What are labels, impressions, and perceptions? When others mention a certain field or skill, they will think of you. All the impressions and perceptions of you in others' minds are your personal brand.

What is a purchasing decision?

It is the reason that can influence the customer's purchasing decision and why the customer is willing to cooperate with you.

As an entrepreneur or freelancer, you can use your personal brand IP to let more people know you, understand you, trust you, and then buy you, bringing greater profits to yourself and your company.

To create a personal brand IP, users should be attracted by your appearance, fall in love with your talent, and be loyal to your character.

The trust and preference generated by resonance of values, recognition of character, and affirmation of value are the ultimate destination of personal brand IP.

By continuously outputting content, continuously delivering value to users, and continuously reaching target users.

We need to continuously output content, share, benefit others, and provide value through various channels.

And then reach and influence users, so that more users can see you, know you, understand you, be familiar with you, identify with you, trust you, and then buy from you through your content, the value you provide, and your brand IP image.

Author: Lao Chen, public account: Lao Chen's deep thinking