Quit your job and experience 100 different jobs, "Chi Zao" wants to live well

In the current economic downturn, many college students are "unemployed upon graduation". Confusion is the norm. After experiencing it, Chi Zao chose a more chaotic life - being a video blogger "experience 100 professions". All things are difficult at the beginning. After experiencing all kinds of setbacks and difficulties, because the topic selection hits the pain points of the public and the lens is real and down-to-earth, Chi Zao has gained 6 million fans in half a year. Her success is also of reference significance to ordinary people like us. Let's take a look!

If you quit your job now, what would you choose to do?

Maybe you will consider finding a job in the same industry, or go to a career that you have always been interested in, or continue living in confusion. @池早是我选退退去体验100职业，然后制作成短视频。 On March 11, Chi Zao posted her first video on the Douyin platform. So far, Chi Zao has experienced 23 different careers. In half a year, this girl has gained 6 million fans on the Internet.

A travel photographer on the plateau, a private butler in a luxury house, a teahouse girl in a small town, "Baibian Chi Zao" keeps changing her identities and her videos are often popular. How did she do it without a company? And why are these workplace experience videos so eye-catching?

1. The confused majority

After graduating from a media college, Chi Zao also worked as an office worker. From variety show director to artist promotion, short video director, to bracelet stringing stall, Chi Zao has done all these jobs, but stopped because of various reasons such as the show failed, big and small week scheduling, company bankruptcy, high temperature warning, etc. At that time, Chi Zao was just like the current state of many young people - confused and wandering between employment and unemployment. Chi Zao saw this common confusion, so he chose to be confused to the end, and the topic of "Resigning to Experience 100 Jobs" came into being.

After the topic was decided, the implementation process was not smooth. Many shop owners would refuse to work for only one day, and some even changed their minds after an agreement was made the day before. This made the optimistic and cheerful Chi Zao feel a little overwhelmed, "When I think about these, I will retreat." In addition, although each job only takes one day to work, it takes a lot of time and energy to find a job and communicate in the early stage.

As a short video practitioner, Chi Zao currently has no company. This means that during the filming process, Chi Zao has to think about how to place the camera and how to take the next shot while working. "Sometimes I feel like I am doing two jobs at the same time." From the video content, Chi Zao's videos do not have complex and gorgeous editing transitions, filter packaging, and are basically documentary scenes. But it is these real and slightly rough contents that have the power to impress the audience.

In addition, Chi Zao will also promptly share his latest feelings in the comment section and videos, which invisibly shortens the distance between him and the audience. For example, in an episode about the teahouse, Chi Zao wrote in the comment section, "Four years ago, my graduation work was a documentary, and the filming location was this old teahouse. Including my instructor and my friends, less than ten people have seen that film. Four years later, I became a short video blogger and came back here again. This time, if everyone's story is seen by more people, I think I will be very proud of myself."

2. The various aspects of life in daily life

The camera is real and full of life, the content is funny and warm, and the ending is sublime but not embarrassing. These are the characteristics of @池早是是我's videos. The topic of "Quitting to Experience 100 Occupations" hits the pain point, which is both realistic and higher than reality. The topic of experiencing different occupations perfectly matches the psychology of people in the workplace who are unable to help themselves and want to quit their jobs to experience a richer life. Limited by the gravity of various realities, most people cannot completely choose their own lives subjectively. "池早是是我" provides a perspective to lead the audience to complete the career experience and explore the wilderness of life. In an episode of working in a teahouse, Lao Qi, who was adopted by the boss because of illness when he was a child, moved countless viewers. Lao Qi brought Chi Zao a certificate of his award, which read "Congratulations to Lao Qi: Won the 2020 Cooking Expert. I hope Lao Qi will be happy every day and don't be afraid of the dark."

Many netizens were moved by this scene. Some commented that "the teahouse is his only proof that he is alive and also his job", "Lao Qi is really like a classic character in a famous novel", and "I am also willing to be a person who is good at forgetting."

At the end of this video, Chi Zao wrote, "The essence of work is not blind dedication, but each of us has won respect in our own way." Firefighters, tea girls, waiters, takeaways, factory employees, artist assistants, coffee network managers, the professions that Chi Zao experienced are not how niche the professions themselves are. On the contrary, most professions exist in daily scenes. It is these unknown majority that give many people who are currently unemployed a place to express their emotions. Some viewers commented on Weibo, "I always seem to see the possibility of life in her" and "This video is my source of healing."

On the one hand, Chi Zao leads the audience to see the world. On the other hand, the video also truly records the changes in Chi Zao's state of mind after experiencing different career experiences. After experiencing the career of a luxury apartment housekeeper, comments such as "Chi Zao has changed" and "It's not a career I can get involved in" appeared in the comment area. The huge class gap brought a psychological gap to the audience. Chi Zao posted a Weibo, admitting that she was also stung by the division of this world. But at the same time, she also said that she would continue to maintain all the good feelings about the world and refuse excessive internal consumption. This real-time feeling of showing the first-person perspective has narrowed the distance with the audience to a certain extent, and also established a more real and three-dimensional image of the blogger. "Chi Zao is me" is not the only account that shows the life of different groups of people. Life content has always been an important theme of content platforms, and "career" is a keyword related to every worker.

As early as 2020, video blogger Cao Bowen launched a series of "career experience" videos. Unlike Chi Zao, Cao Bowen experiences a career for at least 3 days and at most a week each time, and the duration is about 10 minutes. Anti-fraud police, suspense writer, food delivery rider... In two years, Cao Bowen has released 15 career experience-related videos, with a total of 70.31 million views on Weibo. In this Internet where information cocoons are becoming more and more serious, people seem to have no intention of understanding things outside their own interest circle, but career experience accounts such as "Chi Zao is me" are constantly showing a cross-section of the world, allowing viewers to explore more possibilities in this world .

3. Commercialization potential that cannot be underestimated

In the past two years, experience-based lifestyle bloggers are no longer a minority. Although they have given up stable income in order to experience life, the commercialization capabilities of such accounts should not be underestimated. The cycling creator @湖远行 on short videos currently has 16.962 million followers on Douyin and 92.671 million likes. He once promoted a pair of essential oil socks, which sold more than 4 million pairs in total, and sales reached 600,000 yuan within half an hour of the broadcast.

Although @池早是我 has 6 million fans on the Internet, the commercialization of the account is not obvious at present. On Douyin, @池早是我 did not open the window to bring goods. On Xiaohongshu, Chi Zao will post some pictures and texts about daily life, mainly fashion wear content. This has also broadened its commercial dimension to a certain extent and strengthened its competitiveness. In the long run, the commercialization potential of this account is worth looking forward to. While bringing novel career experiences to the audience, Chi Zao is also thinking about her own career path. "I have experienced so many professions, and I really don't recommend everyone to do a certain job, because there is no company that is both leisurely, without physical work, without mental work, and without workplace pressure." In the workplace, everyone faces common mental pressure to a greater or lesser extent. The antidote given by Chi Zao is just like the signature under her account: "I feel much better after I started to go crazy."

Author: Guang Ye

WeChat public account: KOL User Manual (ID: KOL-TOPKLOUT)