Three ways to celebrate the Qixi Festival
Have you seen many marketing campaigns leveraging the Qixi Festival, but still can’t come up with an idea? It’s not that the imagination is not big enough, but that the brands have not chosen the right role to play in the festival. Many brands always want to have it all, but the result is that they have no sense of presence. The following three brands have very clear strategies and can leave a good impression, which is worth learning from and referring to. 01Tmall Luxury Products was a romantic this time and used a short film for the Chinese Valentine's Day to interpret what love looks like. Looking inside, we can find a clear communication logic: Through the expression of the "Law of Even Numbers", we interpret the romantic and luxurious appearance of love, and then return to the products of Tmall Luxury. It can be seen that it is not simply shelf thinking, but a close binding of products and romance. In order to carry on the romance, consumers can also upload their own photos and texts to produce and customize their own brand story albums to create a strong sense of companionship. 02This year's Chinese Valentine's Day, everyone is being affectionate, but this short film starts to sing a different tune, transforming itself into a demolition team, demolishing every couple it can. After seeing too much emotional Qixi Festival communication, consumers will feel aesthetic fatigue, but this kind of funny content is a breath of fresh air, allowing people to return to the relaxation and happiness of the festival. 03There is also a simple and crude way - to show off your eyes. The copywriting of these shopping malls for the Chinese Valentine's Day is an excellent example, as if it were a copy of my day. Others: Hug Me: OK, got it Colleague: What do you have for lunch? I want to taste the bitterness of love Chinese Valentine's Day is coming soon Other couples kissed each other so hard that their lips were rotten You are still here "Zundu fakedu" V I 50 We ate and talked Our Qixi lonely plan Don't be sad if you don't receive flowers Please note if you are taking takeout Add chopped green onion No one is dating on Tuesday It's normal! How can brands take advantage of the marketing opportunity of Chinese Valentine’s Day to create an alternative and eye-catching bag? It’s actually very simple. Don’t be shy. If you really have to, you should rush to the center of the stage and do it. When talking about Chinese Valentine's Day, people will think of keywords such as date and lover. In fact, what Chinese Valentine's Day is like is up to us to decide. It can be a romantic festival, giving each other thoughtful gifts. It can also be a happy festival, bringing joy to those around you is also a way to open up. Whether your brand wants to be a romantic, a show-off, or a devil’s advocate, it doesn’t matter. It’s important that your brand finds its own role. Author: Black Little Finger WeChat public account: Shock Copywriter |
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