After studying Douyin for 5 years, I found that the influencers who gained followers quickly all played the "sense of contrast" well.

Douyin influencers are ever-changing. Studying the Douyin fan-increasing list can help us understand the changes in Douyin influencer data and the changes in the content that fans like. The author of this article shared an analysis of the May fan-increasing list and dissected the influencers on the list. Let's take a look.

What is the situation of Douyin's content ecology in May? Let's take a look at the list:

Judging from the overall increase in followers, the May follower growth list seems to have a clear "warming" trend compared to the previous months : taking April as an example, the top account only increased by 254.6W followers, and except for two accounts, the follower increases of the remaining accounts were all below 2 million.

Looking at May, @音乐老师花开富贵, who topped the list, became an overnight sensation with a brainwash children's song "Digging, Digging, Digging", and gained 5.524 million fans in May. Afterwards, @豪哥哥, who is good at modifying songs, ranked second on the list with an increase of 3.909 million fans.

Among the remaining accounts, 4 accounts have gained between 2 million and 3 million followers, and the remaining 14 accounts have gained between 1 million and 2 million followers.

@Music teacher Hua Kai Fu Gui Douyin video screenshot

Judging from the specific accounts on the list, they cover a total of categories including music, fashion, food, drama, outdoor, mother and baby, and travel. Among them, food accounts and mother and baby accounts occupy 3 seats each, with the most obvious advantages .

Most of the accounts are new faces. For example, @白日小熊, a post-00s fashion blogger who brought dopamine dressing into the public eye, not only topped the Xiaohongshu's May fan growth list, but also squeezed into the top 3 of the Douyin fan growth list with 2.728 million new followers . This shows that users love this dressing style that uses bold colors, is bright and lively, and can give people a strong visual impact.

@白日小熊TikTok video screenshot

The account @饭后一颗糖 records the daily life of a mother and her son, and the video is both interesting and heartwarming, which helped it gain 218.8W followers in May. The rural blogger @水猴 focuses on "catching fish and shrimps" in outdoor ponds. The novel and fun scenes aroused the strong interest of many urban users, and gained 105.7W followers in May.

@水猴@吃后一点糖TikTok video screenshot

In addition, the list is also interspersed with a small number of "old" accounts that have been very active recently, such as the challenge expert @李炮儿, whose published content focuses on recording his completion of various challenge themes proposed by fans, such as "Go to a nail salon to get a manicure, and choose a super long manicure", "Challenge to scare ghosts in a haunted house", "Challenge to take a locksmith to play escape room", etc.

In May, he upgraded the difficulty of his challenges. He not only "challenged running a full marathon" and "challenged being a professional e-sports player for a day", but also competed in "The Voice of China" and became a coser at comic conventions... Behind the gradually increasing difficulty of the challenges are more unconventional jokes and surprises, and along with it, the number of fans of the account continues to grow.

@李炮儿TikTok video screenshot

Next, we will conduct a more detailed analysis of the other accounts on the list.

1. The stronger the contrast, the faster the fans grow

Creating a sense of contrast has always been a common method used by short videos to attract fans. In the May fan growth list, we also witnessed that many accounts from different fields have derived various ways of playing around creating a sense of contrast, thereby achieving rapid fan growth.

For example, @好端端的猪, which also made it to the list of increasing followers in April, focuses on the visual contrast brought about by the appearance of a pig farm and a beautiful woman .

The beautiful young girl, dressed in fashionable and gorgeous clothes, leisurely shuttles among the pigs, and skillfully does various tasks related to pig farming. On this basis, the creator is also very particular about camera movement, editing, music, composition, etc. Under her lens, a series of activities such as feeding pigs, repairing pig pens, and castrating pigs become noble, elegant, and artistic.

At the same time, the pigs' micro-expressions, which are captured exquisitely from time to time, not only make the whole picture more vivid and humorous, but also make the interaction between people and pigs more interesting.

@好端端的猪TikTok video screenshot

The combination of a pig farm and professional beauties itself breaks the user's conventional perception and creates an extreme sense of contrast. On the other hand, the heroine's decisiveness contrasts sharply with the frightened and helpless expressions of the piglets in the pigpen. The sense of contrast in the video is further enhanced , and the user's interest is also increased accordingly.

@好端端的猪TikTok video screenshot

The food account @食貨老外铁蛋儿 follows the food broadcast route, gaining 2.38 million followers in May and now has more than 7 million followers.

The reason why this account is able to attract fans is that, on the one hand, the expert presents a variety of Chinese specialties in front of the camera based on the fans' "orders", and his appearance of feasting on the food is quite immersive and can bring a certain stress-relieving effect to users.

On the other hand, there is a strong sense of anomaly between the identity of the expert and the food he eats . Tiedan in the video is obviously an authentic foreigner, but he not only speaks standard Mandarin, but is also familiar with all kinds of Chinese food. This contrasting combination of foreigners + Chinese stomachs can not only quickly attract users' attention, but also establish a differentiated feature that is difficult to replicate in the food broadcasting track.

@吃货老外铁蛋儿TikTok video screenshot

@王七叶, a drama account that topped the follower growth list in April, has accumulated 11.9 million followers on Douyin with its unique drama style. A careful analysis of the content of its account shows that the contrast in its character setting is undoubtedly a huge highlight.

In the works she has published, the protagonist Wang Qiye can be regarded as a genuine goddess with high looks, figure, dressing style, and dancing skills.

But from the perspective of expressiveness, she is a "crazy girl" who is open-minded, down-to-earth, and bold. She can do all kinds of things in the video without scruples that are in sharp contrast to her external image, which makes users frequently exclaim "I like this kind of sick beauty" and "I never thought that greasy can be used to describe a beautiful woman", while also deepening their impression and love for the account.

@王七叶TikTok video screenshot

In addition, we also saw the account @董赤赤 which records funny daily life. The protagonist is Dong Chichi, a beautiful Northeastern girl who looks sweet and quiet but actually has a "tough heart", acts tough and is not particular about details.

Surrounding the "illusion" brought by his appearance, Dong Chichi has a series of hilarious jokes that make people laugh. The strong sense of contrast and the subsequent content twists not only make Dong Chichi's "inconsistent" image deeply rooted in the hearts of the people, but also build up the unique characteristics of the account, making it loved by many users.

@董赤赤TikTok video screenshot

Overall, by creating a unique and personalized sense of contrast, different types of accounts can derive a set of playing methods that suit them, and then, on the basis of creating a sense of contrast, give the account more characteristics, thereby forming their own differentiated advantages in a certain track.

2. The music track still has room for growth, with a wide range of creativity and formats

Last September, music expert @富贵 established his mysterious tone and differentiated characteristics with his "black clothes + black hat" outfit that did not show his face, which aroused the strong interest of many users to stop and watch. On this basis, coupled with his excellent singing skills, @富贵's number of fans has exceeded 5 million in 60 days.

There is no doubt that the music track has always been a popular track in the short video ecosystem, and several music accounts appear on the fan growth list almost every month.

Among the endless stream of accounts, we can also find that although the core is to demonstrate singing skills, the way music talents display and the types of performances have spawned many types. Some are passionate outdoor music talents active in the streets and alleys, and some are indoor music talents with relatively literary video styles.

No matter what type, as long as there is innovation in form and style, there is a chance to attract the attention of a large number of users . @豪哥哥, who is on the fan increase list this time, is a typical example.

@豪哥哥, who has nearly 13 million fans, focuses on "bulk song modification" and secondary creation. In the videos he posts, he magically modifies the lyrics of various popular songs around different plot themes, and then presents them in a vivid and exaggerated way, thus forming a unique new style that makes users unable to stop watching. Among his series of adaptation works, the most popular ones recently are several adapted and performed videos of Indian classic songs.

@Hao brother TikTok video screenshot

On April 27, @豪哥哥 released a video of an Indian song adaptation. In the video, he and his companions were wearing Indian-style clothes, riding motorcycles on a country road, and suddenly encountered two beautiful "Indian" women. With the opening lyrics of "Where are you going, girls? My motorcycle can only carry two of you", a magical song adaptation drama with a strong Indian flavor began.

Brother Hao worked closely with the two women, as well as another "Indian woman" who emerged from the woods, to perform the adapted duet of the song while performing it brilliantly with lifelike expressions and movements. Throughout the video, the lyrics, melody, and context fit perfectly, and although the song was sung in Chinese, the tone sounded very much like an Indian accent, with a distinct Indian style.

@Hao brother TikTok video screenshot

After this video was released, it quickly became popular among many users due to its magical style, brainwashing melody, and funny plot. At present, the video has received 218,000 likes. After that, @豪哥哥 has successively updated several Indian-style series of works. Each video has been polished to perfection in terms of lyrics, plot, and details. The enthusiasm of users has been further ignited, and the account has also reached a new peak in the increase of fans.

@Hao brother TikTok video screenshot

To summarize @豪哥哥's secret to increasing followers, we can get a glimpse of it from a fan's comment in the account's comment area. Under a work posted on May 10 with 334.1W likes, a fan commented that his video is " creative, well-acted, detailed, realistic in costumes and props, and has an addictive background music ."

In Kas's opinion, in addition to showing his outstanding musical talent, @豪哥哥 has also perfectly integrated music with the constantly reversing spoof plot. The devilishly chic song adaptation, the superb and unrestrained acting skills of several actors, and the in-depth polishing of the theme and details have made the account not only brainwashing, addictive, interesting, and fun, but also greatly enhanced its irreplaceability.

@Hao brother TikTok video screenshot

2023 is about to be halfway through. Will the follower growth list bring us new surprises in the future? Kas will continue to pay attention.

Author: Yue Yao

Source: WeChat public account "CaasData (ID: caasdata6)"