Xiaohongshu gained over 490,000 followers in one week. I summarized N notes on increasing followers that even newbies can use!

How can a newbie on Xiaohongshu quickly increase his followers? The author of this article uses the account of Xiaohongshu blogger Princess is Made of Flowers as an example to show how we can quickly increase our followers in a short period of time. Next, let’s take a look at the author’s sharing.

Recently, emotional blogger @公主就是制作花 has become popular!

With just one video, more than 1.28 million people on Xiaohongshu alone gave her crazily likes!

What’s even crazier is that this girl who claims to have “fallen into all the traps of love” gained over 490,000 followers on her Xiaohongshu account in a week.

How does she do it? Any tricks?

What is her methodology for increasing followers? Can ordinary people learn it?

In-depth analysis: if you enter the game, why is it recommended that you do the emotional track?

Today, we will analyze in detail the secret of increasing followers of emotional blogger @公主是我是我花~ The content is very interesting and worth collecting!

1. How did she do it?

Knowledge point notes: Xiaohongshu emotional account operation formula = flattering personality positioning + sincere expression skills + high frequency of interaction + immersive advertising + a successful core

1. A pleasing character positioning

Personality is an important basis for converting fans, and it is also an important way to distinguish between people and tools.

Notes without personal characteristics are just tools, the kind that will be left in the user's favorites to gather dust. If you are not remembered, you will not be distinguished from other accounts.

@公主是我用花 is positioned in the emotional track, using her own growth experience and love experience to heal users who are confused and hurt in emotions and love, and narrowing the main audience to girls who stumble in emotions.

Knowledge point notes: Before creating an account, think about these questions: Who are you? What have you done? What content will you share in your notes? What is the difference between you and others? Why should others follow you?

Reality, maybe @公主 is a fan-attracting weapon made of flowers! She shows her real self in her life in her account.

She has experienced failed relationships, and with a plain, unpretentious face, she tells her fans in front of the camera about her past "pain" and current beautiful love. She is like a close friend, silently telling girls: You see, appearance is not that important, and ordinary girls also deserve good relationships.

This attitude and expression of fighting emotional anxiety is very popular, as evidenced by the 1.18 million users following it.

Knowledge point notes:

1) Give users a reason to follow you and provide value directly! Choose a vertical track that suits you, stick to it, and be refined and professional in this field.

2) Users prefer dedicated bloggers to multi-faceted bloggers, who must have a high degree of empathy with users’ momentary feelings.

2. Sincere expression skills

Sincerity and intimacy are the keys to the success of @Princess is Made of Flowers.

When many emotional bloggers fall into the vicious circle of focusing on appearance and taste, @公主是制作花上如清流, appearing without makeup, as if she is no different from ordinary girls around us. As such a kind friend, she has healed and encouraged countless girls.

@公主是否正确的视频 is plain and simple, without affectation or pretense. There is only sincere content and a cordial sense of communication. It is a single-lens voiceover, using the most authentic experiences and sincere tone to allow users to better empathize with the audience.

Knowledge point notes: When you are a self-media, you must be "altruistic". Find the intersection between self-expression and users, so that the notes can become a hit. After all, what users care about most is whether their needs are met.

3. High frequency of interaction

@公主是制作花卉 has posted 32 notes in the past 30 days, all of which are video notes, reflecting her strong execution ability and updating efficiency.

In addition, frequent interactions with users in the comment section and replying to private messages through videos are also ways for the blogger to retain fans and enhance user stickiness. By increasing the interaction rate with fans, user activity is ensured, thereby maintaining users' continued attention to the content of the account.

Knowledge point notes: Any industry is hard, no matter how well you do. Everyone has a similar IQ, but in the end, the difference between people is actually laziness. Those who are not lazy do well. This sentence applies to self-media.

4. Immersive Advertising

Can emotional videos make money? How?

Direct advertising is the most common and effective way for emotional accounts to make money, and the main method of delivery is video implantation.

@公主是用花卉的mainly promotes products through immersive scene promotion and presents chat records with brands in videos, making the product experience more realistic and fans more trusting, thereby increasing the conversion rate of promotion results.

For example, in the video "I love the bacteria water sent by the PR, but they lied to you that you are not Chinese", @公主就是花卉做first directly pointed out that the brand wanted to send her an acne-removing product, but because she did not have acne, the brand instead sent another product for the blogger to experience. She also attached screenshots of the chat with the brand PR. The creative presentation made the video content humorous and realistic.

At the same time, the video explains the changes in his facial skin before and after use. After going through the whole process, users can truly experience the functionality of the product.

Lifelike scenes and humorous talk make it easy to sell products.

5. One Core

I think the 5th point is the most important!

Also @Princess is the core of success made of flowers!

That is content capability.

This is also her secret to increasing her fan base, and it is worth breaking down and analyzing in detail!

2. What is her secret to increasing followers?

Knowledge point notes: There is a formula for increasing followers on Xiaohongshu:

(Personality + Quality) * Quantity = Fan Growth.

We have already shared the character setting part in the previous part, and another key point: quality, refers to the quality of the content. Xiaobai needs to pay attention to the following four points to improve the quality of the content:

1. Content Framework

Content is the core of the self-media field. It is not only a medium for transmitting information, but also the key to stimulating user emotions and resonating with them.

@Princess is Made of Flowers cleverly uses an effective formula:

Pain point + solution + detailed explanation + benefit = emotional value

Use this formula to show your real events and real feelings.

• First of all, @公主是玫瑰制作 by pointing out the emotional pain points of herself or other girls, directly exposing the confusion and problems. This authenticity and honesty makes users feel as if they are in the same predicament, which inspires resonance.
• Secondly, @公主是用花作 not only reveals the problem, but also provides solutions. Through detailed explanations and demonstrations, she shows users how to deal with and solve difficulties. This kind of practical information helps and guides users and provides them with motivation to take action.
• Then, @公主是用花 (Princess is made of flowers) strengthened the persuasiveness and credibility of the information through stories of specific personal experiences. Through vivid descriptions, careful analysis and detailed explanations, the problems and solutions were explained more clearly and easily, allowing users to deeply understand and accept them.
• Finally, @公主是是我花 (Princess is made of flowers) emphasizes the benefits and positive impacts of these solutions, showing users the positive results and positive experiences in actual situations, creating a positive emotional resonance.

After understanding the benefits of solving the problem, users felt emotionally satisfied, which further strengthened their identification and trust in @公主是开花的花做.

By applying the above framework formula, @公主是用花的手工翻译 cleverly transformed her real events and true feelings into emotional value, and successfully resonated with users.

Such a content strategy can not only attract users' attention and participation, but also establish deep connections with users, bringing bloggers lasting influence and a loyal fan base.

Why is the princess made of flowers and able to output continuously and stably? It is because she has rich experience in the emotions of both sexes. The inspiration she gives us is:

Knowledge point notes: You must choose a field in which you have a certain amount of knowledge or experience, so that you can have "innovation points". Only in a field that you are familiar with can you have more opportunities for innovation and have the core competitiveness of your own account.

2. Tool-based “topic selection method”

In terms of topic selection, @公主是用花做了 involves "Sober Love", "Sweet Mouth Series", "Sex Science", "Obsession with Yourself", "Love Skills" and other aspects, covering a wide range and easily expanding the potential number of readers.

Once you figure out the topic, the title of the content will come out. Here is a title formula that you must remember:

Title formula:

Pain points/scenario + solution + result

That is, when users see your title, they can think of the benefits it brings to them and generate an emotional resonance.

Knowledge point notes: It is recommended that friends who want to do Xiaohongshu, when they don’t know how to choose a topic, can find popular topics by searching for keywords in the benchmark field, imitate first and then surpass! You can also expand the topic selection through highly praised comments, find popular topics in the notes of benchmark bloggers in the same field, and collect popular topics outside the site (official accounts, Zhihu, Bilibili, Weibo, etc.).

3. Cover analysis

Real people appearing in the photos + flowery titles are the cover features of @公主是是我创作花. The key points are highlighted through lifelike scenes and opinion-based flowery titles, allowing users to quickly obtain key information and stimulate the user's urge to click.

The cover photo of the blogger without makeup is casual yet friendly and confident, which better reflects the blogger's unity of knowledge and action, encouraging everyone to be themselves and show the confident radiance of women.

At the same time, @公主是用花是真人’s appearance on camera makes the account more personal, thus increasing user stickiness. In addition, the combination of hot search terms + effect words such as “popular high-energy girl” and “hand-in-hand teaching you how to control a man” also allows users to better grasp the key points of the video.

4. Content presentation

@Princess is Made of Flowers is mainly presented through plot videos.

The plot hits the audience's heart directly, and makes the audience feel refreshed through the sense of immersion and fun.

For example, in the video "Couple Education Class that All Girls Can Understand", @公主就是花卉做uses pictures and physical simulations to provide female users with in-depth and easy-to-understand women's health education. While being humorous, it also tells users in detail about health education knowledge, thus achieving the effect of popularizing science.

1.28 million likes, 540,000 favorites and 60,000 comments and interactions are enough to illustrate the originality and significance of the blogger's content presentation.

3. Why is the emotional track so popular?

It is easier to expand emotional content and create hits.

Emotion is the most primitive and widespread need rooted in our hearts, and it also drives the prosperity and development of emotional content on the supply side.

In the Internet age, emotional content in various forms has emerged, such as emotionally resonant audio podcasts or carefully produced emotional short videos. These contents may not always be logical or solve problems, but they attract a large number of consumers from all walks of life.

The key reason for the popularity is that the content can touch people's inner resonance points: the creators of these contents seem to know your inner world well, every sentence touches your emotional core, and every word gently touches your nerve endings.

Like a friend who understands your innermost thoughts, they satisfy your desire to be understood and cared for. No matter where you are in society, you can find resonance in these emotional contents and satisfy your emotional needs. This resonance is the key to the popularity of emotional contents and the reason for their popularity. Therefore, bloggers who focus on the emotional track are more likely to produce popular content.

Overall, @公主用花做的's choice to build her personal IP on Xiaohongshu, a social platform dominated by female users, just fits her broad female audience base and market demand.

Through her sincere personality and expression, she demonstrated her personal growth and emotional perspectives, establishing a strong resonance and connection with female users. The blogger frequently interacts with fans, continuously attracting and maintaining a high level of interaction.

High frequency of updates allows users to find entertainment, relaxation and resonance in her content, which is especially important for female users who are eager to find an emotional outlet and share their thoughts and experiences with others.

With her unique perspective and deep thinking, she explores the problems and challenges faced by women in life. She not only gives girls courage and strength, but also provides practical suggestions and solutions, holding an umbrella for them.

This strategy of building a personal IP worked very well for @公主是我创作的花, and it also provided a reference for other content creators.

4. Summary of notes on knowledge points in this article

1. The operating formula of Xiaohongshu’s emotional account = pleasing personality positioning + sincere expression skills + high-frequency interaction + immersive advertising + a core of success.
2. Before creating an account, think about these questions: Who are you? What do you do? What content will you share in your notes? What is the difference between you and others? Why should others follow you?
3. Give users a reason to follow you and give them value directly! Choose a vertical track that suits you, stick to it, and be refined and professional in this field.
4. Compared with multi-faceted and three-dimensional bloggers, users prefer dedicated bloggers who must have a high degree of empathy with the user's "momentary feelings".
5. When running a self-media, you must be "altruistic". Find the intersection between self-expression and users, so that the notes can become a hit. After all, what users care about most is whether their needs are met.
6. It is hard work in any industry, no matter how well you do. Everyone has a similar IQ, but in the end, the difference between people is actually laziness. Those who are not lazy are doing well. This sentence applies to self-media.
7. There is a formula for increasing followers on Xiaohongshu: (personality + quality) * quantity = fan growth.
8. You must choose a field in which you have a certain amount of knowledge or experience, so that you can have "innovation points". Only in a field that you are familiar with can you have more opportunities for innovation and have the core competitiveness of your own account.
9. I suggest that friends who want to do Xiaohongshu, when they don’t know how to choose a topic, can search for keywords in the benchmark field to find popular topics, imitate first and then surpass! You can also expand the topic selection through highly praised comments, find popular topics in the notes of benchmark bloggers in the same field, and collect popular topics outside the site (official accounts, Zhihu, Bilibili, Weibo, etc.).

5. Final Thoughts

I have to admit that it is really not easy to be a Xiaohongshu blogger who produces valuable content for a long time - it depends on talent, accumulation, skills, and luck.

But it is not as difficult as you think. Xiaohongshu is currently the most user-friendly content creation platform. Keep learning, thinking more, practicing more, clearly positioning yourself, understanding the platform, and operating and monetizing. The next explosive content may be you.

Finally, don’t listen to people telling you 100 times how to do self-media, how to do accounts, how to do personal IP, it’s better to practice 7 works now~

Author: Huanghe understands operations, WeChat public account: Huanghe understands operations