Without showing face or shooting videos, sharing health tips with pictures and texts, earning 75,000 yuan a month

This article analyzes a successful case - a 100-year-old health science account, and reveals the strategies and methods behind it, including innovative combinations, topic selection skills, and continuous detail optimization. These strategies are not only applicable to the field of health, but can also be widely used in content creation in other fields, providing a practical guide for creators who want to succeed in the field of self-media.

Without showing his face, taking pictures or editing videos, he lives to be 100 years old by relying on health science pictures and texts. He can earn 75,000 yuan a month just from Guangzi, not to mention other income from selling goods. This is a very impressive achievement.

Looking only at the form of the centenarian training program, it is easy to think that just having a good idea and a good form can achieve such a good result.

Not really. Not long after Baisui, others were also doing it, but he did the best because he paid attention to many small details. Just like the English words I made for immersive games before, there were others with the same format, but their data was not as good as mine because in addition to the format, there were many details.

Today we will analyze what we can learn from Baisui.

1. New ideas: health care + cultivation + check-in + flat style

New forms of creativity often do not come out of thin air, but are “new combinations of old elements.”

When we talked about "health preservation" in the past, what came to mind were the yellow, green, and regular script content of the middle-aged and elderly style, which chattered endlessly about practical matters and precautions.

Baisui directly broke it down and reorganized it, breaking down the big goal of "keeping fit" into smaller precautions and points than "keeping fit" and "losing weight", and combining the three elements of "keeping fit", "cultivation" and "punching in", and then applying the "flat style" design that young people like. This not only meets the psychological needs of everyone who does not have time to study various health principles and wants to see practical fragmented information and learn directly, but also makes it easy for young people to accept and like.

When choosing our own content format, we can think about whether we can combine it with "check-in" and "cultivation" elements, such as "cultivation of logic masters", "cultivation of aura masters", etc., and then reflect it with design elements that young people prefer.

2. Topic selection: Specific + cross-track reference hot topics

Another health account that was run during the same period as Baisui also updated more than 300 notes, but had less than 4,000 followers.

One reason is the difference in topics.

The topic of Centenary has three characteristics:

Specific, such as "Don't cover your head when sleeping" and "10 foods that increase body odor", so that people can know what it is and what to do at a glance;

Cross-track closely follows the hot topics of young people, such as "suitable jobs for low-energy people" and "cultivating growth-oriented hobbies", which were hot topics in other tracks at the time;

Giving young people some legitimate reasons to do bad things, such as "People who are consumed by internal friction can relieve their anger by eating hot pot" and "It is appropriate to be bad during the dog days of summer" is particularly popular.

3. The cover title has been undergoing detailed adjustments and upgrades

Baisui has updated more than 300 notes since March 2022. Although the main form has remained unchanged, it has been updating and iterating the details, such as adjusting the title, adding small text to the pictures, and changing from color block style to line style, trying line puppies in the middle, and now the line men, which are becoming more and more refined and have their own unique style.

It is important to point out that, despite adjustments and upgrades, Baisui has always been targeting young people who pursue punk health.

As for another blogger, the target audience of his content has changed several times, from content for middle-aged and elderly people to content for young people, and then to a style for older people. This will make the account personality more confusing, and the system does not know who to push you to.

Positioning is more about determining the crowd. As long as you are targeting the same group of people, it doesn’t matter if the content is occasionally different. For example, if you talk about health preservation when you are a 100-year-old, you can also talk about suitable jobs and growth-oriented hobbies.