How does Amazon create variations? What is the method?

To open a store on Amazon, you must first understand some basic concepts, especially the terms related to variants. If you don’t understand these, it will be difficult to make a good product. Recently, a novice merchant asked Amazon how to make variants. In fact, variant is a general concept. Let’s introduce it in detail below.

How does Amazon do variations?

1. Amazon sellers can list each product in variants first, and then merge them together. In this way, sellers can not only understand the specific performance of each product in advance, but also set different prices according to the sales of the products, and advertise the best-selling products to support the sales of other products.

2. When optimizing Amazon's variants, it is best to set the number of variants to about 5-8. At the same time, when setting Amazon's variants, you can use the price difference to stimulate consumers' desire to buy, rather than setting every price the same, such as setting a minimum price, a maximum price, and then setting an average price between the two. Among the three prices, low-priced products can be used to attract traffic, average-priced products can get more positive reviews, and high-priced products can allow sellers to make more profits.

3. Optimizing Amazon variants can effectively improve product conversion rates. If there is only a single product, consumers have no choice. When they don’t like the product, buyers will immediately close the page; if there are many types of products, the display page will automatically appear under the title, and buyers will have more choices, attracting buyers to click on the variants to read the details, thereby bringing traffic and conversions to other listings. In addition, optimizing variants can improve the ranking of Amazon store listings. On Amazon, products with variants have more attributes than products without variants, which will increase the exposure of the product to a certain extent, thereby improving the ranking of the listing.

In fact, the benefits of Amazon variants are very obvious. You can know the specific performance of the product in advance, and you can also set the price according to the sales of the product. When choosing variants, it is best to only set the number to about five to eight.

Amazon's variants actually refer to different models and specifications of the same product, so if you want to make variations, you need to put all the child bodies in the parent body on the shelf and edit them. In this way, all the variations of Amazon's listings are ready. There are some rules to follow when uploading the child bodies.

Recommended reading:

What is a parent in Amazon? What is an Amazon variation relationship?

How to upload Amazon variation images? Where to upload?

How to use Amazon variants? What are the tips?