With 1.6 million followers added in one month and multiple videos receiving millions of likes, has the cross-dressing track produced a new hit?

Flowered bed sheets become retro high-end "dresses", white mosquito nets become elegant and noble "wedding dresses", and even express boxes and mops can be transformed into big-name "clothing" in a matter of minutes. Can "cross-dressing + contrast" create new tricks? Today, let's take a look at the new hot-selling talents in the cross-dressing track.

Recently, short video expert @氮菊 has achieved 550 million views with his "Everything Can Be Wearable" series of content. Not only has he attracted over 1.6 million fans on the Douyin platform in one month, but he has also received 5 hit works with over one million likes.

Oxidized Chrysanthemum did not become popular overnight. Before she became famous, she had been deeply involved in short video creation for more than two years. It was not until today that she attracted attention for her "contrast + cross-dressing" content. At the same time, because her style, positioning, and experience of becoming famous are very similar to those of the top influencer @陆仙人, Oxidized Chrysanthemum is called the "female version of Lu仙人" by netizens.

In the short video field, cross-dressing content has never been scarce, and there are many top cross-dressing masters like "Diao Di La Hai". Why can Oxide Chrysanthemum break through now?

01"Contrast + Cross-dressing" video becomes a hit

"You said my figure would look good even on grandma's floral bed sheets..."

In the video, "Oxidized Chrysanthemum" is wearing a plain face, slippers, and a short-sleeved shirt that couldn't be more ordinary, looking a little "sloppy". However, at this moment, she picked up a bed sheet, and the camera turned, and "Oxidized Chrysanthemum" wearing the bed sheet suddenly turned into a bright and beautiful woman, and even the bed sheet on her body instantly turned into a retro-style skirt.

Recently, thanks to the "Everything Can Be Wearable" series, short video expert @氮菊 has repeatedly received over a million likes on Douyin and Kuaishou. The above video was released in mid-October this year and has received 2.06 million likes on Douyin and 1.519 million likes on Kuaishou, making it one of the expert's representative works that has become popular.

In September 2022, because of a fan's comment "I want to see you wearing a sack", Oxidized Chrysanthemum directly modified the red plastic bag into a "dress" and wore it on her body, and matched it with a pair of red high boots.

Unexpectedly, this video achieved a good effect. The aesthetic transformation and matching, coupled with the confident and flamboyant steps of Juxtaposition, made this video receive 225,000 likes and attracted a large number of netizens to interact and leave comments: "This is not a sack, it is clearly a haute couture dress" and "You understand supermodels."

Later, Oxide Ju not only wore yoga mats, fishing nets, express cartons, floral sheets, etc., but even mops and urea bags on his body, thus giving birth to the "Everything Can Be Wearable" series.

In the video, the quilt designated by netizens can be worn by Oxidized Chrysanthemum into an elegant "haute couture wedding dress"; the mop used for mopping the floor has been designed to have a "tassel style" that has swept users; the express carton can be worn to show a kind of "wild beauty" of the mountains... Under the 1.8-meter aura of "Oxidized Chrysanthemum", the effect of each video is very eye-catching.

So far, the series has updated 20 videos on Douyin, with a total of 550 million views. Among them, 5 videos have received more than one million likes, and the lowest number of likes is 186,000.

Thanks to the "Everything is Wearable" series, Oxide Chrysanthemum became popular on the Internet and showed a rapid trend of increasing fans on major platforms.

As of now, he has 4.23 million, 3.08 million, and 1.38 million followers on Douyin, Kuaishou, and Xiaohongshu respectively, and nearly 10 million fans across the entire network.

He has posted a total of 281 videos on Douyin, which have received over 40 million likes in total; he has posted a total of 88 videos on Kuaishou, which have received over 21 million likes in total.

Feigua data shows that in the past month, Oxygen Chrysanthemum has gained 1.539 million followers on Douyin, with an average daily increase of 51,000 followers. In the latest "Followers Growth List" compiled by Xinbochang, Oxygen Chrysanthemum ranked 16th with a single-week increase of 598,000 followers.

02 From Miss World to “Small Town Supermodel”

The popularity of Ju Xing is not sudden. In the words of netizens, "It is only a matter of time before Ju Jie becomes popular."

According to Xinbochang, Oxygen Chrysanthemum was originally a beauty blogger. Before she became famous, her videos mainly focused on cosmetics and skincare product reviews, personal life Vlog sharing, etc. Oxygen Chrysanthemum once revealed in the video that she opened a Douyin account in July 2020.

Before entering the Internet industry, Oxidized Ju had professional modeling experience, which gave her a natural advantage in short video creation.

Although she was born in a small county in Guangxi, she was admitted to Guangxi University to study management. However, because she was not interested in her major, she often worked as a model in her spare time and participated in many modeling competitions.

In 2019, Oxidized Ju represented Guangxi in the "Miss World China Finals" and won a prize in the competition. In 2020, Oxidized Ju was still a sophomore, but because of her identity as "Miss World", she signed a contract with the MCN agency Tisu Culture.

After Oxide Chrysanthemum became popular, people can't help but think of another internet celebrity "Lu Xianren". Under Oxide Chrysanthemum's work, a netizen left a message saying "You have a completely high-end face, the female version of Lu Xianren", and this comment received 83,000 likes.

Both have distinctive high-end faces, both can make ordinary items look like they are custom-made by big brands, and both are "country models" walking in the fields of small towns... Whether in terms of personal characteristics, account positioning, or experience of becoming famous, Oxidized Chrysanthemum is very similar to Lu Xianren.

In 2019, Lu Xianren successfully became popular by wearing a "red blanket" battle suit, and his fans soared to 10 million, making him a top celebrity on Douyin.

Like Oxide Chrysanthemum, Lu Xianren became famous mainly for her country-style model catwalk series videos. Now, Lu Xianren has not only accumulated 10.94 million fans on Douyin, but also performed on the stage of the International Fashion Week.

Therefore, many netizens call Oxidized Chrysanthemum the "female version of Lu Xianren" and see the shadow of Lu Xianren in her.

However, Chrysanthemum Oxide and Lu Xianren are actually quite different.

For Oxide Chrysanthemum, the public is currently focusing more on her "clothes", and they expect to see more "clothing" on her, which means that users have high requirements for Oxide Chrysanthemum's short video content creation. Once the work is not creative enough, or users feel aesthetic fatigue, there is a risk that the account will fall into a bottleneck period.

03 Why can chrysanthemum oxide break through?

Oxygenated Chrysanthemum entered the short video industry in 2020, but until its recent explosion in popularity, its account had been lukewarm for more than two years of operation.

According to Xinbochang’s observation, before the recent popularity of cross-dressing content, the evaluation of oxidized chrysanthemum and other content did not have works with more than one million likes, and most videos had less than 100,000 likes. Among them, the video with the highest number of likes, "Jewelry Blind Box Unboxing", was released in April this year and received 600,000 likes. Overall, the data of its works fluctuated greatly.

Now, cross-dressing is a new direction she is trying. It is also because of this series of content that she has become a huge star.

There is no shortage of cross-dressing creators in the short video field, including phenomenal top talents like "Daidi Lahai". Why can Oxidized Chrysanthemum break through now?

First, the contrast is used to the extreme. In the cross-dressing videos of Oxide Chrysanthemum, before each cross-dressing, Oxide Chrysanthemum will present an "unkempt" appearance, and the video recording location is generally in the outdoor rural background such as vegetable fields, corn fields, field streams, etc.

Next, as the music changes, the clothes change, and the camera turns, a supermodel dressed fashionably and gorgeously appears against the plain and natural rural background. The ordinary girl before the transformation appears real and down-to-earth, while the "supermodel" after the transformation appears noble and cool. Against the backdrop of the rural background, the huge transformation between the two undoubtedly brings users a super visual experience that touches the user's heart.

Secondly, clear positioning and memory points. Before each transformation, Oxidized Chrysanthemum would specifically say in the video, "You said that my figure looks good in...". This sentence is Oxidized Chrysanthemum's catchphrase, and it is also a way for the creator to strengthen his own memory points, so that users can associate this expert with the first time when they see this sentence.

In addition, the most important point is to have your own characteristics and personal charm that cannot be replaced by others.

Regarding this point, in a report by New List, Xingya Ju’s agent Xinyi mentioned that in her opinion, the reason why Xingya Ju became popular was not only because of her supermodel appearance, but also because of the confidence and desire on her face that said “I want to shine.” “Don’t be too internet-savvy, you need to have your own characteristics.”

And Oxygen Chrysanthemum herself once said in a video: "For a makeup-free blogger, it doesn't matter how good-looking you are. There are many people who are better looking than you. The most important thing is to be recognizable."

Cross-dressing + dancing, cross-dressing + card point, cross-dressing + catwalk... From the popularity of Oxide Chrysanthemum, we can see that although the cross-dressing track is very "competitive", there is also a lot of room for development. As long as you work hard, you will be favored by traffic.

Oxidated Chrysanthemum is one of the many people who work diligently to create content, and is also a "lucky one". However, how to take on this traffic and better break through the inherent circle is a difficult problem facing Oxidated Chrysanthemum and his team.

Author: Aligu, Xiaolongguo

Source: WeChat public account "New Broadcasting Field (ID: New_bc)"