How to enter the Seller Center on Shopee? How to operate Shopee?

There are still many domestic merchants who open stores on Shopee and engage in cross-border e-commerce. These merchants will have many questions when operating stores on Shopee. After all, it is different from domestic e-commerce platforms, but there are still some things in common. So how do you enter the seller center on Shopee?

How to enter the Seller Center on Shopee?

The login process for each Shopee site is the same. After entering the seller login portal, click the login button in the upper right corner. After entering your Shopee account, you can enter the seller center and manage your store.

After logging into the Shopee seller backend, you can also choose the language. The path is: enter "Store Settings", click "Shop Settings", click Simplified Chinese, then the seller center page will be converted to a Chinese interface, allowing you to perform related operations better.

How to operate Shopee?

1. Before launching new products, sellers can search for the hot search terms of the products on various sites, add the hot search terms to the product titles, and put the keywords with the highest search volume at the front. If the keywords need to be modified, try to modify them during a period of low traffic to minimize the impact on product rankings. The frequency of changing product titles should not be too high, and the amount of modifications should not be too much, because too many modifications will affect the product search rankings.

2. Although a large variety of products in a store will provide buyers with more choices, most of the products that have not been sold will occupy the store display position, reducing the chances of buyers finding the target products they want to buy. In addition, the Shopee platform will regularly clean up products that have been on the shelves for more than 3 months but have never been sold. Therefore, sellers should choose products with greater potential when adding new products, and clean up products that have not been sold for a long time on their own.

3. Fans are an important source of natural traffic and orders for stores. In the early stages of store operations, increasing fans is a very important operation link. Sellers can actively follow the platform's popular sellers (especially similar categories) and their fans, which will increase the chance of being followed back and increase the store's exposure. At the same time, low-price promotions can also help stores attract traffic and increase the number of fans.

If a Shopee seller encounters the situation where his account is unable to log into the Seller Center, he should check whether it is caused by the above reasons, and then make adjustments or consult the platform customer service to avoid affecting the store operation.