What areas can be optimized in Shopee? What are the optimization methods?

As a cross-border e-commerce platform, Shopee is relatively well developed. More and more merchants are opening stores on this platform. After opening stores, merchants need to do a good job of optimization. So what areas can be optimized in Shopee? The following is an answer for everyone.

What areas can be optimized in Shopee?

1. Optimize click-through rate

First of all, the main image of the product should be clear so that the function is immediately clear. If it is a piece of clothing, it is best to have a background effect.

Secondly, the product title should contain appropriate keywords. If it is a brand, the brand status should be clearly stated, and it is best to add some emoticons. The price should be competitive, and it is best to have a discount tag to attract the buyer's attention.

Third, set the focus. If there are likes, etc., you can send gifts to increase the number of likes and reviews of the product. Check if there are similar popular products in Shopee for optimization. It should be noted that you cannot use the same product title or picture, which may lead to delisting.

Finally, sellers should operate carefully and strive to get preferred seller, mallseller, LPG and other platform labels. The specific rules required to obtain this label need to be consulted with the account manager.

2. Change keywords regularly

After a period of time, keywords will change, and the selection of keywords should be based on changes in current popular trends. Of course, it also includes changes in search rankings of popular keywords, as well as changes in click-through rates and conversion rates. Based on these changes, sellers can make corresponding adjustments based on the popular search term suggestions in Xia Data.

At the same time, sellers should also regularly search for products of the same type on the front end and optimize the keywords of their products based on current popular products.

3. Optimize based on product exposure purpose

For low-priced traffic-generating products, don’t pay too much attention to the ROI of a single product. Instead, pay attention to changes in store traffic and order volume, while performing keyword screening and price adjustments.

If you are concerned about the ROI of a single product, sellers should pay close attention to the product, and optimize the product every week. If it is a sell-off or write-off product, during the sale, if the CPO allows, try to increase product exposure and sales.

The above are the optimization methods for Shopee stores. In fact, optimizing a store requires starting from all aspects. Merchants can definitely optimize their stores after using these methods, thereby bringing more traffic and sales to their stores.

Recommended reading:

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