6 core points of making money by selling women's clothing on Douyin

Introduction: The Douyin e-commerce market continues to be hot. Through this article, the author will tell you how to operate a women's clothing account. Whether it is the focus of short video shooting or the marketing methodology, this article describes it in detail. Come and have a look.

Women's clothing accounts for half of women's e-commerce consumption, and many people want to squeeze into this market to make money.

But why, you work hard to shoot women's clothing videos but can't sell the products and make money?

Some women's clothing picture accounts sell more than you by just finding pictures on the Internet.

Today, the village chief is here to talk to you about what is the key to selling women's clothing on Douyin.

01 Take fewer photos of people and more photos of products

When creating a women’s clothing account, be sure to take pictures of fewer people.

The more beautiful you make people in the photos, the less products you sell.

Taking fewer photos of people does not mean that the characters should not appear in the video, but the focus of the video is to make everyone feel that it is the clothes that are good-looking, not the people.

First, the more beautiful the model is, the more likely the user feels that they cannot pull off the clothes.

Second, the fewer photos of a product are taken, the less details users will know about the product.

Therefore, in the video, it is necessary to highlight the details of the clothes and the changes after the blogger puts on the clothes.

02 Take fewer photos of people and more photos of their state

What is state? It refers to the mental state after putting on clothes.

A model’s sense of involvement is very important. Many people seem to be shooting videos, but they are actually just clothes hangers.

It's just putting the clothes on casually without showing the beauty of the clothes.

If you sell ancient costumes, they must have an ancient costume flavor; if you sell suits, they must have a sense of professionalism; if you sell little skirts, they must have a clear feel; if you sell yoga pants, they must reflect the beauty of fitness.

03 Highlight the outfit, music and scene

Many people brought Taobao's clothes hanger thinking to Douyin, which is just a pure clothing display.

There is no concept of dressing, and it is easy to see the role of music in short videos.

Want your clothing to sell well:

First, you need to have a dressing concept and tell others how to dress better, whether you are selling socks, T-shirts, jackets, sweaters, skirts, etc.

The second is to have reasonable music. Even if you are showing pure pictures, you should also have appropriate music. Cheerful, ancient, sweet, etc.

Thirdly, there must be a variety of scenarios. Scenarios are to create reasons for users to wear clothes. If your clothes appear in a hundred scenarios, users will have 100 reasons to buy them.

04 Focus on creating best-selling products

I saw many clothing numbers with real people, hundreds of videos were shot, and there were hundreds of clothing styles.

This strategy is acceptable if it is used for picture matching.

However, for ordinary stall merchants or individuals who want to sell clothing, this kind of sales effect is very slow.

You must concentrate your efforts on making a single product a hit, select 5-10 products, and shoot 500 or 1,000 short videos.

Or based on seasonality, you can focus on selling one or two products in a season. There can be many SKUs, such as four or five colors or patterns, but it is best to have only one style.

I have seen a clothing account before. It sold a type of windbreaker in the fall. It shot four or five hundred videos and sold 20,000 pieces.

There is also another account that sells men's clothing. So far, it only sells a pair of men's wide-leg pants, which come in thin and thick styles, and the sales volume has reached over 100,000.

05 You must create a matrix clothing account

It is very difficult to increase the number of followers for an account that purely sells clothing.

In addition, we say to concentrate on making a single product a hit, and you shoot one product in 100 scenes.

Maybe after editing 200 videos, it is impossible to release them step by step.

Therefore, using a matrix account to publish will greatly increase the possibility of the video becoming a hit.

In fact, no matter whether you are making brand products, you can search how many accounts Li Ning, Adidas, Anta, etc. have on Douyin.

In addition, like general white-label products, there are also many accounts that do matrix.

06. Make the product cost-effective

Although on Douyin, clothes worth seven, eight hundred or even a thousand yuan can be sold, and some accounts have quite high sales volumes.

But overall, it is easiest to sell products by keeping the unit price at around 100.

For example, T-shirts are usually priced at 49, 59, or 69, while pants are around 69 or 79.

If you are not a brand and are just a pure seller, it will be difficult to sell at a high price.

Not only are short videos not very effective in selling products, but the key is that it is also difficult for people to enter the live broadcast room.

In addition, the return rate of clothing has always been relatively high, and the high prices make it more likely to result in returns.

The above are just some basic information about women's clothing sales.

When practicing, you will need to make adjustments based on the actual situation.

Another point that needs to be emphasized here is that women's clothing is also divided into many groups. In addition to style and price, the group of people also determines life and death.

For example, children's clothing, teenagers, college students, girls, young women, mothers, pregnant mothers, slightly plump people, plus-size people and the elderly, each group has different needs.

I have seen a store that specializes in selling clothing for people over 60 years old. The styles are very diverse, but the sales volume is amazing.

Therefore, it is also important to focus on the core group of people.

Author: The village chief lives in Shili Village

Source: WeChat public account "Shili Village"