How do cross-border e-commerce companies select products to avoid returns? How are they charged?

After opening a store on a cross-border e-commerce platform, everyone thinks that they need to learn how to select products. Product selection is also very important. If you don’t know how to select products, it is easy for the products to have no sales. How can cross-border e-commerce select products to avoid returns?

How to choose products in cross-border e-commerce to avoid returns?

"70% product selection, 30% operation" is the operating creed of many big sellers. Good product selection is half of the hit. Regarding cross-border independent station product selection, generally speaking, the return rate will be different for different categories. Based on this, Rongchuang's editor recommends that sellers give priority to categories with lower return rates. According to data, the categories with higher return rates are clothing, shoes, toys, luggage, etc., which are about 10%-20%. It should be noted that this figure will be even higher in European and American countries, and the return rate of clothing in some countries is even as high as 50%-60%.

Relatively speaking, the return rate of food and beauty products is much lower, about 1% to 3%. Although the return rate of beauty products has increased due to the epidemic, it has basically remained at around 3% to 5%.

Warm tips for Rongchuang’s overseas cross-border e-commerce: Of course, this does not mean that categories with high return rates cannot be sold. If the seller is more familiar with categories such as clothing, or has supply chain advantages, then they should still be given priority.

The charging rules must be clear and reasonable:

As the primary reason why consumers give up on buying, "extra costs" can actually be broken down into two factors. One is that the extra costs are beyond expectations, such as shipping costs that are too high, which makes consumers feel that it is not worth it; coupled with the lack of clear information such as shipping policies, it is inevitable that consumers feel "cheated" and give up on buying. In order to avoid the above abandonment factors, Rongchuang Overseas Editor recommends that sellers take the following countermeasures. The details are as follows~

1) Reduce the impact of freight costs.

For example, you can set up marketing methods such as "free shipping for the entire store", "free shipping for new customers", and "free shipping for registered mail" to increase consumers' impulse to pay.

2) The charging rules, estimated arrival time, etc. are clear and reasonable.

Provide clear information on shipping costs, taxes, estimated arrival times, etc., so that consumers can make reasonable decisions when shopping.

If cross-border e-commerce wants to select products that will not be returned, then they must select products based on the quality and cost-effectiveness of the products. They also need to select products based on the characteristics of the country where the site is currently located in order to select products that will become popular.

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