How long does it take for Amazon video ads to be reviewed? What are the requirements for uploading video ads?

Many of you are now doing cross-border e-commerce, because the competition on cross-border e-commerce platforms is not that fierce, and the profits of cross-border e-commerce are higher. Amazon merchants also need to advertise and promote. How long does it take to review Amazon video ads?

1. How long does it take to review Amazon video ads?

Amazon has been constantly adjusting its platform policies recently, following the review controversy and the listing being removed without reason. Today, a seller revealed that he received a notice from Amazon US customer service that the seller’s ads will be randomly checked, which may take up to 72 hours to review, and can only be displayed after passing the review.

According to the conversation between the seller and the US customer service, when the seller creates an ad, according to the new policy, the ad is reviewed in the backend, and the review takes up to 72 hours. Once the review is completed, the ad will be automatically published. It is reported that Amazon's relevant team will conduct random reviews of ads, which is a mandatory process. If it is found to be non-compliant, it will be deleted. According to the seller, although the rule has been implemented because its ads have been reviewed, the platform has not yet issued relevant explicit regulations.

2. Are there any requirements for Amazon merchants to upload video ads?

Of course there are. Amazon merchants need to meet the following requirements to upload video ads:

1. Amazon has the right to refuse sellers from uploading videos with poor content, sound effects, or resolution.

2. Amazon requires that videos cannot contain product reviews, URLs of websites outside of Amazon, inappropriate content, time hints (such as limited-time discounts), or price discounts.

3. Upload the highest quality video file. The video formats you can choose are: 3GP, AAC, AVI, FLV, MOV, MP4, and MPEG-2. Please note that Amazon cannot process Apple ProRes files.

In addition, you need to upload a high-definition video thumbnail in JPEG or PNG format, with an aspect ratio of 16:9 and a recommended minimum width of 1920 px. Video aspect ratio: 16:9, resolution: 1920×1080 (preferred), 1280×720 (minimum).

4. Metadata: The video title can be up to 100 characters, and the video description can be up to 400 characters. The video type and related product ASIN are required.

5. Color profile: RGB, DPI: 300 (preferred), 72 (minimum).

If you want to do advertising promotion on Amazon, these ads need to be reviewed. Under normal circumstances, the review can be completed after 72 hours, and you can display them after the review is passed, so you need to understand the requirements for uploading advertising videos.

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