7 ways for children to make money on TikTok

The majority of Douyin's audience is female, but it cannot be ignored that children are also a large and promising group. The author has sorted out various opportunities for bringing goods in the field of infants and young children. If you are also interested in this, let's read on.

Hello, fellow villagers. I am the village chief.

Doing business on Douyin and serving these four groups well will definitely make money: women, the elderly, children, and pets.

People usually pay more attention to women, such as clothing, beauty, department stores, food and drink, etc. But children still have a relatively large opportunity.

Firstly, the group of children is relatively large, with newborns every year. Also, the age range covered is relatively wide, from infants to children before fifth or sixth grade.

Secondly, children are the next generation, and everyone from parents to the elderly are willing to spend money on them, especially now that many of them are only children and have good family conditions.

So today we will briefly review for you what money-making opportunities there are in the infant and child-related fields?

1. Naming your child

This should be the first question that parents are most concerned about.

We have also seen countless videos of children naming on Douyin. Don't underestimate this business, it is completely magnified on Douyin, and a name can cost hundreds to thousands of yuan. The key is that this business has no brand, so anyone can join in, and the earlier you join in, the longer the benefits will last. Of course, a small prerequisite is that you have to have a little understanding of culture.

You can also check the traditional channels and see that Baidu, WeChat and Taobao still exist.

2. Children's complementary food

This is also a problem that many mothers are concerned about, especially now. Many young mothers, although they don't know how to raise children, have high requirements. Unlike our parents' generation who raised children roughly in the countryside, now they want to talk about this science and that ratio.

Therefore, you can create a vertical account around how children can supplement their food, how to eat more healthily, etc.

3. Children's Food

Complementary food is just one vertical product in children's food. Of course, you can also create a more comprehensive vertical account. For example, you can start with various products related to children's food, such as milk, biscuits, bread, jelly, etc. Especially if you are a mother, it is better for you to test and shoot it yourself and let your children try it.

You can also read this article written by the village chief a few days ago. Douyin 20,000 fans, sales 100,000+

4. Children's clothing

Competition in this area is actually quite fierce. Compared with the professional content, such accounts only need to have products. However, when selling children's clothing, I personally recommend not to think about creating a brand or trying to make a high order.

The main focus is on cost-effectiveness, and appearance is also very important. Nowadays, parents want their children's things to be good-looking, even a bib has a variety of strange designs.

Of course, if we make some small and beautiful items for children's clothing, I think the competitive pressure will be much smaller, such as only selling children's bibs, overalls, etc. In addition, there is also the direction of large-size children's products, which is also worthy of everyone's attention.

5. Children's Books

I personally think there are two ways to sell children's books:

One is reading, for example, one account updates a poem, a story, an idiom, a song, etc. in one video. This type of content IP is suitable for some mothers, hosts, and educators.

The second is the best-selling product, which is to find one or two must-read books for children offline, and then add some special features to the design so that they can be clicked and read, etc.

For example, if you want 300 children’s poems or 1,000 children’s identification objects, you only need to choose one or two of these books, and then continue to shoot 1,000 or 200 videos to promote the products.

6. Children's toys

The village chief has written an article about this field before, encouraging everyone to go to the children's toy market, where they can make some money even if they just set up a stall. Article: Come and sell toys and make money!

First, if you have money, you can buy toys specifically for testing and evaluation and create a children's toy account.

Secondly, if you have your own source of goods and produce them yourself, you can create your own brand account.

Third, if you just want to try it, I suggest you go directly to the industrial belt and choose 1-5 products, preferably according to seasonality.

For example, selling water guns, bubble machines, or a special children's car in summer also has opportunities. I have seen an account that only sells a children's toy car. It shot more than 3,000 videos and sold more than 100,000 units.

7. Children's customization

Remember I shared before about customizing rulers and pencils for children? This kind of customized products with blessings and encouragement are also very popular among parents.

For example, pencils have their names and motivational quotes on them, which can easily spread among classmates and attract other parents to place orders. There are many other products customized for children, such as water cups, hats, stickers, notebooks, etc. You can study them.

The above sharing is just a preliminary inventory for everyone. If we break it down into each vertical field or single product, there are still many opportunities.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"