This small product has sold over 300,000 copies on Douyin

What are the characteristics of a small item that can sell more than 300,000 units? The author of this article answers this question through the examples of anti-collision stickers and anti-collision strips, and provides ideas for exploring other hot items. Let's take a look together. I hope it will be helpful to you.

There are actually many small items on Douyin that have sold over 100,000 units, such as the collar stickers we shared earlier (this inconspicuous product sold over 100,000 units).

Today we are going to share with you three small items that are common in our lives and very easy to overlook.

I wonder if you accidentally bump into the corners of tables, doors, windows, or walls at home?

The product I want to share with you today is anti-collision stickers, and there is more than one product.

1. Essential items for daily life

In our daily lives, we often accidentally bump into various corners.

For example, when cleaning up garbage in the kitchen, you may accidentally bump into the edge of the stove.

When cleaning the living room, I would accidentally bump into the corners of cabinets and tables.

Normally, when you open doors, place tables and chairs, use the toilet, etc., you will bump into the wall and make various noises.

This worry becomes more serious especially when there are children in the family.

Because many children do not have a strong sense of safety when playing and often bump into things.

So to be precise, products such as anti-collision strips and anti-collision stickers are for children.

2. Not only table corner anti-collision stickers

When it comes to anti-collision stickers, many people who have bought them will reflexively say that this product is very simple and niche.

In fact, this is not the case at all. Anti-collision stickers come in many product forms and are suitable for many scenarios.

The first one is the table corner anti-collision sticker, which is mainly used for anti-collision at the corners of cabinets, tables, stoves, and TVs.

The second is the door handle anti-collision sticker. When we open the door at home, the door handle often hits the wall, and the wall will fall off after a long time.

Third, bed side anti-collision stickers. Many families have beds with special shapes, and children often bump into them when playing.

The four corners have anti-collision pads. Some families are worried that their children may bump into walls, doors, and cabinets while playing, so they will use larger anti-collision sponges.

Fifth, car anti-collision strips. This product is easily overlooked by everyone, but in fact many people have pain points and have come into contact with it.

When we park and open the car door, we may accidentally hit other people's cars or walls. Then installing an anti-collision strip will greatly reduce the chances of the car door being bumped and painted.

So you see, simply daily anti-collision products are needed in many scenarios in life.

3. A single product can also become a hit

So any of the five types of products mentioned above have great demand in any scenario and have the opportunity to become a hit.

First, such products are needed by a wide range of people, whether you are in the city or in the rural area, the elderly or children.

Secondly, the price is low and the quantity is large. This product is particularly suitable for set meals, 9.9 yuan for X meters, 9.9 yuan for X pieces.

Thirdly, they are easily consumed. Such products are easily consumable due to the influence of humidity in the home.

The most important point is that this type of product has a high level of safety prevention, so it is easy to hit the user's pain points through video, thereby stimulating users to place orders.

One of them is about children bumping into things, but based on this one point, people can shoot thousands of videos in batches to attract the attention of parents and elderly people.

The second is about car collisions. I have a deep understanding of this because it is not easy to get a parking space in the city, and I often accidentally bump into other people's doors.

So I placed an order after seeing a similar video, so I suggest that you can also shoot similar product videos in this way.

For example, for car anti-collision strips, you can prepare several styles with good-looking designs, and sell them easily for 9.9 yuan for 6 or 8 pieces.

4. More good products are waiting to be discovered

The purpose of sharing this case is to tell you that there are actually many small items and objects around us that are worth exploring.

First, daily necessities are high-consumption products, and demand for them will arise every year, this year, next year, and the year after.

Secondly, daily necessities are mostly white-label products, such as garbage bags, anti-collision stickers, wall sticker hooks, slippers, socks, rags, etc. In fact, users do not care about the brand, which is an opportunity for everyone.

Third, in addition to anti-collision strips, there are also seasonal, non-seasonal, and all-age department store products that are worth exploring, such as anti-slip mats and so on.

Many people always look down on small products, thinking that small products cannot make money and have low profits.

In fact, the core issue is that you know too little about this field and have too little exposure to supply channels.

For example, on Douyin, many people can sell millions of products a year by just selling a sun protection sleeve or a charging data cable.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"