How to join Tiktok cross-border e-commerce? Is Tiktok e-commerce easy to do?

TikTok e-commerce provides sellers with new sales opportunities. By entering TikTok through cross-border e-commerce, sellers can obtain massive user traffic and higher exposure. This article will discuss TikTok's cross-border e-commerce entry and provide relevant guidance and suggestions for sellers who want to enter the TikTok e-commerce field.

1. Understand the TikTok e-commerce platform

TikTok e-commerce overview: TikTok e-commerce refers to a mode of shopping directly on the TikTok platform, where users can browse products, obtain product information, and complete purchases directly on the platform. This mode of bringing goods through short videos has become the main feature of TikTok e-commerce.

E-commerce form: On the TikTok e-commerce platform, sellers can display and promote products through live broadcasts, short videos, posters, and other forms to attract user attention and complete purchases.

Advantages of cross-border e-commerce: TikTok has the characteristics of globalization. Cross-border e-commerce entering TikTok can allow sellers to directly reach overseas users, expand the global market, and obtain broader business opportunities.

2. Steps to join TikTok’s cross-border e-commerce platform

Register a TikTok merchant account: First, sellers need to register a TikTok merchant account. They can go to TikTok’s official merchant platform to apply for entry.

Complete store information: After registration, it is necessary to complete store information and brand information, which can increase users' trust in the store.

Understand user characteristics: Understand the user characteristics and preferences of TikTok, promote and display products in a targeted manner, and it is easier to attract target users.

Publish high-quality content: Publish high-quality short videos and content on the TikTok platform to continuously attract user attention and increase the number of fans and interaction rate.

Combined marketing strategies: Combined with other marketing strategies, such as live streaming, discounts, etc., to increase purchase conversion rate and user retention rate.

Cross-border operations: For cross-border e-commerce sellers, they need to consider logistics and payment issues to ensure that international orders can be completed smoothly.

3. Is TikTok e-commerce easy to do?

Platform advantages: As one of the world's largest short video platforms, TikTok has a huge user base and high user activity, which can bring massive traffic and exposure to sellers.

Social attributes: TikTok has strong social attributes, and users are more likely to believe in products recommended by acquaintances or idols, so it has a better effect in bringing goods.

Teenage users: TikTok’s main user group is young people, especially teenagers, which means that products and brands targeting young people are more likely to resonate on TikTok.

Creative display: TikTok emphasizes creativity and fun. Sellers can display their products in interesting and innovative ways, making it easier to attract users' attention.

Cross-border e-commerce opportunities: Cross-border e-commerce entering TikTok can help sellers open up overseas markets. Especially for products with overseas demand, TikTok is a good expansion channel.