4 modes, 7 content directions, factory owners can also do a good job on Douyin accounts

Factory owners shoot Douyin videos, which give them more resources and greater freedom, and can better grasp and promote their business. So how can they use this innate advantage to better promote themselves? This article introduces several modes and content directions for factory owners to create Douyin accounts, and analyzes the advantages of factory owners as Douyin bloggers. I hope it can bring inspiration to you who follow Douyin and live streaming.

If you are a factory owner, you are really suitable for shooting Douyin!

But the opposite is true. Many bosses have good resources but don’t know what to do with them.

Today, the village chief will talk to all the bosses about how to use Douyin to promote their business and make money from it.

1. Five advantages for factory owners to do Douyin

For factory owners, they have advantages over many people who want to make Douyin.

1. Supply advantage

Many people want to make Douyin videos, but what they lack most is the source of goods.

There is no reliable, stable, reasonably priced, and readily available source of products.

But for factory owners, the thing they fear least is the supply of goods.

2. Professional advantages

The boss’s understanding of the product is definitely better than that of ordinary content creators, and better than those who open stores.

What are the raw materials, what is the processing technology, how to use and maintain it, etc.

3. Shipping advantages

Generally speaking, those who own factories are more familiar with local logistics channels, or at least have this circle.

Ordinary people want to make Douyin videos, find the source of goods, but are stumped by the expensive delivery fees.

4. Decision-making advantage

The boss is the one who creates Douyin himself. He knows very well what policies to set for different products and what is reasonable.

There’s nothing wrong with offering a special price of a few dollars. The most important point is that you can customize products based on the Douyin business line.

For products that were originally sold offline in 5- or 10-bag packages, the boss can set up his own production line to make 12- or 20-bag packages.

5. Site Advantages

Many people try to find locations to shoot footage, but for factory owners, the entire production base, employees and even local stores can all be shooting locations.

These five advantages not only make it convenient for bosses to shoot Douyin videos, but also directly increase users' understanding and trust in the product.

2. Four types of factory owners who shoot Douyin videos

Of course, many bosses know that they have advantages, but they just don’t know how to shoot more appropriately.

The village chief shares four directions with each boss, but it is recommended to choose one of the first two to go deeper.

1. IP-based boss

There are many factory owners on Douyin, among which there is a type called IP-type bosses, such as Xia Hu Shi Jia, Goya Broadcasting, Tong Zheng and so on.

All the early filming content of these bosses was not centered around their own products, but rather sharing the daily operations of their factories.

For example, caring about employees' lives, dining in the cafeteria, employee accommodation, daily recruitment, meeting with clients, etc., shaping the boss himself from an all-round perspective.

A boss with a large industry, employs hundreds or thousands of employees, understands business, is humane, etc., thus narrowing the distance and building trust with users.

In the later stage, this type of boss will not only bring goods to his own factory, but also to other brands.

Moreover, even if the factory stops making products one day, the IP will still exist, and the scalability of the entire IP will be stronger.

Just like Yu Minhong is a typical IP-type boss. He can share New Oriental’s operations, share his favorite books, interview various entrepreneurs, and promote products.

2. The salesman

This type of boss is the simplest, selling products directly and crudely.

In addition to pinning the three videos, you can introduce your factory, your original intention, and your honors to your customers.

Each of the remaining videos directly shares the product and tells users why to choose your product.

List 100 reasons to buy your product. Each reason is a video or 10 videos.

When you are a boss account here, the core is still on products, pricing, and packages, it’s just that there is an additional endorsement of an identity.

Of course, as a factory, the target objects are also divided into two types.

One is the To C sales boss , who is positioned in this direction. When shooting this kind of content, it is necessary to make it understandable to C-end users and understand the issues they are concerned about, including product combinations, live broadcast activities, etc.

One is a To B sales boss . With this positioning, the content he shoots is different from that for the C-end.

Because To B often involves wholesale, agency, franchising, customization and other businesses, the bosses of these small Bs consider aspects such as strength and materials.

3. Knowledge-based boss

I have also seen a type of factory owner on Douyin who specializes in sharing his thoughts and experiences on various aspects of business and corporate management.

Although some people will watch these contents, the biggest problem is that the input and output are not proportional.

Generally, accounts positioned as this type are used by bosses to entertain themselves.

I feel that I am very experienced and have taken many detours, so sharing my experience will be valuable to others.

But in fact, in the vast ocean of TikTok, most people don’t even know who you are.

Moreover, the more chicken soup-like it is, the less valuable it is; and the more personal opinions are, the less universal they are.

I have seen a factory owner who sells diapers on TikTok before. He shot more than 100 videos and talked about reason with everyone.

Both the number of fans and sales are average.

4. Story-based boss

There is another type of boss who is talented and has good acting skills.

He brought out his relatives, friends, and factory employees to film the show.

He shoots funny, emotional, entrepreneurial, etc. films, and the comments section is full of praise. He has turned himself into an actor.

Although the number of fans and interactions of this type of users have increased, the transaction volume is not visible.

It is a typical direction that is well received but not popular, and it also has relatively high creative requirements for the entire team.

Another point is that this type of account has no business inheritance. If the subject matter is changed next time, it will not be able to sell goods.

3. What do factory owners film for consumers to see?

According to the village chief’s previous two positioning ideas, IP-type factory owners and sales-type factory owners, what content should we present in the video?

1. Take photos of products: The first and most direct thing is to let users see your product, its packaging, size, type, etc.
2. Photographing materials: You can take photos of the materials used in your products and show them to users, which will greatly enhance their trust in you.
3. Photograph technology: If you have a high-tech product, show your assembly line, technology, etc. to users, of course, the parts that can be displayed.
4. Take pictures of employees: whether they are cleaners, security guards, chefs, drivers or operations, design, technical and other talents, their status and ideas.
5. Take a picture of the shipment: show the assembly line, warehouse, shipping and unloading site full of goods to users.
6. Take pictures of customers: Whether they are C-end customers, agent customers, or upstream and downstream partners, their feedback on the products.
7. Pay attention to the following aspects: pay attention to pre-sales and after-sales, pay attention to packaging and delivery, pay attention to design and production, pay attention to pricing and combination, etc.

In short, no matter what you shoot, you must focus on two things:

One is to focus on the event and emphasize a certain event so that users know what you are talking about in the first few seconds.

The second is to focus on the product . Every event and every video should revolve around your product.

Taking pictures of customers, production lines, and employees, all emphasize the quality of your products, so that you can carry out in-depth product promotion.

Okay, today is just an introduction. There is still a lot of content on how factory owners shoot Douyin videos.

For example, how to plan content, how to create conflicts, how to price product packages, how to do the live broadcast process, etc. I will share this later.

The core is what I want you to emphasize, that Tik Tok is a new channel and we should seize such channel opportunities.

Author: Shili Village, WeChat public account: Shili Village (shilipxl)