After the delivery fee adjustment, what’s the difference when eating McDelivery?

"McDelivery has changed, will the dining experience be upgraded?" McDonald's McDelivery has always been known for its fast delivery, but the delivery fee has also troubled some consumers. Now that the delivery fee has been adjusted, what different experiences will this change bring to consumers? How will McDonald's further capture the hearts of consumers while satisfying their taste buds?

How fast is McDonald's delivery?

McDonald’s delivery business - McDelivery, has the slogan “delivery within 30 minutes, compensation if delayed”. Not only is the delivery speed fast, the food quality is also not compromised. It’s worth ordering McDonald’s takeout.

However, although the hungry Maimen believers are always fed in time, the 9 yuan delivery price of Maisong has made some people feel conflicted.

Today, McDonald's has adjusted its delivery charging model, reducing the delivery fee from 9 yuan to 6 yuan, and providing an additional packaging service fee. McDonald's Gold Card members still have free benefits.

McDonald’s adjustment of delivery fees is due to changes in people’s dining habits. KFC and Starbucks have also made similar changes before.

After adjusting its delivery prices, McDonald's seems to be more consumer-friendly.

Although the delivery fee rules have changed, the service quality has not been compromised; at the same time, whether it is McDelivery’s various "surprise" activities for fans or its professional and punctual delivery services, it can not only soothe consumers’ appetites but also heal their hearts.

Perhaps, those who place orders at McDonald's are looking forward to not only hot and fresh delicious food, but also inner energy nourishment.

How fast is fast food?

What is the most important thing about fast food? It is not the foreignness, but the speed.

For modern people living in a fast-paced life, hunger often comes suddenly. By the time the brain feels hungry, the stomach may already be unable to hold on.

Therefore, in order to save these urban hungry people, various foreign fast food brands have started a race against time. McDonald's, as a leader among them, often shocks netizens.

For example, netizen Zhou said: "I placed an order for McDonald's at 1:25, the store started making it at 25, and I got it at 35."

Netizen Bao Lili also said: "I placed the order at 7pm in the evening, and the doorbell rang when I went to the toilet. It only took 7 minutes to deliver it to my home. I even suspected that the delivery guy was already downstairs when I placed the order."

Some netizens also said: "I ordered McDonald's for lunch, and it only took 15 minutes to get it. It was still hot when I took it out to eat." "I ordered McDonald's twice recently, and it was delivered in about 7 minutes each time. I was really shocked."

In terms of delivery speed, McDonald's relies on the three buffs of many stores, fast food preparation, and dedicated delivery by riders to accurately feed consumers. Modern people who can't stand being hungry, just as their stomachs scream in protest, burgers are spinning into their mouths.

At the same time, in order to keep the fries crispy when they are delivered, McDonald's has also developed crispy fries so that consumers who are waiting to be fed can enjoy the delicious fries at home.

However, some gifts from fate often come with a price tag. McDonald’s McDelivery is faster than a lightning five-whip, but the 9-yuan delivery fee may make diners who are not rich feel entangled in whether to eat or not.

Therefore, some of them choose to challenge their own limit of hunger and go to the store to dine on their own; some consumers temporarily abandon the Maimen belief and choose other takeout merchants.

Because it does not want its believers to suffer injustice, McDonald's China recently launched a big move: it adjusted the charging model of McDelivery, lowered the delivery fee from 9 yuan to 6 yuan, and launched new delivery paper packaging bags, charging a packaging service fee based on the number of meals. The new charging model also applies to group meal channels.

The charging standard for packaging service fee is based on the order amount: if the order amount is less than 200 yuan, the cap is 2 yuan; if the order amount is between 200 yuan and 300 yuan, the cap is 6 yuan; if the order amount is greater than 300 yuan, the cap is 9 yuan.

For most people, McDonald's McDelivery is mostly ordered by single diners or small gatherings with a few friends, and the order amount generally does not exceed 200 yuan; therefore, the adjusted charging standards are often cheaper than before.

At the same time, as die-hard fans of Maimen, Maijinka members can not only enjoy more favorable Maijinka exclusive packages, but also continue to enjoy reductions in delivery fees and packaging service fees if the order is full.

Has the cost been reduced?

McDonald's, which is more cost-friendly for delivery, has also upgraded the packaging of its McDelivery products. Made of oil-skin paper, 100% of which is FSC-certified, it not only has a significantly improved "physical resistance" and "magic resistance" in rainy days, but also has a handle and other designs that make it more practical.

With so many followers, why did McDonald's McDelivery adjust its charging model? There seem to be two reasons:

First of all, the development and growth of the takeout market is changing the dining habits of many people.

According to iMedia Consulting data, the market size of China's online catering delivery industry will be approximately 1.53 trillion yuan in 2023; it is expected that by 2027, the market size will reach 1.96 billion yuan.

At the same time, relevant data show that as of December 2023, the scale of online food delivery users in China has exceeded 545 million, accounting for about half of the total number of Internet users.

Secondly, similar changes in delivery charging models actually have precedents in the industry.

In February 2024, KFC Home Delivery announced that the delivery fee would be reduced from 9 yuan to 6 yuan, and a packaging service fee would be charged based on specific circumstances.

Among them, the service fee for whole chicken packaging is 1 yuan per portion, hamburgers, meat rolls, and rice are 0.8 yuan per portion, and snacks, desserts, and side dishes are 0.6 yuan per portion.

In July 2024, Starbucks also adjusted the charging standards for Starbucks Delivery: the delivery fee was reduced from 9 yuan to 7 yuan, and a packaging service fee of 1 yuan per item was charged for some products.

However, McDonald's adjustment of the charging model for McDelivery has still divided netizens into different camps.

In response, supporters said: "McDonald's heard my needs, and the delivery fee has finally been reduced." "The 9 yuan delivery fee has been reduced to 6 yuan, and McDonald's people are ecstatic."

Some netizens also complained about the packaging service fee, saying, "What a South-to-North Water Diversion Project, robbing Peter to pay Paul." "Will the cost be higher than before if the delivery fee is reduced and the packaging service fee is increased?"

In response to the doubts raised by some netizens, Brother Pang conducted an actual experience and ordered a teriyaki chicken leg breakfast. He found that the delivery fee was 6 yuan and the packaging service fee was 0.8 yuan. The total delivery fee was 6.8 yuan, which was 2.2 yuan cheaper than before.

If consumers spend 19 yuan a month and apply for McDonald's Gold Card membership, the delivery fee will be waived. Diners who order McDonald's delivery can make their money back in less than three orders. It can be seen that for most consumers, McDonald's delivery price adjustment is actually cheaper.

More than just food

After the delivery fee adjustment, will the service quality of McDonald's McDelivery be compromised? Of course not.

After all, McDonald's has always insisted on "delivery within 30 minutes, compensation will be paid if overdue." The delivery riders who are determined to fulfill their mission will never let consumers down.

In terms of food prices, McDonald's has not raised prices throughout 2024. For hungry consumers, McDonald's is becoming more affordable.

Brother Pang discovered that McDonald’s three-piece meal, which includes a hamburger, French fries and a cola, is priced at 22.9 yuan; at the same time, the one-plus-one meal is known as the "poor man's meal" because of its high cost-effectiveness at 13.9 yuan.

At the same time, if the consumer is a McKin Card member, the discount can reach the MAX level. For example, the BFF four-square snack plate meal for two, including two burgers, four snacks and drinks, is priced at 61.9 yuan exclusively for McKin Card members, and the delivery fee is also waived.

On McDonald's Member Day every Monday, consumers can also receive other discounts, such as the teriyaki chicken burger for 11.9 yuan, the beef two-piece set for 24.9 yuan, and the new-style CP for 9.9 yuan, which have attracted many McDonald's followers.

In addition to satisfying consumers' appetites, McDonald's seems to be equally concerned about the emotional value of its believers.

For example, when ordering takeout, consumers can interact with the store clerk remotely and write relevant codes in the order notes, which will give them a chance to get extra McNuggets, French fries and other foods.

Therefore, those loyal followers of McMenamins are likely to meet Chicken McNuggets Man and French Fries Man in an interesting atmosphere similar to that of an underground party meeting, thus having a whole day of fun.

On the other hand, McDelivery also insists on understanding the needs of customers and "playing together" with customers in a fun and interesting way to meet their needs at more levels.

In the past few years, McDelivery has provided several waves of cat bed "benefits" to cat-owning McDelivery followers. When ordering a cat bed set meal for RMB 99.9, one can not only get a hamburger, Coke and French fries, but also a McDelivery cat bed, a large bag used to carry meals on the road, which becomes a happy planet for cats when they get home.

Thanks to the above measures, McDelivery followers are often full of anticipation while waiting for their McDelivery; when they arrive at a McDonald's restaurant, they may also encounter other surprises.

For example, many adults who are no longer young choose to hold birthday parties at McDonald's to celebrate their 30th birthday. The relaxed and happy atmosphere and the childlike environment make the adults who convert to McDonald's return to their childhood in a second.

At the same time, for the children of Maimen, the house-playing party of the "Maimai Experience Camp" allows them to satisfy their gaming needs. Different children cosplay different professions, and the adult work that they can usually only watch from afar has concrete meaning here.

In terms of marketing cooperation, McDonald's has recently collaborated with IPs such as Mr. Doodle, Farmer Bob, and "Zero Zone", allowing the McDonald's members to continue to grow.

It can be seen that McDonald's, as a catering brand, not only hopes to soothe our stomachs, but also tries to give our hearts a gentle SPA.

In the eyes of consumers waiting to be fed, McDonald's not only allows them to eat delicious food, but also allows them to replenish positive energy when they are tired and bored, so that they will always be passionate on the road of life.

Author/Pang Ge