The dramatic copywriter of PX Mart is so good at having fun!

Only by accurately understanding the user's life scenes and daily habits can the copywriting be deeply rooted in people's hearts, and this is the case with the copywriting of PX Mart. This article shares several sets of PX Mart's copywriting posters, some are funny, some are heartbreaking, and some are like a drama spirit! In short, come and take a look at these wonderful copywriting.

PX Mart’s copywriting has always been praised, especially its money-saving copywriting with economic aesthetics, which conveys the consumption proposition of spending money rationally with the philosophy of life and can be regarded as the ceiling of copywriting.

Recently, Taiwan PLUS Taiwan PLUS Welfare Center released a series of posters called "Life Questions", with the theme of "The twists and turns of life are like instant noodles that have not been soaked", using instant noodles as a creative point, and comparing the curved shape of instant noodles to the various twists and turns in life, conveying the true meaning of life:

The twists and turns of life are like instant noodles that have not been soaked, but no matter how difficult it is, you will become more open-minded after soaking them.

In fact, PX Mart has many similar improper copywritings. For example, in order to sell toilet paper, it launched a set of heart-wrenching copywriting that made people sad and cry.

1. Toilet Paper Copywriting

A series of heart-wrenching copywriting finally leads to the PX Mart toilet paper special sale. The pun "crying now is the best deal" not only implies the bitterness of life, but also reflects the magnitude of the discount.

2. Winter Solstice Marketing “Chicken Soup” Copywriting

On the winter solstice, PX Welfare Center released a set of indecent posters.

Where you slip, there you lie down

In this life, I don't suffer, I don't suffer, I just eat melons

Life is an endless tide...

The tide is falling…

God opens a window for me, but also slaps me in the face

I will not bend for five pecks of rice, I will die for five pecks of rice

Others have backgrounds, but I only have a back view.

The lower you squat, the more numb your feet become.

If you have never been knocked down, you will not know how comfortable it is to lie down.

Nowadays, young people are facing serious internal competition, and this set of lying copywriting speaks out the voices of contemporary young people.

3. Ice Drink Copywriting

In order to promote ice drinks in the hot summer, PX Brands used sweat stains on clothes as an idea to vividly show various embarrassing sweating moments in life and perform "social death" scenes.

When you abscond someone's car in a 38 degree scorching sun VS When you abscond someone's Bentley in a 38 degree scorching sun

When your girlfriend is looking at your phone VS When your girlfriend is typing on your phone

When you hear your boss mention your name in the meeting room behind you

When you work out like crazy, but only train your butt

When you want to do a good deed quietly, but the weather is too hot

When you encounter all of the above at once, you wake up from the nightmare

I felt embarrassed even through the screen. I have to say that PX Mart has a very delicate insight into life. In the end, the idea of ​​"PX Mart beverage ice cream points will give you a cool body" was fully creative.

4. Rich Snack and Beverage Copywriting

Losing weight should wait until you are at your fattest before losing weight

Spend money until you have no money left

When washing your hair, wait until your hair is at its oiliest.

When taking a hot spring bath, you should take the hottest one

High heels, wear the highest

Apply a mask to your entire body

If you want to perm your hair, you should perm the curliest ones

Finally, if you want to eat, eat the strongest. Quanlian Strong Snacks and Drinks give you the ultimate strong taste.

PX Mart has insight into the extreme phenomena in life and uses exaggerated expressions to express them in a way that is both interesting and fun.

5. Coffee Copywriting

In order to promote coffee, PX Mart has launched a new set of coffee advertisements with the theme of "Drink coffee before drinking coffee". At first glance, the logic of "Drink coffee before drinking coffee" is very similar to the logic of Mobius, which is well versed in nonsense literature. But after reading the following series of posters, you will understand.

There's nothing wrong with hand-poured coffee

Pouring water is a simple matter, you can do it with your eyes closed

It turned out to be instant coffee. I thought it was coffee beans.

A professional barista must be able to pick beans

per ounce = 21026.3158 NTD

You can't blame me for my strong hands.

One word makes a big difference

Van Gogh filter bag

The carpet woke up, but I haven't

It’s strange why there is a hole at the bottom of this cup?

Is it wrong that I blinked?

The poster does not promote the selling point of coffee, but focuses on the life scenes of consumers making coffee. It uses a series of "turnover" pictures to vividly reflect the state of a sleepy person making coffee, thus reminding people to remember to make a cup of coffee when they are not awake, opening up new ideas for coffee marketing.

6. White Chocolate Copywriting

In order to let everyone feel the high-purity "bitterness" of chocolate more intuitively, PX also made 4 situational posters: using various bloody scenes and different degrees of "bitterness" to form a direct contrast to reflect the bitterness and sweetness of chocolate of different purity.

When meeting a female netizen with whom she had been flirting for a long time, she said:

Error message sent to company group:

I accidentally saw my boyfriend's phone...

The ending of the local drama:

What a writing genius Quanlian is! The plot design is even more exciting than TV dramas.

Behind the drama is PX Mart’s precise insight into users’ life scenarios and daily habits. It has to be said that PX Mart’s copywriting is really good at playing!

Author: Ouyang Rui

Source: WeChat public account "4A Advertising Copy (ID: AAAAIdea)"