Analysis of the hot articles on Xiaohongshu: 12 cases to analyze how to create a note with more than 400,000 interactions

The quality of an account depends on the mentality of the operator. In fact, every high-quality account is not a coincidence, but a manifestation of ability. Today, we disassembled 8 categories of Xiaohongshu's popular article routines and 12 cases to analyze how they created notes with more than 400,000 interactions.

1. Analysis of the hottest articles on Xiaohongshu - maternal and childcare

Case: How great it is to take care of your kids without the interference of the elderly

(Overview of Xiaohongshu notes data: 169,000 likes, 38,000 favorites, 3,832 comments)

Xiaohongshu's popular article title: "How comfortable it is to take care of children without interference from the elderly~" uses the structure of event + emotional words, grasping the common phenomenon that modern young people have interference from the elderly when taking care of their children, and using the happiness of some people to record life. It gives people a different feeling.

The cover of the popular article on Xiaohongshu: The cover echoes the title, and the result is presented at the first visual, which makes everyone have a good first impression of the video. The mother and baby appear in the same picture, which looks particularly harmonious, and such a young child doing housework is easy to attract users.

The content of the popular article on Xiaohongshu is that a child and his mother get along very harmoniously in the kitchen. If it were in real life, such a scene would almost be impossible to present. It is also because parents are too protective of their children, so there is a very obvious contrast between real life and the blogger's life.

Comments on popular articles on Xiaohongshu: There was a strong interaction between many readers and bloggers in the comments, and the good things in the blogger’s video also had a reverse planting effect.

Copy homework

The topic used by the blogger is quite controversial in real life. The blogger used his own life to show that young people nowadays do not want too much involvement of parents when bringing up their children. They want to bring up their children in the way they like and in accordance with the way of the times.

It is different from the previous way of raising children and resonates well with everyone. In this kind of notes, readers and bloggers can share their ideas and the topic arouses controversy. Secondly, it can also have a good interaction with readers, which is also a good traffic entrance.

2. Analysis of the hottest articles on Xiaohongshu - Travel

Case: You can eat hot and fufu grilled cold noodles even in the freezing cold mountains

(Overview of Xiaohongshu notes: 32,000 likes, 2,315 favorites, 139 comments)

The title of a popular article on Xiaohongshu: The first part of the title is a description of the environment, and the second part is a presentation of the results. The temptation of delicious food and the differentiation of the environment can easily arouse users' curiosity.

The cover of a popular article on Xiaohongshu: The cover shows a mother preparing various ingredients, and the blogger puts the title directly on the cover, so that people can know at a glance what the blogger is going to explain next. The title is directly highlighted and indirectly leads to the following content.

Hot article on Xiaohongshu: The blogger recorded his family's camping experience, showing everyone a series of preparations before camping, allowing readers to see the result of eating grilled cold noodles in the mountains in winter, which makes camping more realistic for more people.

Comments on the popular article on Xiaohongshu: The comments section also played a good role in promoting the product. Everyone also said that readers' notes of this type do serve as a strategy and can be used as a reference.

Copy homework

Many people often explain the same steps when making travel strategy notes. However, the blogger grasped the key points, what needs to be prepared, and then the product recommendation, briefly describing the process but highlighting the key points, and finally sharing the title directly, showing the content and gains that everyone wants to see in the notes.

3. Analysis of the hottest articles on Xiaohongshu - Food

Case: A friend ate barbecue at my house for 4 hours

(Overview of Xiaohongshu notes: 81,000 likes, 39,000 favorites, 447 comments)

The title of a popular article on Xiaohongshu: The title indicates that the barbecue lasted for 4 hours. A time exceeding normal time can often arouse everyone's curiosity and give everyone enough room for imagination. What exactly is in the barbecue meal makes everyone want to click in to see what happened.

The cover of the popular article on Xiaohongshu: the picture is neat and clear, showing a barbecue scene. For foodies, the first impression of delicious food can be seen, and a cover with color, fragrance and taste has already won them a place at the starting line.

The hot article content of Xiaohongshu: In fact, it is just a simple barbecue together, but the essence of barbecue is fully displayed in the food, thus playing a role in promoting the food. The blogger uses video to show the color, aroma and taste of the food directly, which makes people want to try it enthusiastically.

Comments on the popular article on Xiaohongshu: The comment section was full of jokes about the blogger's barbecue skills. The whole comment section was very humorous and relaxed, but everyone expressed a feeling of being moved, which shows that the promotion was relatively successful.

Copy homework

Food notes are first of all based on the first sense. What you see, beautiful pictures, or what looks delicious, are hard to refuse. Food notes users do not really want to eat, but integrate themselves into the atmosphere, stimulate the user's taste buds, and make the user feel involved. For food notes, the emotional words of the characters can impress users more.

4. Analysis of the hot articles on Xiaohongshu - Home Furnishings

Case 1: New home renovation 2 - creating a dream Disney doll room

(Overview of Xiaohongshu notes data: 220,000 likes, 57,000 favorites, 2,498 comments)

The title of a popular article on Xiaohongshu: Many people already have a visual image of the word "Disney" in real life, but it is still not easy to change the room into such a state. The blogger gives everyone a good imagination space, which directly attracts everyone's attention and leads to the following text.

The cover of the popular article on Xiaohongshu: The final product is shown on the cover, which reminds people of the title again, making them want to see how much effort it takes and whether they can do it themselves, and continue reading.

Hot article on Xiaohongshu: The main content is about a mother renovating a child's room. The content is also concise and clear, directly showing the renovation process and product recommendations. It also echoes the title.

Comments on the popular article on Xiaohongshu: In the comment section, there are more expressions of amazement and envy, and some people would think, "How great it would be if I had such a good space at that time." But there are more people who are curious about and planning the structure of the room after the renovation.

Copy homework

It would not be particularly abrupt if the blogger's notes were directly interspersed with recommended products. Sometimes it is really not easy to give a clear introduction but also to do a good job of content. Many times, complex and tedious content is more likely to cause visual fatigue. In the creative process, highlighting the core and explaining the content are also very good creative methods.

The appearance of characters and the recording of their lives can enhance the authenticity of the notes. The insertion of hot topics such as Disney in the notes can increase the exposure and topicality of the notes, making users more willing to pay attention and watch.

Case 2: Big Mac, a must-have product, ridiculously large, you can get your money back as soon as you invest

(Overview of Xiaohongshu notes data: 60,000 favorites, 37,000 comments, 137)

Hot article titles on Xiaohongshu: The exaggerated words such as "urgently needed good things", "outrageous" and "return on investment" caught everyone's attention from the beginning. Works such as "good value for money" have always been of interest to everyone.

Xiaohongshu hot article cover: The blogger brought a really "big" product as the cover, which once again reminded the theme of "big". Secondly, everyone will put their needs on the cost-effectiveness to understand, which makes many people want to click in and read on.

The content of Xiaohongshu's popular articles: The content is a direct display of the product. It is not just talk without action, but a real evaluation that also demonstrates the use. This well reflects the authenticity of the product and the persuasiveness of the blogger's title, and plays a direct role in planting seeds for customers.

Comments on the popular article on Xiaohongshu: Many people in the comment section liked the blogger's recommendation and expressed their hope that the blogger would dig up more treasures. The interaction with the blogger can more easily enhance the stickiness between the blogger and his fans.

Copy homework

Products with affordable prices and good cost-effectiveness have always been what everyone pursues. No one can refuse them. While saving readers money, they also directly play the role of Amway. The notes use words such as "common" and "affordable" to attract users, which are more attractive to users with families and users who enjoy life.

We can see that this note gives people a very exaggerated feeling, using words such as "giant" and "so big that it will take you a lifetime..." to amplify its exaggeration. This form captures some users and stimulates their curiosity.

5. Analysis of the hottest articles on Xiaohongshu - Beauty and personal care

Case 1: Yellow teeth successfully came ashore, and big white teeth were grown at a low cost!

(Overview of Xiaohongshu notes data: 180,000 likes, 120,000 favorites, 235 comments)

The title of the popular article on Xiaohongshu: "Low cost" is a good guiding word, which makes people think of cost-effectiveness. This kind of words themselves carry a certain amount of traffic. Secondly, the event used by the blogger is dental care, in this area, there are also many people who have needs.

The cover of the popular article on Xiaohongshu: "Wake up" uses exaggerated words, and teeth whitening is distinguished by user needs. The blogger showed the product on the cover. You may think that the blogger will promote the product in the content, but you still want to see how the blogger did it.

The hot article on Xiaohongshu: The blogger showed off his "big white teeth" at first glance and used exaggerated words in the early stage to introduce the following text, which made the readers more convinced of the method explained by the blogger. The front part attracted the readers' attention. Later, the blogger shared the characteristics of the product, some usage tips and daily techniques. In the process of promoting the product, people are not so resistant to this method.

Comments on the popular article on Xiaohongshu: Everyone cast envious glances at the blogger. During the period, the blogger also interacted with fans and actively solved everyone's problems, which gave everyone a good impression of the blogger.

Copy homework

Teeth whitening has always been a demand of the majority of readers. It is no exaggeration to say that nine out of ten teeth are yellow. While promoting the product, the blogger also shared some professional knowledge and care common sense, so that everyone will agree with it whether it is promoting the product or outputting knowledge.

Case 2: The nail is flipped up. A must-read for nail art to avoid pitfalls and avoid the pain of broken bones

(Overview of Xiaohongshu notes: 66,000 likes, 39,000 favorites, 421 comments)

The title of the popular article on Xiaohongshu: "Overturned" and "Broken Bones" uses exaggeration to show how such a result is produced in such a special and daily event as manicure, making everyone want to click in to take a look.

The cover of the popular article on Xiaohongshu: The bloody cracking of nails on the cover catches everyone’s eyes. The “splitting” must remind us of the theme again. The exaggerated tone and visual impact make everyone want to avoid spoilers and pitfalls.

The content of the popular article on Xiaohongshu: In addition to sharing the blogger's own experience, it also shares many phenomena that may occur when people do manicures, and patiently explains the disadvantages and consequences to arouse everyone's empathy. Later, it shares with everyone the correct way to open manicures. Such a reversal can not only avoid pitfalls but also make you beautiful. Why not do it?

Comments on the popular article on Xiaohongshu: Many people in the comment section said that they had fallen into all these pitfalls, and even said that they really wished they had seen the blogger's video earlier.

Copy homework

When the blogger explained a series of pitfalls, he also demonstrated the correct way to do manicure. He did not directly say that this way of beauty is bad, but told everyone how to be beautiful safely and effectively. Avoiding pitfalls and promoting beauty are a good combination.

Avoiding leaks is not just about talking about bad things. While talking about bad things, people want to know how to make things better. This mentality is the same most of the time. Correcting mistakes and demonstrating correctly are often what users really want to see.

6. Analysis of the hottest articles on Xiaohongshu - Cute pets

Case: The dog caught a cold and the owner used moxibustion to treat it

(Overview of Xiaohongshu notes data: 49,000 likes, 2,500 favorites, 1,021 comments)

Xiaohongshu's popular article title: Treating dogs' colds with moxibustion sounds just like treating illnesses in humans, which is very interesting. Everyone wants to see how the treatment methods used by "humans" will be different for dogs.

The cover of the popular article on Xiaohongshu: Although there is not much explanation on the cover, the only thing that stands out is the big words on the cover. The blogger used the same method to cure the dog's diarrhea before, which makes people very interested and want to click in to take a look. Are the treatment methods for "humans" and dogs really different? It arouses everyone's curiosity.

The hot article on Xiaohongshu: The content introduces the situation of the puppy and the process of the owner using moxibustion sticks to give the dog moxibustion. I have to say that there is a big difference between "moxibustion" and "moxibustion sticks" at the beginning, but it is still very interesting.

Comments on the popular article on Xiaohongshu: Most of them expressed their admiration for the magic of this operation and their curiosity about the operation which they heard of for the first time.

Copy homework

Common events that happen to humans have a different flavor when they happen to pets. Sometimes, this kind of thinking outside the box is very effective. It gives everyone a refreshing feeling. People are still quite interested in such events.

It can also expand the knowledge of pet owners. Through the details of the video, it shows the usage process, which can also be regarded as a tutorial note. It uses the user's love for pets to guide users to speak actively.

7. Analysis of the Hottest Posts - Beauty

Case 1: 40 catties of liquid foundation! The effect on the face is unexpected, cheap and large

(Overview of Xiaohongshu notes: 68,000 likes, 7,280 favorites, 242 comments)

The title of the popular article on Xiaohongshu: The title uses the method of "number + exaggeration" to foreshadow the blogger's next product recommendation. The title "40|jin" has already caught everyone's attention and demand psychology.

The cover of the popular article on Xiaohongshu: The blogger directly posted the state of using this liquid foundation, which looks very smooth, and the cover "weighed by kilograms" once again highlights the cost-effectiveness of this product. It aroused everyone's curiosity.

The hottest content of Xiaohongshu: the blogger uses the evaluation method and humorous tone to make everyone relaxed in the early stage and not have any resistance. Although it is a product promotion, the humorous atmosphere undoubtedly makes everyone more interested in reading on. Secondly, the blogger starts from the cost-effectiveness. He grabs everyone's "stomach" in the early stage and then explains the ingredients of the product in all aspects. This undoubtedly answers the questions that everyone cares about one by one. Afterwards, he will not just praise the good of the product. The blogger also explains the pros and cons of the product one by one.

Comments on the popular article on Xiaohongshu: The comments have set off a strange wave of enthusiasm. There is no doubt that the product is good, but people are a little hesitant about the other uses of this foundation, which has caused heated discussions. However, I believe that everyone can accept good things.

Copy homework

For direct product promotion, you can start from the point that people are most interested in the product. In the early stage, grasp everyone's needs and generate a certain degree of goodwill. Then explain the product one by one. If the appropriate atmosphere is grasped, the product will be just the finishing touch.

Beauty products focus on feeling, trial, technique, effect, and details. Xiaohongshu operators can focus on these five aspects when creating a note. After all, makeup is something you put on your face, and users will consider it over and over again before deciding to buy it.

Case 2: Misconceptions about wearing makeup to make you look older! The video is long but full of useful information!

(Overview of Xiaohongshu notes: 96,000 likes, 79,000 favorites, 790 comments)

The title of the popular article on Xiaohongshu: The blogger in the title directly grasps the pain points of people who wear makeup now, and shares practical information. He first grasps the pain points and then creates value to make everyone interested in reading on.

The cover of the popular article on Xiaohongshu: The cover is a very obvious makeup contrast. It is obvious that they are all wearing makeup. I believe everyone wants to do effective makeup. It is an attraction for those who wear makeup or are just starting to wear makeup.

Hot article content on Xiaohongshu: The initial display explains the makeup problems that everyone will encounter, grasping the needs of most people, and then explains step by step, similar to the tutorial decomposition, but more detailed, which can be directly compared and adopted by novices and people who are already wearing makeup.

Comments on the popular article on Xiaohongshu: Everyone has gained their own insights from the blogger’s explanation. No matter if it is the first time to watch the video or the blogger is an old fan, they all have a certain stickiness and affirmation.

Copy homework

For tutorial notes, directly explain the advantages of the content you share compared to ordinary explanations. Go further and elaborate on the key points in your own tutorials, and segment the content. In this way, others can often gain tangible things from the notes. We can amplify the effect and have a before-and-after comparison, which will give users a stronger visual experience.

8. Analysis of the hottest articles on Xiaohongshu - Fashion

Case 1: How to pretend to be a beauty without makeup

‍ (Overview of Xiaohongshu notes: 300,000 likes, 3.1 collections, 3703 comments)‍

The title of the popular article on Xiaohongshu: The title uses a rhetorical question, which not only throws a question to the readers, but the first feeling of the readers when they see it is that they really want to see how the blogger solves this problem, thus capturing everyone's curiosity.

The cover of a popular article on Xiaohongshu: The cover does not have too many decorations and looks like the blogger's face without makeup. Thinking back to the title, you will wonder how the blogger manages to maintain this state.

The hot article on Xiaohongshu: The content does not have too much explanation, it just asks everyone to cover up the bad state they feel with accessories. This not only highlights the lazy atmosphere, but also gives people the feeling of a good mental state.

Comments on the popular article on Xiaohongshu: Everyone in the comment area thinks that the blogger himself is the reason, but no girl doesn't want to be a beauty, I believe there will still be many people who try the blogger's methods and suggestions.

Copy homework

The video is simple and clear, it brings up topics, triggers comments, compares before and after, emphasizes the results, and creates a demand that is met. This seems to be a good traffic entry point. Secondly, the blogger looks good without makeup, which can be used as a topic and promotional outlet. Many users will feel: "If I looked like this without makeup, I would dare to go out like this."

Case 2: Why is it that the more authentic something is, the less people will read it?

(Overview of Xiaohongshu notes: 26,000 likes, 7,384 favorites, 900 comments)

Xiaohongshu's popular article title: The title uses rhetorical questions and emotions to lead to the following content. This time, the "real" makes everyone want to see the substance of the content shared by the blogger.

The cover of the popular article on Xiaohongshu: The cover is a picture of a woman wearing jeans. There is not much explanation, but the first impression it gives is that it does look good when worn, which follows the title and makes people interested in reading more.

The hot article content of Xiaohongshu: The content blogger only made some simple introductions. I believe it would be better if he could analyze more details of the product.

Comments on the popular article on Xiaohongshu: Although the blogger’s content did not have too much explanation, it was this kind of realistic explanation that made everyone interested in the product. They asked themselves whether they could also wear the same outfit as the blogger and achieve the same effect. Everyone said that they liked this kind of real and down-to-earth evaluation.

Copy homework

Sometimes it is the familiar tone or the most ordinary words, the true sharing of an item that people are very interested in. Compared with the more exaggerated words on the Internet now, sometimes it is the real thoughts that people care more about.

There are many outstanding points in the dressing category: good figure, tall height, fair skin, beautiful clothes, good pants cut, etc., which can all be used as the gateway to dressing traffic. It just depends on how the Xiaohongshu operators display them.

Final summary

In general, the reason why Xiaohongshu became popular comes from its practical content and life. If you want to do a good job in Xiaohongshu and its content marketing, you must first understand the rules and follow the trends. Secondly, you must have content that can make users applaud.

Creating a hit product doesn’t happen in a moment, it’s a long-term guerrilla war.

Author: Zhuang Jun

Source: WeChat public account "Zhuang Jun (ID: zhuangjunweixin)"