What are Amazon’s major festivals each year? What are the promotional methods?

As one of the world's largest e-commerce platforms, Amazon holds a series of promotional activities every year to attract more consumers and increase sales. These activities not only enrich consumers' shopping experience, but also provide sellers with an excellent opportunity to showcase their products. This article will introduce in detail Amazon's major holiday promotions and their promotional methods each year to help sellers and consumers better grasp business opportunities and enjoy the fun of shopping.

1. What are the main festivals of Amazon every year?

Prime Day: This is an exclusive promotion for Amazon's membership day, usually held in mid-July each year. As a shopping carnival tailored by Amazon for Prime members around the world, Prime Day offers a large number of exclusive offers and limited-time discounts, attracting millions of Prime members around the world to participate.

Black Friday: The fourth Friday of November every year is a traditional shopping carnival day in the United States. Amazon will launch a large number of discounted products on this day, covering multiple categories such as home appliances, electronic products, and daily necessities.

Cyber ​​Monday: Following Black Friday, the fourth Monday of November every year is a promotion event specifically for online shopping. Amazon will offer a large number of online exclusive offers on this day to meet consumers' online shopping needs.

Holiday Season: From Thanksgiving to Christmas, Amazon will launch a series of holiday promotions, such as "12 Days of Christmas Sale" and "Christmas Countdown", to provide consumers with a wealth of holiday shopping options.

2. What are the promotion methods?

Lightning Deals: This is a limited-time, limited-quantity promotion. Merchants can set a discount price for a product within a specific time period to attract consumers to place orders quickly. Lightning Deals help increase product exposure and sales.

Coupons: Merchants can set up coupons to allow consumers to enjoy extra discounts when shopping. Coupons can attract consumers' attention and increase the click-through rate and purchase rate of products.

Buy One Get One Free (BOGO): This is a common promotion method where consumers can get a free gift of the same or different product when they purchase a specified product. This promotion method can stimulate consumers' desire to buy and increase sales.

Spend & Save: Merchants set a certain spending threshold, and consumers can enjoy certain discounts or offers after meeting the threshold. This promotion method can encourage consumers to increase their purchases and increase their average order value.

Amazon's major holiday promotions every year bring unlimited business opportunities and shopping fun to sellers and consumers. Sellers use different promotional methods to attract consumers and increase sales through careful planning and preparation; consumers can enjoy more discounts and conveniences in these activities to meet their shopping needs.

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