How to operate a new Shopee store? What are the basic tasks?

The Shopee platform has great potential, but if you open a new store on the platform, it is not particularly easy to operate because the new store does not have much data accumulation. In order to make the new store start up faster, I will share with you some methods of operating a new Shopee store.

1. Carry out sales promotion and promotion

The time of listing and removing products is particularly important. In addition, good promotion and promotion are also essential ways to operate products well. We can keep the traffic entering the store at around 200 people per day by setting discounts, coupons, boosts and free promotions. In terms of promotion and promotion, we need to spend a lot of effort. Which promotion method should we choose at a certain stage of the product? We need to practice before we can turn the store's traffic into conversions.

We must prepare for this product one month in advance. This month is divided into four different stages, divided into weeks. When you have set weekly goals, break down the tasks into daily tasks. After a month of hard work, you will find that the sales volume of the product has increased, and the traffic and weight have also increased. At this time, our product will stand out from the competition.

2. Hot-selling products

Many new sellers don’t know that new Shopee stores are supported by traffic. This mainly includes new product traffic and natural search traffic. New product traffic means that we need to continuously upload new products every day, so that our store will have new product support, and at the same time drive the traffic of other products, report more preferential activities, participate in flash sales, etc., so that our traffic will naturally increase.

What are the basic tasks of a new store?

1. Be familiar with Shopee store performance rules.

(1) All store historical deductions < 3: Historical deductions are calculated as the total deductions since the store was opened, and have nothing to do with the system deductions being cleared (including deductions for violations of listing rules, late shipments and uncompleted order rates, violations of customer service rules, etc.; for specific calculation details, please refer to - Shopee Seller Penalty Points System).

(2) Store order cancellation rate ≤ 2%: Please be sure to avoid the following three situations: automatic cancellation by the system due to out-of-stock or slow delivery, orders canceled by the seller himself, and orders canceled by the buyer due to the seller’s responsibility. For example, the number of orders canceled by the seller during the incubation period = 2. At this time, the total number of orders placed by the seller during the incubation period must reach 100 to meet the graduation criteria.

(3) The store cannot carry infringing or counterfeit goods.

2. Pay attention to important information of the Shopee platform.

1) Follow Shopee’s bulletin board Shopee University.

Understand the platform rules, download the cross-border seller guide and logistics manual and read them carefully.

2) Save the web links of each site, the seller center, and the APP download address.

Most buyers place orders through the APP, so you should regularly check the hot search keywords and categories on the mobile phone to understand the platform and the market in order to develop more products with potential demand and accumulate information and experience for product selection.

3. Complete the basic decoration of the store.

Avatar: There are several options for avatars: physical store photos, brand logos, store representative product pictures or icons; they should be clear and concise.

Store name: The store will affect the search results. You can directly use the brand name or brand + category name to name it.

Introduction: In [Store] [Store Introduction], briefly promote the store's positioning, delivery time, promotional activities, etc. For new stores, you can focus on the content "New store opened, follow the store to enjoy great discounts."

Classification: Classify store products to facilitate buyers' search; they can be divided according to product style, price or usage scenario.

After selecting products for a new Shopee store, you can start promotion and sales while the platform has traffic to support sellers. This will make promotion a little easier. Running a new store requires patience and perseverance.