How does Shopee convert click-through rate? What is the normal conversion rate of Shopee?

If the click-through rate of Shopee is not high, it will actually affect the final conversion. If you are a novice who has just started working with Shopee, you actually also need to increase the click-through rate for the final conversion. So how do you convert the click-through rate? There are some tricks involved, so today we will also share some experience with you.

1. How does Shopee convert click-through rate?

1. Search keywords to attract traffic. The purpose of advertising optimization is not only click-through rate and conversion rate. It is possible that the input-output ratio, ranking and order volume will also be the data that many sellers pay more attention to.

For example, a very precise combination of words will have a relatively high conversion rate, but the traffic may be low, so the improvement in conversion efficiency cannot bring the ultimate goal of sales. The word selection must be relevant.

2. Functional traffic diversion: On the products page, you can click "Boost". Select 5 products to be exposed within 4 hours and force them to be at the top. Upload in small batches at different time periods: upload new products in small batches at different time periods every day, because new products will be at the top of the search results for similar products, which is conducive to continuous exposure.

The most important thing is the click-through rate and conversion rate, that is, the quality of the listing, including the main picture, price setting, etc. Especially the main picture, which is mainly focused on the mobile terminal. Mobile e-commerce has very high requirements for the main picture, so when launching new products, you should think more about the design of the main picture, including how to reflect multiple styles on the picture, etc.

3. Registration activities and fan interaction. The background of each site will regularly release registration notifications, read the product selection and price requirements, and select products accurately to increase the chance of being selected as much as possible; select popular products in the store to participate in activities, try to provide competitive prices, and drive traffic.

You can search for similar popular sellers on the app and actively follow them and their existing followers. This will increase the chances of being followed back and increase exposure.

Interactive fans: value every chat opportunity, and ask buyers to follow your store even if they don’t buy at the moment.

Fan discounts: Buyers can be encouraged to like their products or follow the store, and they can be rewarded with discounts or gifts on their next purchase.

2. What is the normal conversion rate of Shopee?

More than 35%.

Usually, it is normal only if it exceeds 35%. If it is lower than that, there must be a reason, such as problems with pricing, store settings, etc.

To improve Shopee's click-through rate and conversion rate, you can use search keywords, boost functions, activities and other methods to improve conversion. In fact, as long as you grasp the user's preferences, the conversion indicator will be easily increased. So, if you find that the conversion rate is not high, you can try this method.