Does Amazon have traffic for new products? How to promote them?

Many products on Amazon are new when they are first put on the shelves. So, we don’t know whether there will be traffic for the newly-listed products. However, we still hope that our products can become hot sellers. Do new products on Amazon have traffic?

1. Does Amazon have traffic when new products are launched?

Generally speaking, the new product period is calculated from the time the product is put on the shelves, and the entire sales process of the product takes about 90 days. During this period, many sellers will invest in new product advertisements, and while associating the main keywords with the products, they will obtain the new release label for a long time. For small and medium-sized enterprises with smaller scale, they should focus on product listing optimization to better gain more accurate customers and generate clicks.

Amazon platform provides certain traffic support, exposure and opportunities for new product titles, introductions, pictures, descriptions and other indicators. If sellers want to grasp the traffic exposure of new products, it is key to optimize product listings. If the listing data meets the platform algorithm standards and performs well, Amazon platform will reasonably allocate more traffic, and the bonus period for products and stores will be longer. If the new product listing optimization performance is average, the corresponding new product period bonus will be reduced, and the operating costs invested by sellers will be greater.

2. How to promote?

1. Advertising promotion

Regarding promotion settings: It is recommended to bind percentage off with popular products, for example, you can buy a popular product and get a new product for free, plus a discount, and attach a discount code after the giveaway. Note: The effect of combining giveaway with off-site SNS promotion will be better.

Setting coupons is very helpful for the click-through rate and conversion rate of products. Pay attention to the setting of coupons. The discount rate should be lower than the percentage off, and the discount must also use a decreasing mode.

About advertising: When you start promoting new products, you must seize the time and turn on automatic advertising. Automatic advertising is basically a PPC bidding. It is recommended to remove the words in the first-level category, and then find a way to obtain the keywords of competitors. It is recommended to turn on manual broad at the beginning, and it is best to set a higher budget, and then remove all the words that have not converted. When the automatic and manual broad have collected a certain amount of data, turn on phrase and exact. It is recommended to operate short-tail words first, and then play core keywords.

2. Keyword weight, listing editing

Price: First give an accurate positioning to the product grade. If the product quality and service are excellent, the price can be appropriately higher than that of competitors.

Pictures: The main picture can refer to the pictures of competitors, and you can put some pictures of multiple scenes. This picture should be taken by a professional company. Random pictures cannot bring positive effects to product promotion. You can put more shooting budget appropriately, so that you can succeed at one time and avoid the trouble of rework later.

There is still a lot of traffic when new products are launched on Amazon. The new product period starts from when the product is first launched. When pushing traffic on the platform, everyone should also promote the new product and strive to make the new product a hit!

Recommended reading:

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How long does it take for new products on Amazon to be searched? How can we make them searchable faster?

What needs to be done to launch new products on Amazon? What aspects are included?