Where can I view Amazon's natural traffic? What are the traffic entrances?

After opening a store on Amazon, merchants need to find ways to attract customers to browse products in their stores, that is, to attract customers both on-site and off-site. Some friends asked, where can I find Amazon's natural traffic?

1. Where can I see Amazon’s natural traffic?

1. Open the backend homepage.

2. Find the data report at the top of the menu at the top of the background and click on the business report.

3. There is a business report option in the left menu bar. Next, we click to select the sales and visits option of the sub-product details page.

4. You can see the number of buyer visits within a period of time.

5. The default time is usually 30 days, and you can adjust the time range above. Note: The default time is 30 days, and you can only see data before the day before yesterday.

2. What are the traffic entrances of Amazon?

1. Search traffic

Search traffic refers to keyword search traffic, which accounts for the vast majority of Amazon's traffic sources. This is also the most direct way for buyers to find products. Keywords include broad keywords, precise keywords, and long-tail keywords, so sellers must properly refine and use keywords when publishing products.

2. Associated referral traffic

Related traffic is when buyers enter your listing through other people’s products. The Amazon system will actively match recommended products based on consumers’ shopping habits.

3. In-site advertising

Amazon's in-site advertising has many forms, including SP advertising (Sponsored Product), HS advertising (Headline Sponsored) under the AMS advertising system, and PD advertising (Product Display). For Amazon sellers, the most commonly used is SP advertising.

4. Activity promotion traffic

There are many types of deals on Amazon. Today's Deals has Lightning

Deals/ Best Deals/ Deals of the day and various holiday promotions, etc. These are all available only after recommendation or application. Choosing some competitive products with good sales, good audiences and good reputation to participate often has unexpected results.

The above is an introduction to the steps to check Amazon’s natural traffic. In most cases, Amazon’s new stores rely on advertising to obtain search traffic in the early stages.