Is it easy to sell toys on Amazon? What are the requirements?

When you do business on Amazon, you must choose a good site and category. The choice of cross-border e-commerce sites is very important. Many friends need to choose a category that is easy to do. Some want to do the toy category. Is the toy category on Amazon easy to do?

1. Is it easy to sell toys on Amazon ?

Faced with this problem, both adults and children will turn their attention to "toys", especially since 2020, when the time spent at home has increased significantly compared to the past, and the demand for toys among overseas consumers has also increased accordingly. In 2021, as people's restrictions on going out have been reduced and demand for sports has rebounded, outdoor toy-related products have become popular again.

2. What are the requirements for Amazon children's toys?

1. Japan’s requirements for children’s toys

In order to improve the safety of toys, the Japan Toy Association has formulated a "Toy Safety Standard (ST)" specifically for toys used by children aged 14 and under. S stands for safety and T stands for toys. The ST standard consists of mechanical and physical properties, flammability tests, and chemical properties.

Coverage: Drive toys, scientific toys, children's specific handmade toys, water toys, Christmas products, game consoles, etc. For details, please ask 1981 Technology

2. EU countries’ requirements for children’s toys

EU regulations define toys as products designed or intended for use in play by children under 14 years of age, whether or not they are dedicated products.

The product does not have to be specifically intended for "play" and can have other features, such as a key ring decorated with a teddy bear or a soft, stuffed animal-shaped backpack. Any product that is designed to have potential play features, is attractive to children or is marketed to children may be considered a toy within the scope of the directive.

The Toy Safety Directive clearly defines toy "manufacturers", "importers" and "distributors", and adds new obligations for importers and distributors, aiming to ensure that toys placed on the EU market are safe through cooperation throughout the supply chain. Only toys with the CE mark can enter the EU. This mark indicates that the toy meets EU safety requirements.

After the above introduction, we understand whether it is easy to do children's toys on Amazon. Now the toy category on the Amazon platform is relatively easy to do, but you need to pay attention to relevant requirements to avoid some problems.

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