Is the Amazon trademark registered with an individual or a company? How to register?

When you open a store on Amazon, you will want to register a trademark. To register a trademark, you need to meet certain conditions and thresholds. At the same time, it costs money to register a trademark. Should the Amazon trademark be registered by an individual or a company?

1. Is the Amazon trademark registered with an individual or a company?

The trademark application process is the same whether it is for an individual or a company.

The trademark is authorized, or the trademark applicant is the legal person on the business license of your Amazon account company. Generally speaking, it is recommended that you choose to apply as a company; there will be no impact if you file a personal trademark, but after authorization, the authority may not be that high.

Remember that you can only register one store for a trademark; whether you apply in your personal name or in the name of a company will not affect the trademark application, but for the record, it is best to be consistent with the one on the Amazon account. If your Amazon account is applied for by a company, then it is best for the company to apply for the trademark.

2. Amazon trademark registration process:

1. Applicant qualifications: Both enterprises and individuals can apply.

2. Application process (if successful)

(1) Formalities Examination: After the application is submitted, the legality of the submitted application documents, trademark drawings, power of attorney and other documents will be reviewed. If they meet the requirements, an application date and application number will be granted.

(2) Substantive examination: According to the law, the trademark is examined to determine whether it is registrable, whether it is identical or similar to a previously registered trademark, and whether it violates the prohibition clauses of the Trademark Law. For trademarks that fail the substantive examination, the examiner will notify the applicant in writing and inform the applicant of the reasons for the rejection. The applicant may submit a review within the time limit from the date of receipt of the rejection notice. Otherwise, the application will be deemed abandoned and the application date and application number will not be retained.

(3) Announcement: After review, if the examining officer considers that the trademark application is acceptable, an announcement will be published in the U.S. Official Trademark Bulletin. The opposition period is one month from the date of the announcement.

(4) Submit a statement of use: After the above procedures, the Trademark and Patent Office will issue a "notice of allowance", not a registration certificate: Within 6 months after the issuance of the "notice of allowance", the applicant must provide a statement of actual use of the trademark in business, or apply for a reserved trademark.

(5) Registration approval: After receiving the declaration of genuine use, the Trademark and Patent Office will review it again. If it decides to accept the declaration of genuine use after review, it will issue a registration certificate. The entire smooth application process (if there is no rejection, objection, etc.) takes about 12-18 months

3. Validity period: 10 years from the date of registration. If the registration needs to be continued after the expiration of the validity period, an application for renewal of registration should be submitted 6 months before the expiration of the validity period. Each renewal registration is valid for 10 years.

Amazon registered trademarks, whether for individuals or companies, can bring certain benefits to everyone, but registering a company trademark is much more difficult than an individual one. If you have the ability, it is better to register a company trademark!

Recommended reading:

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How much does an Amazon trademark cost? How much does Amazon brand registration cost?

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