How to list Amazon variants? How to split the variants?

As the platform continues to grow, more and more people are starting to open stores on Amazon. To open a store on Amazon, you need to meet relevant conditions and upload products. So how do you put Amazon variants on the shelves? The following will introduce it to you.

How to list Amazon variants?

1. Find the Variation Theme tab under the product's Vital Info or More Details tab.

2. In Variation Theme, select a variation theme such as size, color, or a combination of size and color. This should be selected based on the characteristics of your product and actual situation.

3. After selecting the variation theme, click Variations to enter the size and color page.

4. Add your product size and color in the Size, Color menu.

5. Click Add variations to create variation combinations.

6. Different size and color combinations will appear in the Variation Matrix. Add SKU, UPC, Condition, Your Price, Sale Price, Sale start date, Sale end date, and Quantity after each combination.

How does Amazon separate variants?

It is relatively simple to split Amazon variations. You can directly delete them on the Amazon backend inventory management page. Here we are referring to the variations created using the above method. If it is created using other methods, it is recommended to save some of the original listing information to prevent the listing content from disappearing after deletion.

The method is to find the variation to be deleted, select the parent product to be deleted. Note that you must open the arrow in front of the parent product, select only the parent product, not the child product, and then click "Delete products and quotes" at the back. This way, you can split the variations.

Why are Amazon variations automatically split?

The reasons why Amazon variants are automatically split are: first, the merger of black technology to settle accounts; second, different categories cannot be shared, and the prerequisite for variant merging is that the categories must be the same. Faced with speculation from different sources, sellers can choose to directly open a case in the background to ask customer service. In most cases, variants that do not meet the rules will be split by Amazon. If you encounter this situation, it is not recommended to merge after being split by the system.

Sellers need to pay attention to the following issues:

1. When the variant theme is color, it cannot contain other attribute information except color. For example, when a mobile phone uses color as a variant theme, do not publish different models of the mobile phone in the color theme.

2. Different products cannot be published together. For example, although portable chargers and mobile phone charging cables are related, they are not the same product and cannot be published on the same listing details page. Also, for example, a notebook with a handle and a laptop without a handle are not the same product style.

From the perspective of which shared variants can be merged, the degree of similarity of the products has a great impact. You can try to delete the variants, then modify the listing information to make it basically consistent, and then merge the variants again using the template.

Many Amazon merchants still don’t know how to list Amazon variants. In fact, it is very easy to operate. Uploading products for Amazon merchants is the most basic operation, so you must understand the specific operation methods.

Recommended reading:

How much can you sell on Amazon? Where can you sell?

Can an Amazon store be transferred? What is the transfer process?

Is there any risk in transferring an Amazon store? What should I pay attention to?