Can domestic trademarks be used on Amazon? Can Chinese trademarks be used?

Although Amazon does not require you to have a brand to enter, there are more benefits and advantages to having a brand. After all, Amazon is paying more and more attention to brand sellers. So can domestic trademarks be used on Amazon?

Can't

1. Can Amazon use Chinese trademarks?

No. Amazon brand registration only supports trademarks from the United States, Japan, Europe, etc. Simply put, Amazon is an overseas enterprise platform and currently does not support Chinese trademarks. For example, the matching trademarks registered on Amazon US can only be those provided by the United States Patent and Trademark Office (USPTO).

Many Taobao sellers in China want to switch to Amazon, but they don’t know whether to re-register their trademarks. Domestic trademarks can be used abroad, but when selling on Amazon, the following two situations may occur:

① Foreign trademarks with the same name and similar purposes will complain to you, affecting the security of your account.

② When your domestic trademark achieves some success on Amazon, other sellers may register your trademark name abroad and then file a complaint against you.

In short, because trademarks have territorial protection, domestic trademarks have no rights protection abroad.

Therefore, it is recommended to apply for an international trademark, because domestic brands will only be protected by local platforms. Suppose you sell on the US site, your domestic brand is completely unprotected, so if you want to develop into the international market, it is absolutely necessary to register an international trademark.

2. Materials for trademark registration:

1. Trademark name or design logo;

2. Scanned copy of the applicant’s ID, i.e. personal ID card or company business license;

3. Trademark registration product category.

In addition, when your branded products are copied by other sellers, there are two options:

1. You can try to contact the sellers who are following yours, ask them to remove the listings they are following, and give them a chance to mend their ways.

2. You can report it directly to Amazon Seller Support. Amazon will warn the sellers who are copying your products and even remove their selling privileges.

To sum up, domestic trademarks cannot be used on Amazon. Amazon brand registration currently only supports trademarks from the United States, Japan, Europe, etc.